The Brassy Broadcast with Jen Edds

Amy Woodall makes a return visit. We’re diving into what it takes to create conscious habits, owning your stuff, and how to stop sabotaging your happiness.

Moments of Brassy Brilliance

[4:15] The first step to getting out of the way of your happiness

[5:40] Choosing whether or not you will dance with your drama

[6:56] Staying present in the moment to avoid anxiety and judgment

[10:51] Setting foundations for conscious habits

[13:38] Ziva Meditation Program

[22:04] Creating a Love Practice

[31:33] Steps to start a mindfulness practice

Connect with Amy Woodall

https://www.linkedin.com/in/amywoodall/

Links, Resources, and Books Mentioned

Amy's Previous Podcast Appearances on The Brassy Broadcast

https://brassybroadcast.libsyn.com/28-amy-woodall-how-to-avoid-throat-punching-your-bandmates-and-other-productive-communication-strategies

https://brassybroadcast.libsyn.com/bb68-amy-woodall_communication-strategies-to-navigate-the-drama-triangle

https://brassybroadcast.libsyn.com/achieving-enlightenment-in-the-modern-world

https://brassybroadcast.libsyn.com/145-avoiding-emotional-turmoil-when-you-exercise-the-ego

Ziva Meditation

https://zivameditation.com/

Atomic Habits by James Clear

A Course in Miracles

Return to Love by Marianne Williamson

The Untethered Soul by Michael Singer

The Surrender Experiment by Michael Singer

Intro Piano Music: Chopin's Prelude Op. 28 No. 4 in E minor performed by Jen

Work with Jen

If you’ve got podcasting aspirations, go to brassybroad.com and schedule a call with me. Let’s see if my Launch to Legendary Podcasting program is a good fit for you.

https://www.brassybroad.com/work-with-me/

Your Ultimate Guide to My Favorite Podcasting Tools and Resources

http://brassybroad.com/

Subscribe to The Brassy Broadcast

Apple Podcasts (iTunes)

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts

https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify

https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Connect with Jen on Social

Instagram: @brassybroadjen

https://www.instagram.com/brassybroadjen/?hl=en

Twitter: @brassybroadjen

https://twitter.com/brassybroadjen

LinkedIn: Jen Edds

https://www.linkedin.com/in/jen-edds-470351b/

Podcasting Videos and Tutorials

https://www.youtube.com/brassybroadjen

How do we keep showing up and continuing our practices when we don't get the immediate results and outcomes we want? Kylie Schmitz is a performance coach with Lappin180 who coaches sales professionals across the U.S. to stop selling. Kiley also co-hosts the Breaking Sales podcast.

In this episode, we're shifting focus from outcomes and results to practices and processes.

We also talk about how starting a podcast has impacted business development and helped Kiley in her own growth.

Moments of Brassy Brilliance

[7:14] How podcasting has made Kiley more mindful of the words she is using and how she is speaking

[9:08] What happens when you shift your mindset from outcomes to practice

[14:33] What are you doing to own your processes?

[16:00] How to ditch your scarcity mindset

[23:34] Using failure and resilience to show you where your edges are

[24:19] How do you balance then that desire for more and for high performance with I'm enough?

Links and Resources Mentioned

Breaking Sales Podcast

https://www.lappin180.com/breaking-sales-podcast

https://www.lappin180.com/

The Whoop Podcast https://www.whoop.com/thelocker/podcast-69-dr-andrew-huberman-stanford-neuroscientist/

Connect with Kiley Schmitz

https://www.linkedin.com/in/kileyschmitz/

Are you ready to become a podcaster?

Let's see if Launch to Legendary Podcasting is a good fit for you.

Schedule your call

https://BrassyBroadcastingCo.as.me/launch

Your Ultimate Guide to My Favorite Podcasting Tools and Resources

http://brassybroad.com/

Subscribe to The Brassy Broadcast

Apple Podcasts (iTunes)

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts

https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify

https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Android

https://play.radiopublic.com/the-brassy-broadcast-with-jen-edds-G4bdkO

Connect with me on Social

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Podcasting Videos and Tutorials

https://www.youtube.com/brassybroadjen

Public speaking can be a crippling fear. I wonder how many of us it keeps from really reaching our full potential. I've had to get a handle on my own fears around speaking and performing in public. I'm still a bundle of nerves before I hit the stage and it doesn't matter if it's a speaking gig or I'm playing music.

