Want or need lessons on how to build your small business? Say hello to Larry Janesky, www.larryjanesky.com, on the Business Builders Show with Marty Wolff on www.c-suiteradio.com

Larry built his first house when he was 19 years old - fascinating story after that! Larry's believes "that in order for business owners to grow their business, they must grow personally"

Websites to learn more: www.larryjanesky.com , Larry's blog: www.thinkdaily.com, his company: www.contractornation.com, and his training company, www.thesoe.com

Larry's book  The Highest Calling is available on Amazon.

Want to learn more about your host, Marty Wolff? www.martywolffbusinesssolutions.com  and  www.contractorsuccession.com

Call or text me with your comments or questions at 570 815 1626

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Peter Fader and Sarah Toms have written an incredibly insightful book - The Customer Centricity Playbook: Implement a Winning Strategy Driven By Customer Lifetime Value. 

Peter Fader is a Professor of Marketing at The Wharton School, he co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently Peter founded Theta Equity Partners. Sarah E. Toms is executive director and co-founder of Wharton Interactive where she has built award-winning edtech teams that develop highly engaging games and simulations, which are played by tens of thousands of students globally.

What IS "Customer Centricity"? Define what you mean by :"Customer Goodness". You telling me demographics are no longer relevant? Should CRM and CLV (Customer Lifetime Value) be working together? Does CLV really impact valuation of a company?   

If you love this interview and Peter and Sarah's book, and want to join in the movement (I did!), go to www.customercentricitymanifesto.org. You can find Peter Fader and Sarah Toms on Linkedin and find Peter on Twitter @faderp

The Business Builders Show with Marty Wolff and guest host J. Kelly Hoey is distributed by www.c-suiteradio.com. Learn more about your hosts at www.martywolffbusinesssolutions.com and www.jkellyhoey.co

Call or text me at 570 815 1626 with your comments and questions.

Marty Wolff

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Dr. Tracy Wilen is a researcher and speaker on the impact of technology on society, work, and careers. She has held leadership positions at Apple, HP, and Cisco Systems. Dr. Wilen joins us to discuss 21st Century Career Management in a Disrupted World. What's causing career confusion? What can employers do to reduce career confusion? What will be the jobs in the future? How do folks of all ages prepare for these transitions and transformations? Discussion based on Dr. Wiley's book Career Confusion: 21st Century Career Management in a Disrupted World.

Thanks for joining us on the Business Builders Show with Marty Wolff and Guest Host J.Kelly Hoey. Our show is distributed by www.c-suiteradio.com. 

Learn more about Dr. Wilen at www.traceywilen.com. Follow her on Twitter @traceywilen, on Instagram: Tracy Wilen, and Facebook: Dr. Tracy Wilen.

To learn more about your hosts, go to www.martywolffbusinesssolutions.com and www.jkellyhoey.co

Call or text me at 570 815 1626 with your comments and questions.

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Forget quick, forgettable (and expensive) Facebook campaigns! In this episode of the Business Builders Show we’re talking digital strategies for connecting with your best customer with Carlos Pacheco, partner and CMO at Truly, a digital strategy and insights firm. Along with explaining the difference between digital tactics and strategy, Carlos shares his surprising career in marketing (from basic excel spreadsheet knowledge to his content-focused digital marketing expertise) and why real time metrics are a blessing and a curse. You’ll want to take notes during our interview with Carlos, as he shares how he used very basic digital marketing tactics to deliver groundbreaking results on video platform, YouTube.

Learn more about Truly: https://trulyinc.com/

Find Carlos on Twitter: https://twitter.com/carlospache_co

Contact Carlos at Truly: https://trulyinc.com/contact 

Learn more about Marty Wolff, creator of the Business Builders Show at martywolffbusinesssolutions.com. And learn more about Business Builders Show Guest J. Kelly Hoey at jkellyhoey.co. Find all our shows and many other great shows at c-suiteradio.com

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Five years into the Business Builders Show and the mic finally gets flipped on host, Marty Wolff when guest host J. Kelly Hoey takes the reins to quiz Marty on the best business books for listeners of this podcast. Marty is a voracious reader and the Business Builders Show has gained a reputation for culling the business book aisle to make recommendations on what busy business owners and entrepreneurs should be reading. Learn why Marty thinks “Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business” by Scott McKain is the ONE book every business owner should read (plus his five must reads and the one book he’s seeking). And no, Marty can’t resist asking a few questions of his guest host, who also shares what’s on her reading list as well as why Stephen King’s “On Writing” is a must read for entrepreneurs. 

