The BRAND New You Show - A Personal Branding podcast

I don’t know if you’ve noticed, but on the Thursday show, the term self-awareness has been brought up over and over again by my guests, especially the last two weeks with Shane Purnell and Jane Anderson.

If you’ve been listening to the show for any length of time, you know building your self-awareness is what the Discover step in the DICE process is all about.

You cannot Discover what you want to be known for, without becoming more self-aware.

As I was reviewing my blog traffic this past weekend, I noticed that self-awareness is on a lot of people’s mind as my different posts on assessments have recently spiked. Assessments are a great way to raise your level of self-awareness.

Because self-awareness  is so integral to the DICE process and in fact to the success you will experience in your career I thought I would take some time over the next few BYOB shows to talk about how you can become more self-aware.  

Starting today, I’m kicking off Discover month, if you will, here on the BYOB show and we’ll get started by tackling the one thing the Discover step is all about becoming self-aware.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

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Shane Purnell is a 15 year plus veteran in the IT industry where he still works today.

While he loves what he does during the day, Shane’s passion lies in public speaking, online business and teaching others to get dialed into their inspiration and motivation.

So In his spare time, he is a blogger, a speaker and the host of the Platform Giant podcast.

On the podcast and his blog, Shane’s goal is to help you, build your own platform, so that YOU can stand head and shoulders above the crowd.

I asked Shane to describe what a platform is to him. For Shane, a platform is a means of gaining visibility, whatever that visibility may be.

Your platform provides you with the opportunity to influence others.

Shane sees a platform as the act of positioning, while positioning is how you want to be seen by the world, or what you want to be known for.

Both positioning and a platform require an audience and not just any audience it has to be one that you build through your message. Building your platform in this way will help people know, like and trust you.

And as we’ve said before, once people begin to know, like and trust your brand, your platform, they will begin to do business with you.

Getting to this point, however, will take some good old fashioned work on your part. You’ll need to know yourself and how you add value to the world.

In other word’s, you need to become self-aware. Shane is quick to point that getting to this point of self-awareness will not happen overnight.

Just like there is no shortcut to success, there is also not a short cut to determining your platform. You have to do the work. You have to become self-aware.

Web: shanepurnell.com
Podcast: The Platform Giant
Twitter: @platformGiant and @heyshanepurnell

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

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Last week, I introduced the concept of the employability score.  A score that would be used by employers to rank you against other job candidates.  

This score would be created by algorithms based solely on predetermined criteria about you found on the web.

The show struck a chord with several of you listening so I wanted to expand on the concept of an employability score further today, because whether we get to the point of having an employability score or not, I want you to start thinking about how your brand impacts your compensation.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

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Jane Anderson is a Keynote Speaker, a podcaster, and a LinkedIn Business to Business Marketing and Lead Generation expert.

Jane Anderson has helped over 12,000 people globally, have a greater impact by helping them develop their personal brands, LinkedIn profiles, and even their presentation & interview skills.

She is the host of the #1 ranked Podcast, “Jane Anderson – Brand You Show” and the author of three books, including the book we’ll talk about today, IMPACT,How To Build Your Personal Brand for The Connection Economy.

Web:  Jane-anderson.com

LinkedIn: https://au.linkedin.com/in/janeandersonpersonalimpact

Twitter: @Jane_Anderson_

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

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Building on lasts week’s BYOB episode about the social resume, this week I’ll discuss how the social resume will be used in the reputation economy as a means to source and hire candidates, maybe even you, based solely on your online activities.  

In addition, I'll also introduce you to the concept of an employability score.  What it is and what it could mean for you.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

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 Dr. Michelle Mazur is the founder and CEO of Communication Rebel.

At Communication Rebel, Michelle is on a mission to shake up presentations in order to keep you from getting lost in the sea of sameness.

Armed with a Ph.D., in communication with a specialization in persuasion, Michelle, can help you go from a secret to a sought-after speaker by discovering your unfair speaking advantage.

As if the Ph.D., wasn’t enough, Michelle has also logged over 10,000 hours of speaking to groups from as few as 10 to over a 1,000 attendees.

