The BRAND New You Show - A Personal Branding podcast

I know it's been a while but season two is officially here.  In today's show, you'll learn what I've been up since the end of season one and when my first book CareerKred will be available.

Don't forget subscribe so you get the latest show on the day it releases.  

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook

The Season Finale for Season One.  I provide my reasons for ending the season and provide details on what you can expect in Season Two. 

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook

Marketing your career is what Michelle Robin, founder of Brand Your Career is all about.  She is a marketing professional with more than 19 years experience in product management, direct marketing, and graphic design.

At Brand Your Career, Michelle calls upon her professional marketing skills to translate business-to-business marketing to people-to-business career branding.

Michelle holds certifications as a National Certified Resume Writer, a Certified Professional Resume Writer,  and she is a Member of the Professional Association of Resume Writers and Career Coaches.

Michelle wrote an article for Target Marketing Mag titled, Your Job Search is like a Marketing Plan.  In the article, she compares 6 standard marketing tactics to tactics you can apply to any job search.

At a high level, the comparison comes down to having a plan.  A company wouldn’t embark on a marketing campaign without a plan and you shouldn’t start a job search without one either.

This echoes the advice from so many guests on the podcast including Olivia Gamber. 

To help you get started Michelle walks us through the 6 marketing tactics you can use when marketing your career in your next job search.

Web: brandyourcareer.com

Twitter: @BrandYourCareer

LinkedIn: Michelle Robin

If you want to become known in your industry, marketing your career is not optional, it’s a necessity and so is having a plan for your job search.

Marketers, good marketers that is, know the key to any successful marketing campaign is having and executing  a detailed plan. The success of your job search is no different.

Always remember, you do in fact, sell your services, your skills, your knowledge to your employer.  You’re not just an employee.  You’re a brand and as such you need to be marketing your career

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn |

Melissa Llarena is the president of Career Outcomes Matter, where she coaches top executives how to prepare for a job interview.

Melissa is an employee transition expert, interview specialist, career coach and blogger. Her articles have been featured in Forbes, The Wall Street Journal and The Huffington Post just to name a few.

She is the author of the eBooks The Mommy shift: A reentry strategy, The guide for landing a global assignment and the ebook we will discuss today How to get back in the driver seat Become the strongest job candidate.

MELISSA LLARENA’S CAREER JOURNEY

Melissa started her career in careers after soon earning a full-ride scholarship from Chase Bank to attend NYU. At the time, Chase, now J.P. Morgan Chase, offered many different professional development programs to participants in their scholarship program.

As a result, Melissa was exposed to many career-related workshops such as how to write an effective resume and how to interview more effectively. Because she attended these courses, she was always surrounded by high-level senior executives.

The combination of exposure to these executives and the workshops provided Melissa with the opportunity to apply what she was learning with her peers for free.

This eventually led Melissa to turn her “pro-bono” work into a full-time business helping senior leaders or corporate Olympians as she refers to them, prepare for job interviews.

THE 90 DAY PLAN

Melissa recommends going into the interview with a 90-day plan. The plan is both for you and the employer. You develop the plan as you prepare for the interview.

The 90-day plan you develop could very well be the plan you follow in your first 90-days in the role. The plan is derived from your research and forces you to scale up your knowledge of the company, the role, the competitors, the skills required, and how you meet or exceed all of them.

The plan gives you a good sense of how you would approach this new role if you were to be hired. In addition, it once again allows the employer to see you in the role as well.

When developing your plan Melissa recommends starting with the job description and using it as a skeleton to draft your plan. Look for “themes” within the job description.

As an example, one theme might be you in the role of leader with five direct reports. In this case, as yourself what will you do with those reports in the first 30, 60, and 90 days.

Will you review their current projects, will you attend their meetings, will you travel with them to a customer location?

If the role is cross functional, how do you plan to interact with your peers over the 90-day period? List out the activities you intend to complete.