Joining Toastmasters helped me significantly. It gave me confidence because it forced me to practice. My guest today, Dr. Charmaine Gregory, started a podcast.

Dr. G is an emergency room, physician, entrepreneur, and host of the fearless freedom podcast with Dr. 

Moments of Brassy Brilliance

[3:29] How podcasting helped Dr. G overcome her fear of public speaking

[5:12] Can podcasting really change your life?

[9:29] Turning podcasting skills into a new business

[17:58] Discerning when to invest money and time into a tool or program

[21:22] Developing the bulletproof mindset necessary for entrepreneurship

[25:16] Wise perspective from an ER physician

The Practices That Keep Dr. G Grounded and Growing

[23:33] Exercise and Gratitude

Connect with Dr. Charmaine Gregory

FB/IG/LI/YT: Charmaine Gregory MD

Twitter: @CharmsFitDoc

FB/IG/LI: Fearless Freedom with Dr. G

Website: ferventlyfitwithcharmaine.com

Podcast: ferventlyfit.libsyn.com

Are you ready to become a podcaster?

Let's see if Launch to Legendary Podcasting is a good fit for you.

Schedule your call

https://BrassyBroadcastingCo.as.me/launch

Your Ultimate Guide to My Favorite Podcasting Tools and Resources

http://brassybroad.com/

Subscribe to The Brassy Broadcast

Apple Podcasts (iTunes)

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts

https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify

https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Android

https://play.radiopublic.com/the-brassy-broadcast-with-jen-edds-G4bdkO

Connect with me on Social

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Podcasting Videos and Tutorials

https://www.youtube.com/brassybroadjen

It’s not a priority if it’s not a practice.

The one thing that has become crystal clear to me in 2020 is that if I don’t have a practice around something that I say I want to accomplish, then it really isn’t a priority. It’s a just “that would be nice.”

One of the core pillars supporting that bridge to Legendary status is RESPONSIBILITY.

As the HBIC (Head Broad in Charge), I have to take responsibility for failure to meet the goals I have scribbled down in scattered notebooks and spreadsheets.

If these goals were really priorities for me, I would have built a practice around how I would reach them.

This isn’t new information. As a kid, when I wanted to make more free throws, I spent time practicing shooting free throws. I had a ritual that I followed every time I stepped to the line. I still do it. BackSpin the ball. 3 bounces. Line it up. Shoot. Follow Through. 

You already know what practice looks like. Now it’s time to take action to achieve the priorities that really matter to you.

My process for creating practices around priorities:

1. Determine if the WHY matters enough that I will show up and put in the necessary work.

2. Outline your practice and keep it consistent.

3. Block Time on your calendar

I started a morning routine after reading Hal Elrod’s book The Miracle Morning a few years ago.

I always felt better when I did it, but I was inconsistent in the practice.

I got serious about committing to practicing my morning routine back in March. It was the ONE THING I could do that felt like I had some control over what was happening in a world filled with uncertainty.

The Practices in My Morning Routine

1. Work out hard for 20 minutes

2. Journal

3. Meditate

4. Work on my business and not “in” my business.

Each practice has a very clear WHY attached to it.

My morning routine practice is sacred. Nothing else happens in my morning until my morning routine is completed.

I’ve accomplished more in my business, during a global pandemic, because I have committed to this morning routine practice.

Now it's your turn. I want to hear from you. What practice has changed your life or business? Do you have a morning routine that sets the tone for success?

Screenshot this podcast and share it on Instagram, LinkedIn, or Twitter and tag me @brassybraodjen, or DM me on Instagram.

Work with Me

If you’ve got podcasting aspirations, go to brassybroad.com and schedule a call with me. Let’s see if my Launch to Legendary Podcasting program is a good fit for you.

Your Ultimate Guide to My Favorite Podcasting Tools and Resources

http://brassybroad.com/

Subscribe to The Brassy Broadcast

Apple Podcasts (iTunes)

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts

https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify

https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Connect with me on Social

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Podcasting Videos and Tutorials

https://www.youtube.com/brassybroadjen

This short episode is your introduction to the latest iteration of the podcast.