SUGGESTION: This podcast needs to be listened to with a notebook ready. Certainly listen in your car or while your working ouit, etc.,however we suggest you sit down, listen carefully and then invest in your future by buying some of these books

Learn more about creator of the Business Buildrs Show at martywolffbusinesssolutions.com. Learn more about our guest host J. Kelly Hoey at jkellyhoey.co. Business Builders Show is distributed by c-suiteradio.com. Get all our shows and many others at c-suiteradio.com

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Kate O’Neill is the author of Tech Humanist, and in our increasingly tech-driven world, Kate is helping businesses make better human experiences at scale. In this conversation, Kate shares why she believes meaningful questions are far more important than sensible answers, discusses the importance of business purpose (and why Disney’s “create magical experiences” is a clear, instructive statement of operational purpose) and reminds us all that data is not objective. We also dig into Kate’s professional journey from a BA in German and Masters in linguistics to being one of the first 100 employees at Netflix (she also built the first intranet at Toshiba in San Jose, CA). The theme underlying this thought-provoking conversation around the speed and direction of technological change is entirely human, as Kate notes “human experiences and human data are really propelling innovation forward”.

Website: www.koinsights.com

Twitter: @kateo 

Learn more about your show hosts at:  www.jkellyhoey.co and  www.martywolffbusinesssolutions.com

Thanks for listening. Call or text me with your comments or questions at 570 815 1626

Marty Wolff, Founder of the Business Builders Show

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Joyce Shulman is a self-proclaimed idea junkie: she had several businesses before launching Macaroni Kid, the largest source of family events and activities, 11 years ago (the Macaroni Kid publishing network includes 550 local publications and reaches over 3,000,000 moms across the nation each month). In this episode of the Business Builder Show, Joyce shares how she fuels her creativity, along with her three-part test for pursuing an idea and why having Veto Power over ideas is essential to successful business partnerships. We also explore with Joyce the challenges of scaling hyper-local businesses and grassroots efforts needed to build a mailing list. Finally, Joyce dives into the story and mission behind her latest venture, 99 Walks.

Website: https://national.macaronikid.com/

Website: www.99Walks.fit

Learn more about your Business Builders Show hosts at www.martywolffbusinesssolutions.com and www.jkellyhoey.co

Thanks for listening. Call or text me at 570 815 1626 with your comments or questions.

Marty Wolff, Founder of the Business Builders Show

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The path unfolds when you begin, is just one of the pearls dropped by Business Builder Show guest Maxie McCoy. Maxie is the author of the book: You’re Not Lost: An Inspired Action Plan For Finding Your Own Way (2018/Tarcher Perigee). In our conversation Maxie shares her wild non-linear career path from sports broadcasting to women’s leadership, reveals why she thinks “follow your passion” can be B.S. advice when it comes to your career and discusses the absurdity of our ongoing obsession with “X under X age” accomplishment lists. We also find time to dive into end of month reflections plus why she’s a fan of micro-actions and side-hustles.

Website: www.maxiemccoy.com

Twitter: @maxiemccoy

Instagram: maxiemccoy 

Learn more about your hosts at www.martywolffbusinesssolutions.com and www.jkellyhoey.co

Thanks for listening. Call or text me with comments or questions at 570 815 1626.

Marty Wolff, Founder of the Business Builders Show

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When Jean Case, Chairman of the National Geographic Society and cofounder of the Case Foundation, set out to investigate the core qualities of great changemakers, past and present, she found five surprising traits they had in common. Jean goes into these traits in her terrific book Be Fear-Less: 5 Principles for a Life of Breakthroughs and Purpose. In this Business Builders Show with Marty Wolff and J.Kelly Hoey as hosts, we touch on several unique ideas that can help us as business owners and business leaders. This book as a "playbook" is special reading.

Listen for: Why Jane Goodall wrote the forward to the book, Kelly Hoey asks Jean why she believes the National Geographic Society is a "start up", mindset change for seeing errors or failures as research and development, the importance of building unlikely partnerships, what is "The Rise of the Rest:", and what Jean Case wants to see as a result of her work two years from today.

Learn more at www.readbefearless.com and www.casefoundation.org. Follow Jean Case and comment on Twitter @jeancase.

Learn more about the Business Builders Show hosts at www.martywolffbusinesssolutions.com and www.jkellyhoey.co

Thanks for listening. Call or text me at 570 815 1626 with your comments and questions.

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Beth Hendler-Grunt, is the founder of Next Great Step. The sole focus of Next Great Step is to guide college students and recent grads to help them to achieve career success. We are pleased to have Beth as our guest on the Business Builders Show with Marty Wolff and Guest Host, J.Kelly Hoey, on www.c-suiteradio.com

You can learn more at www.nextgreatstep.com. Look for a free video course, "Linkedin for College Students" on the website. 

Parents and others involved in helping young people move into their career will enjoy this interview.

You can access all our Business Builders Shows on www.c-suiteradio.com.

You can learn more about me at www.martywolffbusinesssolutions.com and learn more about my guest host, J.Kelly Hoey at www.jkellyhoey.co

Call or text me with any questions or comments at 570 815 1626.

Thanks for listening!

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