The Brassy Broadcast with Jen Edds

Is your podcast intro killing your podcast? Your intro makes or breaks the episode. This is where your listener decides if this episode is worthy of their time.  If you're losing listeners or viewers in the first couple of minutes of an episode, you need to fix your intro.

 In this episode of the Basic Broadcast Series, you are going to learn the five key ingredients to write an irresistible intro that hooks your audience. Then I'll give you a practice so you can start writing your own irresistible podcast intros!

(00:00) Is your intro killing your episode? (01:00)  Is your podcast intro outdated? (02:00) How to grab attention and speak directly to your audience (03:00) Why should they care or listen to you? (04:12) What are you promising in your episode?

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

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TikTok

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LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Twitter @brassybroadjen

https://twitter.com/brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

Are you attracting the RIGHT clients with your podcast?

Are you creating content for people who are never going to hire you? Stop wasting your time! Don't make the same mistake I almost made with this podcast series.

Learn three practices to clarify the content you need to create to attract the right clients for you.

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

Starting a podcast for your business this year?

A big frustration for small business owners after they start a podcast is that they aren’t seeing “results.”  The root is this frustration is caused by a lack of clarity. They didn’t take time in the planning phase to get clear on the purpose of the podcast and how they wanted to use it in their business.

In this episode, I’m walking you through the process of using “The 5 Whys” to help you get clear on your podcasting “why.”

This is a valuable exercise whether you’re just starting your podcast or you’ve been podcasting for a while and you're ready for a refresh.

Get clarity before you do anything.

Chapters

(00:00) Don’t skip this crucial step in your podcast planning

(01:04) The importance of knowing your podcast purpose

(03:25) The 5 Whys Exercise

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

The Basic Broadcast Podcast series launches on December 27th.

So what?

In this upcoming series, we are diving into the essentials of podcasting, focusing on clarity, consistency, and connection. These three core elements impact every area of your podcast. Forget about tips, tricks, and growth hacks; this podcast is all about foundational practices and processes from someone who's been in the trenches for over a decade. 

Expect short no-frills episodes and the occasional song. 

Are you ready? 

Watch the podcast in Spotify and YouTube or listen in your favorite podcasting app.

Chapters

(00:00) The Basic Broadcast new podcast series is coming soon - So What?

(01:19) What this podcast series is not

(02:56) Podcast format and expectations

(05:00) Your first podcasting practice exercise

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Twitter @brassybroadjen

https://twitter.com/brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

This episode reminded me why I started podcasting. It was an opportunity to spend time with two of my most favorite people in the world while sharing them with you. It’s a win for everyone!

Amy Woodall and Lindsay Boccardo join me for this episode. They are both returning guests, but it has been more than a minute since we last chatted. 

You know those people that always make you feel better when you’ve spent time in their presence? That is how I always feel after spending time with these two! They leave me in better shape than they found me, even when I’m already having a fantastic day! I have a hunch they will do the same for you.

We are constantly told by the online business “experts” that we need to niche down. Amy and Lindsay are taking a more expansive approach to their podcasts and their work, and it is working for them. They share why they started their podcasts and what keeps them coming back. Spoiler Alert: It’s not big sponsorships and massive download numbers!

I intended to talk about podcasting, but as it goes with these two, our conversation goes deeper than just podcasting. We talk about alignment, mindfulness, authenticity, curiosity, playfulness, and of course, and how those things impact our podcast and how we show up. 

As we wrapped up the episode, I felt inspired, empowered, and reconnected to why I started podcasting. Let's tap into our alignment, embrace mindfulness, live authentically, nurture our curiosity, and sprinkle a healthy dose of playfulness into our lives. 

Podcasting is not just about the numbers and business strategies. It's about creating a space for connection, authenticity, and clarity. Trust your intuition, follow your heart, and let the conversations flow.

Key Takeaways

(01:45) The Power of Mindfulness: Amy reminds us that true growth and leveling come from working on the internal stuff, not the external.

(14:22) The Power of Self-Reflection: Amy shares how the fears we project on other people are really telling us something we need to discover about ourselves

(17:12) The Importance of Representation in Telling LGBTQ+ Stories: Lindsay reminds us that the story of LGBTQ+ folks doesn’t just end when they come out. It’s ongoing and it’s important to continue to hear these voices and stories.

(22:58) Worthiness and Confidence: Amy talks about how our ability to learn, recognize patterns, process, and make shifts that impact our confidence and how we view our worthiness as we grow into ourselves

(23:12) Finding Alignment: Lindsay stressed the importance of aligning our thoughts, actions, and values.