The 90-day plan will show you’ve given serious thought to the role and that you’re able to hit the ground running.

I think the 90-day plan framework might just be the best way to prepare for a job interview.

THE BEST WAYS TO CONTACT MELISSA LLARENA

Web: http://melissallarena.com

Twitter: https://twitter.com/CareerOutcomes

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Belma McCaffrey is the founder of the Work Bigger program and the author of the book, How to negotiate without losing friends, fans or job offers.  

At Work Bigger, Belma helps her clients redefine what they call work so they can find their mission and lead with purpose.

1 - Identify your mission

Blema is big on mission, so it’s no surprise this is where the Work Bigger program starts.  Your mission starts with your understanding your values.  From there Belma encourages her clients to identify their interests and activities they are naturally drawn to.  

To determine your interests, Belma suggests considering the books you read or the podcasts you listen to.  Both are easy starting points.

Belma also helps her clients identify their skills and the work environment or tasks where they feel energized.  It’s the intersection of your values, your interests and your skills where your mission lies.

2 - Tell your authentic personal story

Once you know your mission, you now need to tie your mission to your personal story.  This is where you need to connect your past to your future.  

As you develop this story, Blema recommends you develop an ask as well.  The ask is essentially being so clear on your mission that people know exactly how to help you.  

This is very similar to what Olivia Gamber and I discussed during our interview.

3 - Develop a powerful personal brand

Belma considers your personal brand to be how others perceive you and your mission. When you walk away from a conversation do people know what your mission is?  

Belma helps her clients be as specific as possible about their mission. She coaches them to be laser focused and if necessary leave out groups of people who can’t help you achieve your mission.

4 - Develop a Connections Strategy

Belma is not a fan of the word networking.  It sounds too much like work and can be very awkward. Blema prefers to help her clients build a connection strategy.  

Your connection strategy is aligned to your mission and dependent on your personal preferences.  If networking events are not your thing so to speak, don’t attend them. Instead, invite individuals to coffee for example.

5 -  How to properly sell yourself

Belma tells us one reason we feel so awkward about “selling ourselves” is because we are usually doing it without understanding our mission.

Tying your mission to your job search is an easy way for you to sell yourself without feeling bad about it.

The final step in the work bigger career coaching program is negotiation.  Fortunately, Belma has written a book on the topic.

Do you know what your online profile says about you? 

Find out

David Mariano is the founder of Finance Career Launch.

David is a finance executive, with experiences in investment banking and mergers and acquisitions and he created Finance Career Launch as a way to share his experiences with young financial professionals who are eager to advance their careers.

But, David is not all numbers and spreadsheets. He is also a podcaster, a blogger, a musician, mentor, and coach.

His goal is to help people build more valuable lives & businesses and he somehow manages to do this all while working a full-time job.

FINANCE CAREER LAUNCH PODCAST

As a complement to the Finance Career Launch community, David launched his second podcast, the Finance Career Launch podcast.

This podcast is still active. You can listen to my favorite show HERE.

Through a mixture of solo shows and interviews, David shares his wisdom and knowledge of finance and leadership twice every week.

THE BEST WAYS TO CONTACT DAVID MARIANO

Web: financecareerlaunch.com
eMail: [email protected]

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

Welcome back to another episode of BYOB show, and that’s BYOB for building your own brand, not the brand you think someone else wants you to build.  

I’m Ryan Rhoten from ryanrhoten.com.

I am the creator of the personal branding blueprint an online course designed specifically to help you discover and define your personal brand.

You can check that out at thepersonalbrandingblueprint.com

If you’re not following me on Twitter yet kindly head on over there and look me up my handle is @ryanrhoten.

Twitter is my social media platform of choice and If you’ve got branding questions feel free to ask away on Twitter.

Or if you’d like to have your question featured on this podcast, head over to ryanrhoten.com/message

Click the big green Start recording button.

