In this episode of The Burnout Proof Podcast, I sit down with mental performance coach Karina Baldwin, who took her experience as a Division 1 athlete and transformed it into a powerful framework for coaching female entrepreneurs. We dive deep into the connections between athletes and entrepreneurs, breaking down how imposter syndrome sneaks in, why confidence is essential, and how you can train your mind like an elite performer.
From self-reflection techniques to her “confidence buckets” model, Karina shares no-BS strategies to help you build resilience, overcome mental blocks, and get clear on your identity beyond just being a business owner. This episode is packed with actionable insights and tough-love advice for entrepreneurs ready to upgrade their mental game and sustain their energy for the long haul.
Tune in if you’re ready to:
Show up for your business with true “expert energy”
Build confidence from real, tangible wins
Transform your mindset to handle the pressures of entrepreneurship—just like an athletePlus, we’re dropping something massive for Black Friday—be sure to join my list for exclusive deals, mindset tools, and systems to kickstart your 2024. Trust me, you do not want to miss this.
Get on Ellyn’s Black Friday list: coachellyn.com/list
Follow Karina on Instagram: @TrueAdventureCo
Learn more about Karina’s programs: True Adventure Collective
Imposter syndrome is self-imposed: You have the power to step out of it and into expert energy.
Confidence comes from four sources: Tap into personal experience, vicarious experience, body state, and persuasion.
Reflection drives results: Repeat your successes by getting clear on what actually worked.
Athletes and entrepreneurs share similar pressures: Build resilience like an elite performer to handle the expectations.
Identity matters: Balance your sense of self beyond just “CEO” for sustained fulfillment.
Proof journal magic: Keep a record of wins to remind yourself what you’re capable of.
Self-reflection combats dark thoughts: Facing fears head-on builds resilience.
Business success shouldn’t feel like a weight: Set up systems that support you, not drain you.
“Calm the fuck down!”
“If you can do it once, you can do it again.”
“Your business is like a partner.”
00:00 Introduction to Mental Performance Coaching
02:59 Karina's Journey from Athlete to Coach
05:53 The Parallels Between Athletes and Entrepreneurs
08:57 Understanding Imposter Syndrome
12:02 The Importance of Confidence Buckets
14:57 Strategies for Repeating Success
17:50 Building a Supportive Business Identity
20:55 Conclusion and Resources