If the experts can't agree on a defintion, perhaps the phrase has become meaningless?

I'd argue that's the case for the term Personal Brand - mostly described as a mix of reputation, respect and micro-celebrity.

If it's actually Personal, surely you get to define it, shape it and embody it. 

The Brand Within is very unambiguous - your brand lies within your character, not your external reputation.

If you don't address this one problem, every other problem will remain.

You need the one domino to knock down all the others.

Listen in as we dep dive into what that "domino" is for estate agents and realtors.

You're conditioned to perform - like a circus act. Encouraged with bonuses or recognition. Competing with your peers to prove your worth. 

The consequence of which, in a 'game' with few rules, is lack of trust from the very clients you seek to serve. Assuming, of course, that you do seek to serve them and not yourself.

The game-changer is that you have to be, not better than, but to become. Become someone worth knowing.

The alternative is staying stuck in the mediocre-middle, hustling your worth to strangers. 

The name and contact details of an absolute stranger - someone who wants to sell their home. Someone who doesn't recognise your estate agency brand but even if they did, someone who didn't feel inspired enough to call you.

And now that you have their details, you've got a warm lead.

Good luck with that.

It's almost as if the training has taken all the personality out of the agent.

Same scripts, same valuation, same ballpark fees, same professional marketing, same 24/7 and five star service. No wonder vendors remain decidely unimpressed. 

They can guess the third. 

Real estate is awash with ego - some of it natural, most of it relatively fake.

It's probably why it's one of the least trusted professions according to most polls. 

Listen in as we deep-dive into how to fix the problem. 

If you're heavily into sales leads, hustling your worth to strangers, persuading with the perfect sales script that helps you overcome objections - let me save you time. 

Don't listen. We aren't a good-fit and you're probably too far gone to save.

Like the dinosaurs, your time is near at an end. The world of sales has changed. You either adapt or get left behind.

Too harsh? 

That's what offer - no filter, no fluff. It's not for everyone and neither should you be.

As if being trapped in a commodity sector wasn't bad enough, estate agents have the added problem that their social media content is incredibly boring. 

Scrolling through social media feeds, one has to ask - who is this dreary content for? Certainly not their potential clients. Possibly for their circle of friends, but more likely, an ego trip of having actually posted something when many agents post nothing. 

"Wise men speak because they have something to say. Fools speak because they have to say something."  - Plato.

Transactional estate agency is all the rage. For everyone except the client. 

In what has become a commodity sector, agents focus on generating sales leads rather than buiding relationships. When they finally get to meet the 'lead', they are strangers. Hoping to convince and convert. Probing with questions that border on intrusive. 

Get close to your potential clients. Build a relationship. Before you get together. 

Listen in as we deep-dive into, among other things, the film industry and how it relates to real estate.