The Coaching Queen has made her return! In today's episode we welcome back Jen to the podcast, our first instalment of what will be a weekly appearance from Jen moving forward. We discuss why many coaches are bored, unfulfilled and fed up of the businesses they're running but most importantly, how to fix it. 

In today's episode I expose some of the biggest lies in the fitness business coaching space that have stung many coaches. Leaving them feel disgruntled, hopeless, burnt-out, frustrated and many, who now find themselves in debt after not receiving what they paid for. I've included basic principles to always standby in your pursuit of business growth and throughout the entire podcast, re-directed you to what you should be focusing on instead of these lies that have been pedalled.  

In today's episode I discuss the need for long term thinking in your business. The impact that focusing on month to month has on your ability to grow, scale and most importantly, think. I offer direct and straight talking perspectives and I also share a never before insight into what my goals are in business right now. 

In today's episode we discuss your USP. Your Unique Selling Point is something that should be a differentiating factor and speaks to the subconscious question in the mind your audience "Why Should I Work With YOU?" this episode is very practical and will give you key steps to identifying your USP so that you can showcase why you're different and why people should invest in you over other coaches.

In today's episode I discuss the relevant topic of improving marketing to speak to people at each stage of the awareness process so that you know how to take people from not being aware of their real problems, to buying from you. I tie this in to how the brain functions, this is all science based and if utilised correctly, will help you develop more trust with more of your audience by delivering a message they actually need at each stage rather than hitting and hopin

In today's episode I touch on the subject and importance of positioning yourself in your local areas as the go-to coach. How to really stand out from other coaches by going the extra mile and putting yourself in different rooms to create opportunities that catapults your status in your areas as an authority figure.

The fitness industry sunk-cost fallacy is keeping many coaches and equally their clients stuck. It's a problem I've seen first hand impact the business of so many fitness entrepreneurs. In this episode, I reveal why you should be demanding more from the investments you're making. 

Just like your clients, you could have access to all of the best information in the world. You could be told exactly what to do to build the business of your dreams but why doesn't it come to fruition? In today's episode, you'll learn about the real, unhidden challenges that stop you from building your business and why you've been lied to and let down by others praying on your vulnerabilities. 

Predictability in business performance is incredibly important. As is profit. Most fitness coaches don't know how to create predictability in their business through marketing periods/launches and get stuck doing the same thing over and over without the results they want to show for it. In today's episode, we make sense of how to build predictability in your business through acquiring new clients and the fluctuations to expect in profit throughout.

In this episode I talk you through the process of building more trust with your audience. Coaches forget about the nurture process and how they position themselves on social media to bring more clients through the door. Always selling in public leads to your prospects being burnt out. Instead you want to go through very thoughtful and thorough processes of aligning all forms of content targeted towards a particular launch. When you do that, you generate more targeted leads, so you know who is actually interested in your work and can re-target them with more of your best stuff, alongside follow up processes. The more targeted leads you generate during each "pull" the more clients you sell to in a push. Those targeted leads build up over time to a point that you don't even need to sell in public and can use your platform to continue to attract prospects that you sell to in private.