(33:59) Playfulness Fuels Connection: Lindsay emphasized the magic of playfulness in creating engaging environments and fostering connections. Through laughter and light-heartedness, we can tackle serious subjects and make them more approachable. So, let's loosen up and have some fun.

Links and Resources

Connect with Amy

https://www.linkedin.com/in/amywoodall/

https://theconscioushabit.com/

https://link.chtbl.com/GPzQcHKy

https://highvibetriberetreat.com/

Connect with Lindsay

https://www.linkedin.com/in/lindsayboccardo/

https://www.lindsayboccardo.com/

https://www.lindsayboccardo.com/the-woods.html

https://www.lindsayboccardo.com/theporch

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Twitter @brassybroadjen

https://twitter.com/brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

Do you ever feel disconnected from your gifts and the things that truly light you up? Rebecca Anuwen, Host of A Pinch of Magick podcast is here discussing the importance of self-expression and creating something that you love. Rebecca shares how she connects with her intuition and trusts her instincts. We also talk about how she has used podcasting to build a community and unique ways she has been engaging with her audience. We also talk about her latest book, Magickal Knickers and how one intentional decision at the start of your day sets the tone for the rest of the day.

Connect with Rebecca Anuwen

https://rebeccaanuwen.com

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Twitter @brassybroadjen

https://twitter.com/brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

In addition to giving me tools and practices to living a better life, Mel Robbins is also teaching me about making better podcasts, videos, and social media posts. 

I’m going to share some practices and tips I’ve picked up from studying her podcast, YouTube channel and Instagram.

Who is doing work that inspires you? Who is doing what you want to do? Have you taken the time to actually study what they are doing and how they’re doing it? 

Here’s what you’ll learn:

00:52   Where to find inspiration

01:23   Why you need to immerse yourself in the work of people doing what you want to do

03:38   Why does Mel Robbins resonate with so many people?

05:25   What is your north star?

07:49   My biggest struggle as a content creator

08:40   Are you doing this on Instagram or are you missing out?

09:50   What you should be doing right now, even if you aren’t repurposing your content

10:20   Why this episode is a masterclass in podcasting

12:25 T he number one reason I’ll stop listening to a podcast

14:14   What totally sucked me into this podcast episode

14:54   How to increase podcast downloads from your back catalog of episodes 

15:13    How she sets the hook for a story

15:38    How do you build engagement and community with your audience?

16:05    How she gets us to come back after the commercial break

17:00    How to create tension in your episode and why you need it

17:15    The Magic of “Say more about that….”

17:58    How to get your audience to listen all the way to the end of the episode

18:40    How to get your listener to come back for more

19:16     Four elements you should be including in your episode

20:12    Getting the most out of your YouTube description and podcast show notes

22:49   How to get listeners to share your episode

Podcast Episodes Referenced

https://www.melrobbins.com/podcasts/episode-30

https://podcasts.apple.com/us/podcast/how-to-make-content-that-goes-viral-with-brendan-kane/id1209219220?i=1000575655603

Get Your Ultimate Guide to My Favorite Podcasting Tools and Resources here:

https://brassybroad.com/

Podcasting Tools and Tips YouTube Playlist here:

https://youtube.com/playlist?list=PLRkaDP5-vvy0w2jwcAFqGFb3K2dSjJecv

🎙Subscribe to The Brassy Broadcast here:

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🛠 Podcasting and Video Tools

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Descript

https://www.descript.com/?lmref=PLMLxQ

Why haven't you done the thing you keep saying that you want to do - start the podcast, write the book, create a course, or make YouTube videos? 

Whatever your thing is - why haven't you done it? What obstacles or issues keep getting in your way? 

This episode is inspired by two books I'm currently reading:

1. The Obstacle is the Way by Ryan Holiday

2. Traction by Gino Wickman

I'm sharing how I'm using inspiration and practices from both books to help me name my own obstacles and work through them, so I'm more consistent in publishing my own podcasts, YouTube videos, social media posts, and blog posts. These are all things I say I'm committed to doing for my business, but have struggled to do consistently in years past.

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Twitter @brassybroadjen

https://twitter.com/brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

Are you holding yourself back by just hanging on? I had this epiphany during a Brazilian Jiu-Jitsu class a few weeks ago. The Universe loves to get my attention while I'm training to drop in a bit of clarity for my life. You'll also get to hear my favorite quote from Thelma and Louise.

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Twitter @brassybroadjen

https://twitter.com/brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

What do you do when you realize you've been lying to yourself? When you're lying to yourself about the little things, how can you trust yourself when it comes time to take the big actions that help you reach big goals and bring big dreams to life? It's time to start telling the truth. 

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Twitter @brassybroadjen

https://twitter.com/brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?