The Brassy Broadcast with Jen Edds

Janine Edwards has toured the world in various management capacities with some of the biggest names in music. Janine began her career parking cars at the amphitheater in her hometown. She used that opportunity to work her way up into production, while learning every backstage job she could at the venue during her internship. Later this year, Janine hits the road with both Van Halen and Madonna.

The Dish:

• How Janine got into the music business
• The value of learning every backstage job
• How she got herself out on the road
• What a tour manager actually does
• How she stays grounded while out on the road
• The challenges of playing overseas
• Why she loves touring in Australia
• What she learned from a tough mentor
• How networking has been critical to her success
• Why eating well is a must

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Legendary singer/guitarist Lita Ford talks about her connection to her fans, following your dreams, having a good team in place, how to work a wah wah pedal in heels, and a cause that is near and dear to her heart.

The Dish:

• Why connecting with fans is so important
• Her responsibility as a female figure in rock
• How she defines success
• Why she hates days off
• The challenges of writing her autobiography
• The mentorship of musician Dick Wagner 
• The importance of “owning” a cover song
• Why your team has to understand your vision
• Working with Gary Hoey 
• Lita’s brassiest move
• How to work a wah wah pedal in heels
• Lita’s super powers
• Raising awareness about Parental Alienation Syndrome

Links & Resources: 

Litafordonline

Lita Ford’s Parental-Alienation Awareness Facebook Page

Brassy Broadcast Episode 21 with Guest Host Stacey Sherman

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Janet Billig Rich is an artist manager, music supervisor, producer, and Tony Award nominated Broadway theater producer. Born in New York, in the 1990s she worked at Caroline Records and Gold Mountain Entertainment, where she managed or publicized bands such as Smashing Pumpkins, Hole, White Zombie, Nirvana, The Breeders, The Lemonheads, Lisa Loeb, Walt Mink, and Dinosaur Jr.

She became the youngest senior executive at Atlantic Records in the mid-1990s, where she developed artists such as Sugar Ray, Matchbox 20, and Jewel. She currently operates the Los Angeles entertainment company Manage This!

Read Janet’s Full Bio 

Summary: 

Janet Billig Rich talks about how her love of live music, the ability to fill holes, and the desire to get things done, led to an unplanned career in the music industry that has included getting Hole signed to a record deal, managing Nirvana, and a Tony Award nomination for the musical Rock of Ages.

The Dish:

• Why she loved working on the O Brother Where Art Thou concert tour
• Working at Caroline Records
• Why it just made sense for her to mange Hole
• How she kept her sanity while managing multiple bands
• Her system for prioritizing
• Learning the music clearance and licensing business
• How sharing office space led to her work on Rock of Ages
• Why not knowing what you’re getting into can be an advantage
• Why Def Leppard songs don’t appear in the stage version of Rock of Ages
• Poison playing the Tony Awards
• Why you have to dream big
• The advice she would give her younger self

Links & Resources:

Manage This Media

Lisa Loeb Eyewear

Waze app

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Tour Manager, Lisa Lombardo, talks about realizing at an early age that music could be a business, negotiating her first record deal, and how she manages the challenges of life on the road for a touring band.

Lisa's Bio:

"Concentrate and ask again," if you peek at my social media, those few words describe me.  While it does not scream about my inner details, I consider it an open invitation for those wanting to ask questions.

Music shapes us, whether it is your true desire or your worst fear, and I am no different.  From a young age, I was jumping on my bed (sorry, Mom!) singing along to Michael Jackson, Madonna, and Billy Joel.  As I matured, so did my understanding that music, in some form, could be a career.  I launched an online newsletter, wrote for a teen-based web site, and networked with managers, agents, artists, and record labels before I even understood where it could lead. 

Over time, my relationships and interest in artist development and online marketing propelled me into the heart of the entertainment industry. Somehow, 15 years later, I am fortunate enough to work for some of my favorite bands and make a living.  When I am not tour managing, you can find me running social media and eCommerce campaigns, copyediting books and blogs, and snuggling my tuxedo cat.

The Dish:

• How she created her own path to a career in the music industry as a teenager
• Her journey from online publicist to tour manager
• The challenges of doing laundry on the road
• Managing “Day of Show” activities
• The importance of managing expectations, including her own
• Learning her Super Power on the job
• Key lessons learned from one of her mentors
• Why you must have patience to function in the music industry
• The importance of networking and loyalty
• Common misconceptions about life on the road
• Tips for bands new to life on tour

Links & Resources:

Connect with Lisa on twitter

Failure Band Website

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Singer-Songwriter, blogger, Rorie Kelly shares how she doubled her music income last year, landed guest blogging gigs, and plans for her next project created to empower women.

