The Business ATvantage

Do you have an idea that would help make your job easier or would benefit the athletic training community? Listen to Episode 16 as we kick off a 4 episode series on creating a business plan with a discussion on developing your idea. Music by Mr. Logistix (@buuk_werm).

In our 15th episode, we look at a "Case Study" in which we speak to athletic trainer Robert Kirkland and discuss his unique experience working with the parkour and tempest free running community! Music by Mr. Logistix (@buuk_werm).

Last episode we looked at cultivating your own brand. In Episode 14 we're discussing how to promote that brand and utilize marketing to enhance your identity and your relationships. Music by Mr. Logistix (@buuk_werm).

How does branding affect you personally and professionally? How can you use it to help advance the profession? In Episode 13 we answer these questions and look at NATA's  branding efforts. Music by Mr. Logistix (@buuk_werm).

Taxes: we don't really like them, but we all have to pay them. Episode 12 we try to make them a little easier to comprehend and hopefully you'll owe a little less in the end. Music by Mr. Logistix (@buuk_werm).

The first episode in March focuses on National Athletic Training Month. Why does it exist? What can each of us do? Why should we do it? Also, a look at two popular campaigns outside of athletic training. Music by Mr. Logistix (@buuk_werm).

For our 10th episode we look at a "Case Study" in which we speak to The Biggest Loser and Universal Studios athletic trainer Kelly Hudson about her unique experience within the performing arts. Music by Mr. Logistix (@buuk_werm).

Why do you work? Is your work your passion? Is your work fulfilling? This episode revolves around the question Why Do We Work? Inspired by a TED Talk, we look at the history of work and discuss how that relates to the world of Athletic Training. Music by Mr. Logistix (@buuk_werm).

This episode we take a look at both sides of hiring and firing. What to look for or ask when going through the hiring process. How being fired can be used as an opportunity for feedback. Plus a few tips to make important career decisions. Music by Mr. Logistix (@buuk_werm).

From emails, to phone calls, to social media and attire, this episode we look at professional etiquette and how it applies to Athletic Training. There are many perspectives on the topic, we analyze whether we can come to a foundational agreement amongst ATs. Music by Mr. Logistix (@buuk_werm).