In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler discuss what the law requires, which advertisements may be exempt, and how brands and agencies should approach compliance.
When advertisers must conspicuously disclose the use of a synthetic performerHow exemptions for expressive works, audio-only ads, and language translation may applyPractical steps brands and agencies should take, including AI audits, vendor agreements, and updated creative guidelinesTune in for a practical look at how AI-generated spokespeople are reshaping advertising transparency and compliance.