 

Subscribe to The Brassy Broadcast

Apple Podcasts (iTunes)

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts

https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify

https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Android

https://play.radiopublic.com/the-brassy-broadcast-with-jen-edds-G4bdkO

 

Connect with me on Social

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

 

Your Ultimate Guide to My Favorite Podcasting Tools and Resources

http://brassybroad.com/

 

Podcasting Videos and Tutorials

https://www.youtube.com/brassybroadjen

Brené Brown’s Unlocking Us podcast episode about FFTs is now required listening for my podcasting clients because she shares her challenges around starting a new podcast and how she has worked through them.

This is my first time back in a while. My focus for the past year has been on my other podcast, Beauty and the Gi, a podcast about the intersection of life and Brazilian Jiu-Jitsu on and off the mat.

It feels good to be back. Now, does this mean that I'm going to be back on a regular production schedule? Probably not.

I'm using The Brassy Broadcast as a resource where I can direct clients and folks with questions about podcasting. It's more about adding to the resource library as needed, rather than feeling like I have to put out a new show every week.

This episode is actually serving a couple of different purposes for me. The first is that I wanted to record and edit a full episode using Descript. It's a cool tool for business owners, authors, and industry experts that want to start a podcast. It's a great tool to get you started.

The second purpose of this episode is to share with you why I’m making listening to the FFT episode of Brené Brown’s Unlocking Us podcast required listening for my new podcasting clients.

Here are some highlights with time stamps. Did you know that if you include the time stamp in your show notes, some apps will take you right to that spot in the episode? Not all apps do this. I know that it works in Overcast, Pocketcasts, and Castbox

 

Highlights and Time Stamps

:52   My thoughts on using the Descript app to record and edit this episode

1:59  Why the FFT episode is now required listening

4:01  Recording in a closet

4:30  Why is it so hard to say your podcast intro?

5:22  Keeping your podcast recording setup simple

 

Links and Resources Mentioned

Unlocking Us episode on FFTs

https://brenebrown.com/podcast/brene-on-ffts/

Descript

https://www.descript.com/use-cases

 

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

Twitter @brassybroadjen

https://twitter.com/brassybroadjen

YouTube Channel

https://www.youtube.com/c/brassybroadjen

You grow your podcast audience by going where your audience is hanging out.

YouTube is the second largest search engine the third most visited site after Google and Facebook.

Not everyone knows how to listen to a podcast yet, but almost everyone knows how to go to YouTube to find a video that answers a question.

Google owns YouTube, so you can apply some of the same principles of Google SEO to YouTube SEO. Listen to the previous episode in this series for SEO optimization tips.

 

YouTube Video Optimization Tips

• Use descriptive titles
• Create Playlists
• Add End Cards - tell the audience what you want them to do next
• Utilize the description space. Fully cover what you are talking about in the video
• Put the YouTube video on your website

 

Recommended Resources

vidiq.com

tubebuddy.com

 

Connect with Jennifer Denney

https://elevatedmarketing.solutions/

https://twitter.com/elevatedmrktng

https://www.linkedin.com/in/jenniferdenney/

 

Learn More about Podcasting and Connect with Jen Edds

Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast.

https://BrassyBroadcastingCo.as.me/?appointmentType=7983305

 

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

 

The Ultimate Guide to My Favorite Podcasting Tools and Resources

http://brassybroad.com/

 

Subscribe to The Brassy Broadcast

 

Apple Podcasts (iTunes)

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

 

Google Podcasts

https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

 

Spotify

https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

 

 

Connect with me on Social

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

 

Podcast Tutorials

https://www.youtube.com/jeneddsbrassy

How Do I Optimize SEO for My Podcast?

How do we grow our podcast audience and get new listeners? How will people find my podcast?

Podcasters need a basic understanding of keywords and SEO (search engine optimization) so our podcasts can be discovered by new listeners.

How can podcasters capitalize on SEO to help new listeners find their podcasts?

Spoiler Alert: There is no magic bullet or SEO

Jennifer Denney, Digital Strategist and Owner of Elevated Marketing Solutions, breaks down what we need to understand about SEO for podcasters.

SEO (Search Engine Optimization) isn’t just one thing. It is small incremental tweaks combined to impact your site’s user experience and performance in organic search results.

SEO is a long term strategy. There is no SEO magic bullet. It takes grit, time, energy, and expertise.

 

What is the Ideal Length for Podcast Show Notes or Blog Posts?

