The Brandon Bornancin Show

Not sure how to tell your story? Look no further than this podcast episode. In today's episode, Amiet Director of Business Development at Digital Brew talks about how to tell your story using proven principles and best practices with video.

Sales technology continues to advance and leaders are looking for the next thing that will provide the growth for their organizations. Some sales technology will become commoditized in the future but the thing that will differentiate tools is data. Data provides a differentiator but not just any data. Collective intelligence is data fueled by all all users for the greater good of the group. This type of data will be key in sales and marketing to continue to fuel the data economy.

Sales Development is one of the biggest trends in sales and it is here to stay. To win at sales development you need to master five plays according to Dan Gottlieb from TOPO. Those plays are developing a repeatable and prescriptive live call framework, focus SDRs on multi-threading within target accounts, design SDR onboarding activities for their role, leverage sales engagement filters for time management, and try an offer that is 100% valuable to the prospect.

We all know how to build an inside sales team right? Well maybe but not when it comes to running an inside sales team in EMEA. Do the same rules apply as they do in the US? Can reps prospect just like they do in in the US? What about GDPR? How does it work between countries? These are all good questions and topics we covered with Christian in this podcast about unique aspects of inside sales in EMEA.

Sales activity consistently spikes at the end of the month, but what managers don’t know is that this is costing them money. While sales reps stuff any opportunity, no matter how bad in the pipeline at the end of the month, win rates drop over 51% (from InsideSales.com research). But how do you manage pipeline hygiene and wean sales reps off of bad behaviors like opportunity stuffing or sandbagging?

Enter Artificial intelligence (AI) for forecasting and pipeline management tools.

AI can quickly scan and analyze billions of data points on CRM transactions and their outcomes, as well as external data to come up with predictions that are 30% more accurate than regular pipeline reviews.

This makes it much easier to produce realistic revenue projections that are based on hard data, and seamlessly navigate weekly pipeline review calls.

Don't pay your sales reps commission? You've got to be crazy! Well that's exactly what Mitch Little has been teaching and practicing for years and the funny thing is, he's seeing some pretty powerful results. Mitch has taken a non-traditional approach to sales by not paying his reps commissions but rather paying them a high base salary and letting the numbers take care of the rest. Although, somewhat controversial Mitch explains his ideas on the podcast and makes a case for everyone else to consider.

When it comes to sales, most sales people think if they don't drop their price they won' win the deal. In this episode, we talk about sales differentiation and the 19 easy-to-implement concepts to help salespeople win deals while protecting margin.

AI is here in full force and a lot of companies are talking about it but is it real and what can it do to help sales people sell more? In this episode, we talk about how AI is disrupting sales, how sales is being automated, and why sales people should care.

Not every sales leader has the luxury of picking who he or she get's to work with and that can make things really difficult. If you inherit a sales team what should you do and how can you best perform? In this episode, we dive into how great leaders manage to be successful when they inherit a sales team that may or may not be the best.

Sales is not going anywhere but it is changing. What does the future of sales look like and how can you get ahead of it? In this episode, we talk about the next generation of sales people and how they can be successful.