The Brandon Bornancin Show

There are a lot of reasons why companies win and lose. Some of the reasons are simple and some are complex but either way, it's never easy to become a great company. In this episode, Gabe breaks down some of his experience consulting other companies and he gives his advice as to why some companies win and some companies lose.

Acquiring new leads, moving them down the funnel, and closing the deal; this is the life-blood of any company. However, the complicated nature of strategy and execution often makes it the most broken process of an organization. How do you optimize this process in order to get the most out of your sales funnel and strike a balance between innovation and consistency? In this episode, Gabe Larsen talks about the nuts and the bolts of getting your process right, top to bottom.

Account-based marketing is a buzz word but how do you actually do it and should you do it? In this episode, Gabe breaks down the term account-based marketing into a three simple step process to start doing this motion correctly.

Video in sales is all the rage but does it really work and should you use it? In this episode, Gabe Larsen talks about the secrets to using video and how, if done right, video can be a game-changing technology for you to use in your sales prospecting efforts.

I have nearly 1000 connection requests in my LinkedIn inbox (990). I'm not popular I'm just months behind because I promised myself I would do a personalized note for every response. I just looked at 990 requests and found that 142 of them had a note for a total of 14%. 14% of connection requests have a personalized note. . . hmmm interesting

Should we or should we not personalize connection requests on LinkedIn? The answer should be yes. In this episode, I dive into why connection requests are personalized and why you should take the time to personalize every connection you make.

Everybody needs the formula to sell more and sell better. The problem is that is exactly what people lack.

Everyday people get confused with the term account-based and what it means for them. No matter what you call it, strategically prospecting to your target accounts is an important part of marketing and sales and if you do it right, you can sell more. In this episode, Gabe Larsen talks about account-based marketing and the three steps you should focus on to be successful with this hot trend.

Every sales person has conversations but not every sales person has mastered the art of the conversation. Most sales people don't even have the ability to listen to their own phone calls let alone analyze and break them down. That's now changing. With the introduction of conversational intelligence companies are now able to have systems record calls and analyze them for you. In this episode, Roy Raanani, CEO of Chorus.ai, talks about conversational intelligence and how companies are using phone calls to increase sales.

You might think the handoff between sales and sales development is working, right? I mean it might have a few problems but overall it's okay right? Wrong. It's totally broken and if it needs to be fixed ASAP. Sadly, there is no magic potion but there are a few things you can do to make it better. In today's episode, Gabe Larsen talks about the Discovery Score and how you can use it to make the discovery call better for your organization.

The art of mapping accounts is just that, an art. It's something that sales people have done for decades and it's not an easy task. In this episode, SVP of sales at Lucid, Dan Cook, talks to us about how companies are mapping accounts to improve their pursuit strategies and ultimately their sales.