She is also a certified Fascination Advisor, which means she knows how the world sees you at your best and how you can use your unique strengths in your next presentation in order to make an audacious breakthrough.

Michelle also happens to be a fellow Maverick Leader.

Web: drmichellemazur.com
Book: Speak up for your business
Rebel Speaker Bootcamp: http://drmichellemazur.com/bootcamp

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

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What if in the not so distant future, let’s say within 5 years, resumes became obsolete? I know that’s sounds like blasphemy to some of you but I believe we are quickly approaching a point where the traditional tools of recruitment, resume and cover letters, for example, will be replaced with more real and telling technologies like the social resume.


What if…The resume no longer existed and cover letters…well nobody really those now anyway of they?

Play along with me here and ask yourself, if the resume is gone, how would you demonstrate to potential employers or clients your skills, expertise and the value you add?

In this scenario, which frankly I don’t think is as far-fetched as you might think, your career and your livelihood may all come down to two things:

1 - How visible you are online

2 - Your social resume

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

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Katie Smith is the founder and Chief Enabled Careerist at Careerable.

At Careerable, Katie helps individuals become “enabled careerists” by equipping them with the skills and tools they need to excel in today’s 21st-century career landscape.

Her mission is to help others define and strive for their own personal definition of professional success.

KATIE SMITH CAREER COACHING

Katie views career coaching more like career discovery.  It's the combination of career development, answering the what do I want to do with my life and job searching.  

Katie works mostly with 20 to 30 years old but she also works with a fair amount of career changers who don’t know what LinkedIn is or don’t see the value in the platform.  Twitter? Forget about it.

As a career coach Katie serves as a partner to help her clients on their journey using her 4-step process, she calls A.B.L.E. which is an acronym for Analyze, Brand, Leverage, and Embark .  

4-Step CareerABLE Process

Analyze:

This step requires the most time commitment but it is also the most important.  Katie’s clients are required to identify their personal mission statement during this step.  Katie explains the point of the Analyze step is to determine what you want your life to look like and how your career fits into that vision.

During this step, you will reach out to others to help you identify your values, skills, and strengths. This is very similar to what Scott Barlow and I discussed during our conversation.

Additionally, you’ll identify your ideal job or working conditions and Katie has her clients take The Birkman Method during this step as well.  

Similar to Myers-Briggs, the Birkman looks at a variety of things like your interests but where it differs is with the job report it generates.  Based on your assessment responses, the job report will suggest potential career paths and/or jobs you should consider.

Brand:

Katie reviews both the online and offline brand of her clients.  This includes reviewing the resume, LinkedIn profiles, and social media accounts not only for current content but to ensure they are aligned with the direction you identified in the Analyze step.

Additionally during the Brand step, Katie works with her clients to help them articulate what they want both online and offline.

Leverage:

Katie has a saying for the leverage step, “leverage your network, learn through relationships”.  In Leverage, her clients begin to use their network to help them determine what they want and maybe more importantly, what they don’t want from their career.

You may remember Olivia Gamber taking about scheduling coffee meetings with people who hold positions you are interested in.  This is the same concept and, yes, this is the networking step.  You will need to reach out to others and have conversations.  

Time is an interesting thing. It’s the only real constant in the universe. We each get 168 hours every week. The math is easy but what we do with those hours sometimes is not.

That’s why if you’re going to stand out in your career, you need to be productive during those limited hours. You need to learn how to repurpose your content.

Building on last weeks theme of the content pyramid, today I’m going to talk about something that will amplify your content production.

Repurposing.

Repurposing is simply the act of using the content you produce in a different medium and on a different platform. It’s also the single best way to get more done in a shorter period of time.

It’s like gaining extra hours in a day. Let me explain.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

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Erica Breuer is the founder of Cake Resumes.com.

At Cake resumes, Erica specializes in teaching talented people how to capture their career brands, tell their professional narrative across multiple platforms, so they can get the job opportunities they want and deserve.

Erica specializes in working with career changers, remote work seekers, freelancers, and solopreneurs.

She also works with people whose resumes don’t quite fit the typical 9-to-5 mold.

If this describes you, you’re going to want to tune in today.

Web: cakeresumes.com (Contact Page)

Do you know what your online profile says about you?

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

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