Jennifer does a little myth-busting here. I was under the impression that there was an ideal length for show notes. Turns out, this is not the case.

People are going to Google to get questions answered. Google is looking for you to completely cover the subject from beginning to end and do it better than anyone else.

How does Google determine who has the best answer? It’s all of those hundreds of little tweaks.

 

Formulating the Right Questions for SEO

Think about how your listeners are phrasing questions when they are going to Google to look for answers. What words are they using? What questions are they asking?

Get out of your own language box and how you say things. Ask your audience how they would search for an answer.

 

Recommended Tools for Keyword Research

Ubersuggest

SEMrush.com

Keywordtool.io

Keywordseverywhere.com

AnswerThePublic.com

 

How to Optimize Show Notes and Blog Posts

Optimize your show notes and blog posts because there are still folks that would rather read than listen to podcasts.

Think about having your episode transcribed. This makes it easy to create detailed show notes.

Jennifer has created a search optimization checklist to help optimize blog posts.

Don’t just describe what is in the episode.

If your intention is to share information with your audience, give them the option of how they want to consume it. Listening to a podcast is not an option for everyone.

Use the episode description, blog post, or show notes to give detailed information that actually answers questions.

• Flow the Keywords into the content
• Write a title that is for the user
• Use a Title Tag
• Use subheadings
• Add internal and external links

 

Connect with Jennifer Denney

https://elevatedmarketing.solutions/

https://twitter.com/elevatedmrktng

https://www.linkedin.com/in/jenniferdenney/

 

Learn More about Podcasting and Connect with Jen Edds

Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast.

https://BrassyBroadcastingCo.as.me/?appointmentType=7983305

 

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

 

The Ultimate Guide to My Favorite Podcasting Tools and Resources

http://brassybroad.com/

 

Subscribe to The Brassy Broadcast

 

Apple Podcasts (iTunes)

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

 

Google Podcasts

https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

 

Spotify

https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

 

 

Connect with me on Social

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

 

Podcast Tutorials

https://www.youtube.com/jeneddsbrassy

Meet Jennifer Denney, Digital Strategist and Owner of Elevated Marketing Solutions. In this podcast series collaboration, Jennifer shares insights, strategies, and tactical tips for marketing your podcast.

I’ve struggled in marketing my own podcasts. The process of creating and producing the podcast lights me up. Marketing what I’ve created makes me want to jump in the bed and pull the covers over my head because I don’t know where to start.

What is the right way? Should I run ads? Where should I run ads? Do I need to be everywhere? How much is this going to cost?

I wanted to collaborate with Jennifer on this podcast series because her work is data-driven and she has learned everything by diving into the work, figuring it out, and building her strategies one brick at a time.

The first marketing myth we address in this series is the myth of marketing attribution. Jennifer made it super easy to understand:

“Giving all the credit to one marketing channel or another is like drinking beer and only saying the last beer is the one that got you drunk.”

In the next episode, Jennifer walks us through how to strategically think about SEO for podcast discoverability.

 

Connect with Jennifer Denney

https://elevatedmarketing.solutions/

https://twitter.com/elevatedmrktng

https://www.linkedin.com/in/jenniferdenney/

 

Learn More about Podcasting and Connect with Jen Edds

Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast.

https://BrassyBroadcastingCo.as.me/?appointmentType=7983305

 

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

 

The Ultimate Guide to My Favorite Podcasting Tools and Resources

http://brassybroad.com/

 

Subscribe to The Brassy Broadcast

 

Apple Podcasts (iTunes)

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

 

Google Podcasts

https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

 

Spotify

https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

 

Connect with me on Social

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

 

Podcasting Tutorials

https://www.youtube.com/jeneddsbrassy

My Awkward Brazilian Jiu-Jitsu Journal podcast series has grown up into a real podcast.

I'm co-hosting a new podcast with my coach AJ Clingerman, all about Brazilian Jiu-Jitsu. It's called Beauty and the Gi.

 

Here are the links to listen and subscribe. You can also find it in your favorite podcast apps.

 

Apple Podcasts https://podcasts.apple.com/us/podcast/beauty-and-the-gi/id1458389465?mt=2

 

Spotify https://open.spotify.com/show/3IHT3BNicukNtCVa3AAwBI

 

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9iZWF1dHlhbmR0aGVnaS5saWJzeW4uY29tL3Jzcw%3D%3D