The Dish: 

• Why it’s important to write about the dark stuff
• The goals she set for her visit to SXSW
• Using yoga and meditation to maintain mindfulness
• Building community v. competition
• The benefits of networking
• How Rorie defines her success
• Benefits of setting better goals and deadlines
• Why she initially resisted the musical mentorship of her dad and what she learned from it
• How she plans to use her music to empower others

Links & Resources:

I want to support Rorie's new album - Rising Rising Rising

roriekelly.com

womeninmusic.org

gogirlsmusic.com

Rorie’s blog post for Guitar World

Rorie’s blog post for Bands in Town     

Ways to Join the conversation & spread the word:

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Stacey Sherman, from RSP Entertainment Marketing, dishes on her Grammy trip, working the press line, what a publicist does, and so much more.

The Dish:

• Stacey’s path to a publicity career
• What a publicist actually does
• When you need a publicist
• Navigating the Red Carpet Press Line in 5” glitter heels
• The Grammy Nomination Process
• Why grammar matters
• Taking Dick Vitale backstage at a Lionel Richie show
• What she keeps in her “Go Bag”
• What to include in your press kit

Links & Resources:

RSP Entertainment Marketing 

GoGirls Music

Stef Muzic Mariani

Johnny Koenig

Ways to Join the conversation & spread the word:

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Andra Faye shares her journey from full time RN to world touring musician as part of Saffire-The Uppity Blues Women.

The Dish:

• Andra’s path from RN to world touring musician
• Why she keeps her RN up to date
• How attending blues camp changed her life
• How she learned from her musical mentors
• How she had to learn to “jam”
• The importance of gratitude
• Meeting her musical heroes
• The Glamour to Grunge cycle of gigs

Links & Resources:

Andra’s interview in Mandolin Magazine

Andrafaye.com

Connect with Andra on Facebook

Laying Down Our Blues – Andra Faye & Scott Ballentine

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Cate Miller, Client Services Manager, from The Harry Fox Agency dishes on a variety of services offered by HFA and why it benefits artists, composers, and businesses to be familiar with them.

The Dish: 

• How Cate got into the music licensing business and why she loves it
• What HFA does and doesn’t do
• Brief overview of music licenses
• Cate talks in detail about services offered by HFA, including Slingshot, Songfile, and eSynch
• The biggest mistake she has seen songwriters make
• What artists need to do to get paid as music industry shifts from downloads to streaming
• The importance of correct data to ensure you are paid
• Cover song licensing for YouTube, Reverbnation, & radio

Links & Resources:

harrryfox.com

Slingshot

Songfile

eSynch

@harryfoxagency on twitter

HFA on Facebook

HFA Music Industry Resources

Ways to Join the conversation & spread the word: 

If you found a nugget or two of value, or just enjoyed the conversation, drop by iTunes to leave a rating, review, and subscribe. 

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Networking Coach Marsha Shandur dishes on why being the best isn’t enough. Learn what networking is and isn’t, and get actionable tips and strategies for in-person and e-mail networking.

The Dish: 

• How to answer “What do you do?” at networking events
• Why networking is critical to your success
• Why just being good isn’t good enough
• It’s your responsibility to get in front of these people and make them aware of you
• The people putting themselves in front of people are the ones that are going to get picked
• What networking is not
• Caveats of networking
• Why introverts make the best networkers
• Add value before you ask for anything
• How to ask better questions
• Tapping into Super Fans
• Tips for new bands

Links & Resources:

Yesyesmarsha.com

Special Brassy Broad page

Sentric Music Blog

Scar Tissue by Anthony Kiedis

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Brassy Broadcast Previous Episodes

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Madalyn Sklar, business coach, social media strategist, and fearless leader of GoGirls Music dishes on how to get the most out of attending music industry conferences like SXSW.

Show Notes:

• How SXSW has changed since it started
• Why you need to have a plan in place before you go
• Establish goals and what you want out of the experience
• Using twitter to connect with industry movers & shakers before the conference
• Strategy for networking at the event
• What to include in your conference networking kit
• Ask contacts how they would like to receive your music
• Special Tip – Why you need to take pictures
• Make notes about your conversation on your contact’s business card
• TAKE INITIATIVE!
• Why you need to tag people when sharing pictures on social media
• Don’t make these conference newbie mistakes!
• Why Madalyn loves the Dewey Beach Music Conference
• Check out Madalyn’s “Twitter Smarter” online training course

Links & Resources

Madalynsklar.com

SXSW

Dewey Beach Music Conference

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