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The Builder Lead Podcast episodes
- Why Builder Marketing Is Harder Than Ever
In the inaugural episode of the BuilderLead Podcast, Mary Anglade discusses the complexities of modern marketing, particularly in the home building industry. She emphasizes that marketing is harder today due to the evolving behavior of buyers who are increasingly online and conducting extensive research before making decisions. Anglade highlights the importance of adapting marketing strategies to meet these changes, including the necessity of a strong online presence and continuous engagement with potential clients. The episode sets the stage for future discussions on marketing fundamentals and strategies to build a successful marketing foundation.
10 min
About The Builder Lead Podcast
From the publisher's feed
The Builder Lead Podcast is for builders who want to grow smarter — not just louder.
Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world…
business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets.
You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business.
In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business success. You'll hear proven ideas, lessons learned, and forward-thinking strategies to help builder businesses grow more efficiently and profitably.
While modular construction is often part of the conversation, The Builder Lead Podcast is designed for builders and businesses of all types who want better leads, stronger positioning, shorter sales cycles, and a business built to scale.
If you’re looking for practical insights, informed perspectives, and smarter ways to grow your builder business, you’re in the right place!