The Brassy Broadcast with Jen Edds

Lisa Brigantino is an award-winning Brooklyn, NY based singer/songwriter and multi-instrumentalist.   

She has also worked in the business side of the industry for many years. She is the President of her own company Hidden Pond Productions, Inc., which provides music supervision, licensing, rights clearance, consulting and custom music scoring and music production to a variety of clients including filmmakers, broadcasters, corporations, advertising agencies and producers of all kinds.

Lisa was an original member of Lez Zeppelin, the world’s first all girl Led Zeppelin tribute band and toured internationally with the band for a number of years playing bass, mandolin and keyboards. In addition to her own performances, Lisa also performs with her sister Lori Brigantino in “The Vickie & Nickie Show” a wacky musical-comedy act. 

The Dish:

• How Lisa got into the music licensing business
• Transitioning from working for the man to full time musician
• How she managed to play 150 dates and run her business
• Learning to say “No”
• Why companies are more open to licensing indie music
• Writing music to “spec” for clients
• The importance of networking & maintaining relationships
• Keys to her success
• Writing comedy skits & performing with her sister
• On playing John Paul Jones parts in Lez Zeppelin
• Saying “Yes” to opportunity
• Why your mailing list is important to your success

 

Links & Resources:

Hidden Pond Productions, Inc.

lisabrigantino.com

The Vickie & Nickie Show

 

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Ariel Hyatt, founder of CyberPR®, dishes on what holds us back from success, telling our signature stories (hint: it’s not your bio), and the power of your e-mail list.

The Dish:

• Growing up the daughter of an entrepreneur mother and filmmaker father
• How dyslexia helped her learn ways to make complicated ideas simple
• The 3 things that hold us back from success
• The importance of your Signature Story – what it should and should not include
• Why you don’t need to jump on the latest social media platform
• Why your newsletter is critical to your success
• The value of mentors that teach us what not to do
• Why you always give your best
• Crowd Funding Coaching

Links & Resources:

CyberPR®

CypberPRMusic

Follow Ariel on twitter @CyberPR

Ariel Hyatt featured on The Creative Entrepreneur

 

 

 

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How audio quality and paying attention to detail impact customer and audience experience

 

The Dish:

Take the time and make the effort to put out the best sounding music our audio content you have the resources to create. That’s it!

 

Links & Resources:

Therecordingrevolution.com

The Brand Gap by Marty Neumeier

macProVideo

groove3

 

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Jeni Paulson, owner of Copycat Music Licensing, a music licensing service for music publishers, composers and songwriters, dishes on the world of music licensing, lessons learned from a great mentor, and the necessity of building relationships for success in the music industry.

The Dish:

• Jeni talks about the ever evolving world of music licensing and how she keeps ups with it
• What she learned from Jim Slutz, her college advisor and mentor, and how it has impacted her career
• How she recovered from a devastating job loss
• How her superpowers of attention to detail and a good memory benefit her in the world of music licensing
• The value of learning “the history of things”
• Her first experience at MIDEM and what she got out of it
• Why you need to build relationships if you want to be successful in the music business
• Networking strategies for industry events
• How NOT to pitch your music
• Internet streaming and music licensing

Links & Resources:

Coypcat Music Licensing LLC

Indiana State Music Business Program 

MIDEM

IMBD Pro

Harry Fox Agency

 

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This is Part 2 of my conversation with singer/songwriter Jennie DeVoe. Jennie has had songs licensed for TV shows and commercials, played to packed houses across the country, and voiced national ad campaigns.

She’s also an animal lover, business savvy broad, and an all around good gal. We continue our conversation on music licensing, how to stop giving your music away, and meeting musical heroes.

The Dish:

•  Licensing existing catalog for commercials
•        Saying “Yes” and then figuring it out
•        How to stop apologizing for what you charge
•        Exclusivity Fees
•        Licensing negotiating strategies
•        The importance of asking questions
•        How struggle is part of us earning a great piece of art
•        Being the Captain of your ship and providing direction
•        Jennie’s experiences meeting the people she admires
• Working with producer John Parish
•        What it’s like working with Kenny Aronoff
•      Playing Lilith Fair with Sarah McLachlan, The Dixie Chicks, Sheryl Crow, Liz Phair, and Debora Cox
•      The beauty of being scared on stage
•      Eyebrow Communication Skills

Links & Resources:

Here are the links to resources, tools, books, and music discussed on the show. Some of these are affiliate links and will take you straight to Amazon if you want to pick them up for yourself.

 

Jenniedevoe.com

 

Books

Bossypants – Tina Fey

Yes Please – Amy Poehler

So, Anyway… - John Cleese

Chronicles – Bob Dylan

 

Music

 

Mighty Rearranger – Robert Plant 

Crossing Muddy Waters – John Hiatt

 

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In part 1 of this 2 part episode, singer/songwriter and voice over talent Jennie DeVoe dishes about WHY it’s critical for artists to understand the business of music, and what she learned starting out in the commercial music business.

 

The Dish:

•  Opening for Joe Cocker
• Why she initially kept her singing ability on the down low while working in a recording studio
• How she developed a thick skin as an artist
• The importance of a single focus for a band
• Why she uses different musicians on albums
• How she has managed to keep a band together with little turnover
• Why she started her own Rubin the Cat record label
• Why she stays based in Indiana
• Not getting pigeonholed to one musical genre

 

 

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Bree Noble, founder of Women of Substance Radio dishes about how she’s used her email list, social media, and podcasting to grow her audience. She also talks about future plans for using her own touring experiences to help musicians navigate a niche market. 

 

The Deep Dish

•          Building email list over the years has helped grow her audience  and kept her in contact with artists that have previously appeared on the show
•        Using power of social media and tagging artists so posts are shared
•        Artists need to submit radio ready songs
•        Using the podcast to highlight the indie artists
•        Podcast creates additional artist exposure and sponsorship opportunities
•      The value of a mastermind group
•        Efficiency tips - Task Batching 
• Using Social Oomph and Google canned responses

Links & Resources

Women of Substance Radio 

Social Oomph

Writing Better Lyrics by Pat Pattison

Songwriting Without Boundaries by Pat Pattison

Coursera Songwriting Class

 

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Hold on to your hats! We cover a lot of ground in this one as we dish on music, marketing, and disruptive technology.   In this episode, I'm joined by Solveig Whittle. She's a musician, blogger, music business analyst and consultant and social media teacher. She regularly contributes articles on the music industry and music marketing to Hypebot, the ASCAP Daily Brief, and other online music industry blogs. As both a technologist and life-long learner, Solveig holds an engineering degree, an MBA and a K-8 Teaching Certificate. In addition to writing, performing and licensing her music, she also works as an independent marketing consultant for tech companies and musicians, teaches seminars on music marketing at the Art Institute of Seattle, and is a social media instructor at the University of Washington in their Professional and Continuing Education certificate program. Solveig and her musical partner, Stevie Adamek, just released their second studio album in September 2014 called Fire and Other Playthings. They also write and record music for events, for other musicians, and for television and film licensing.   The Deep Dish:

• How Solveig has translated "Day Job" career skills as a Product Manager and Marketing Communications Manager to helping DIY musicians
• Finding your Super Fan. You have to know who you are targeting before you can successfully market to them.
• The impact of technology and being disruptive
• The better musicians understand "How the money works" with music tech business models, the better musicians will be paid.
• How some music consumers are like "foodies"
• Social media metrics and a Facebook experiment

Website and blog: http://shadesofsolveig.com

Twitter: http://twitter.com/shadesofsolveig

Music website: http://solveigandstevie.com

The Atlantic article on how numbers on Facebook change behavior

The What Do Metrics Want article mentioned in the episode

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Amy England stops by to dish on how Arthur's Music Store, located in Indianapolis, IN, has continued to thrive in the era of big box music stores and internet competition. 

The Deep Dish:

• Tools and strategies used for engaging customers and local community
• Amy also talks about growing up in the music store
• Her secret weapon, Samantha "The Closer" England
• A visit from Joe Walsh  
• The back story on a killer 1962 Gibson J160E they have in the shop.

And if that isn't enough....Amy talks about effects the music of Chet Atkins, Sponge Bob, and The Bee Gees have on her 1 yr old.

Visit arthursmusicstore.com

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Bianca Russelburg, audio engineer and founder of Resonate, talks about their mobile recording project, Resonate, and why it’s important for the musicians and audience that more LGBT voices be heard in the music world. They also shares the story of how a track from their senior thesis project landed next to The White Stripes on the upcoming Tegan and Sara So Jealous X release.

 The Deep Dish:

• How growing up gay in a small Indiana town and searching for a music and LGBT community influenced the Resonate project
•        The experience of creating a Kickstarter for Resonate
•        Challenges in turning current day hits into Motown classics for her Reflections on Motown project
•        Reclaiming songs you associate with a bad experience and creating a new experience around them

How she landed next to The White Stripes on the Tegan and Sara So Jealous X project

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