Thanks again for tuning in, and Today, I’m going to talk about something I get asked about a lot but we’re going to get there via a not so straightforward path.

You may remember my interview with Shane Purnell host of the Platform Giant podcast.

During the show, we discussed a methodology for building your platform called CARVE.  

Obviously, CARVE is an acronym and the A in CARVE stands for Accomplishments which includes the various credentials you can earn throughout your career.

As Shane and I discussed, these credentials can provide social proof and evidence that you do in fact know what you are talking about.

However, there is a time, called the zero moment of truth when they don’t matter at all.   
And that my friends is what we are going to talk about today.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

What does StrengthsFinder 2.0 have to do with your personal brand?

As you know, I’m a big fan of self-awareness and a critical key to becoming self-aware is to understand your natural talents.  

Today’s guest and I share a lot in common on this topic which was why I was excited to talk to her the first time and why I thought coming off the heels of Discover month on the BYOB show it would be appropriate to bring her back during moving month.

Lisa Cummings, CEO of Lead through strengths wants you to embrace your natural strengths

As the chief strengths sleuth, Lisa brings 20 years of experience in helping people find and leverage their strengths at work.

Her love for the strengths movement began after she read Marcus Buckingham's book “ first break all of the rules”.

A key takeaway from the book for Lisa was how leveraging your strengths at work will make you stronger, yet she noticed in the business world, companies seemed to be focused instead on how to fix what was “broken” with you.

Since then, Lisa has focused her career on developing people and organizations.   

Today, As a certified Gallup Strengths Performance coach, she is obsessed with helping leaders improve performance by leveraging their team's natural talents.  

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

I’m in Omaha, Nebraska this week to attend the very first Clifton Strengths Summit. The Summit is being hosted by Gallup, the company that brings you, StrengthsFinder.  

So for the next two days, I’m going to be hanging with fellow Strengths enthusiasts and geeking out about our Strengths.

As I was flying here today, I started thinking about my objectives for the conference. And yes, you should have objectives or goals of some type when you attend a conference.  

You may recall Madalyn Sklar gave us some great reasons why you need objectives when attending conferences. If you don’t remember, head on back into the archives and check it out.  

For the next three days, I have identified three objectives I want to meet while I’m here and I thought I would share them with you on today’s show.

OH, in case you are wondering, I’m recording this from my hotel room using my iPhone which is why the audio is not quite up to my normal standards.

And while it would have been easy for me to just skip this show this week, considering I’m at the conference and my main computer died on me, I thought doing it this way would serve as a great reminder that you really don't need any fancy equipment to produce content.

You CAN make due with what you have.

Which is exactly what I’m doing with today’s show.  So here you go, my 3 reasons why you should attend conferences.

With the DICE framework, attending conferences falls into the "E" or the Engage step. But you probably already guessed that didn’t you.  

Before I started this journey, I never went to a conference that wasn’t directly related to my day job.  In fact, I had never paid to go to a conference myself.  

Now I go to at least two a year.

Conferences are just a great way to force yourself to get out there and push the boundaries of your comfort zone.  

If it’s true that growth takes place just outside of our comfort zone, then I think we all need to be uncomfortable at times in to stimulate our grow both personally and professionally.  

Conferences can do both in spades.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook

If your next career opportunity came down to the strength of your online profile, do you think you would you get the job?

Surprisingly, a lot of people, don’t even think about their digital brand when applying for new positions, yet in today’s world, it’s our digital brand that can set up apart from our competition.

It’s our digital brand that allows us to tell our career story online in a way that enables us to get  found and get recognized for our expertise.

Today’s guest helps us put our digital brands into perspective as it relates to everything from dating to obtaining your next job.

Sabria Clark is the director of marketing at brandyourself.com.  When she first appeared on the show we held a fairly wide-ranging conversation about your digital brand.  Today, I’ve narrowed the scope to the ten easy ways you can improve your digital brand.

So without any further ado, here is Sabrina Clark.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook