Nina explores her experiences on the Finance and RevOps side of a number of businesses, particularly the setup and interface of ERP systems to Sales Operations. She discusses the change management, integration and customisation impacts of deploying an ERP. She discusses an example use case challenge of integrating ecommerce marketplace revenue recognition to an ERP.

Pierce discusses an approach to integrating Salesforce and NetSuite using an iPaaS (rather than a product like Breadwinner). He considers the importance of having an experienced, well resourced Operations team who are deeply interwoven into the business in order to drive value from a many-to-many iPaaS driven integration pattern and the different scenarios that might favour a point-to-point solution or an iPaaS.

Stony tells the story of why he and his co-founder setup Breadwinner as a direct result of a clear business pain point they experienced in their business lives. He discusses the value of using a point-to-point integration product to automatically respect the separation of concerns between Salesforce and accounting software or ERP platforms. And he explores the correlation between companies' growth plans and their level of focus on operational efficiency.

Curt discusses how the integration technology market is shaping up in these more challenging times. He considers where the market is at on the "S-curve" after 20 years of growth. With the pandemic condensing a decade of digital transformation into 18 months he argues that the pendulum is now swinging from "greed to fear" as CFO's take on more power to focus on "what to sell and who to sell to" without endless topline growth and fewer resources available to them. He concludes that most businesses in these times need to use integration technology as a "time factory" to achieve more with less from their key CRM and ERP technology investments.