Mr. Charles Lanktree serves as the CEO and President at Eggland's Best, Inc. I wanted to know how Eggland's Best became the brand it is today. And, I also wanted to learn from him how we can apply the lessons he learned to our small and midsize businesses.

You can reach Charlie at egglandsbest.com

You can learn more about me, your Business Builders Show host at martywolffbusinesssolutions.com. Call or text me with your comments or questions at 570 815 1626

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"This brand-strategy-as-North Star was my most essential tool for growing a thriving business." More on thoughts like this and many other insights from my interview with Lindsay Pedersen, author of  Forging an Iron Clad Brand: A Leaders's Guide.  First question I asked was "Why is this a LEADERS guide?"

Lindsay is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. Lindsay Pedersen developed the Ironclad Method, while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile and several start-ups. 

I learned so much from this interview. I also read the book and I have it all marked up with things highlighted and notes in the margins.

Learn more about Lindsay's work at ironcladbrandstrategy.com. You can also find her on Twitter and Linkedin.

I have already invited Lindsay back for another interview. Is there something you want us to cover in the next interview?

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Is there a direct link between a company's culture and its performance? Our Business Builders Show guest John Waid KNOWS there is and he gives us several examples as evidence. We also talked about john's book Reinventing Ralph: A Little Story for Salespeople About Culture-Driven Selling and WHY John feels it is important to bring humanity back to companies.

John Waid is the founder and CEO of C3-Corporate Culture Consulting. He has worked in sales and marketing at Pfizer, PepsiCo, and Nestle. Learn more about John and his company at corporatecultureconsulting.com. You can also find John Waid on Linkedin.

To learn more about the creator and host of the Business Builders Show go to martywolffbusinesssolutions.com

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So HOW can we nurture the CRAZY IDEAS that win wars, cure diseases, and transform industries? Few people know that Steve Jobs tried to shoot down the Macintosh and that Disney passed on the first 3D animation in film. Why do good people, despite the best intentions, routinely kill great ideas?

Our Business Builders Show guest, Safi Bahcall, author of Loonshots:How to Nurture the Crazy Ideas that Win Wars, Cure Diseases, and Transform Industries, is a second-generation physicist and a biotech entrepreneur. He co-founded a biotechnology company developing new drugs for cancer, led this company's IPO and served as its CEO for 13 years. Safi received his BA summa cum laude from Harvard and his PhD from Stanford.

You will LOVE this fascinating interview and the book is a must read for ALL businesspeople. Learn more at loonshots.com and follow Safi on Twitter @safibahcall.

Learn more about your host Marty Wolff at martywolffbusinesssolutions.com.

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Award-winning, New York Times bestselling author and former editor-in-chief of Cosmopolitan magazine, Kate White is back as a guest on the Business Builder Show to talk about her new thriller/who-dunnit (Such A Perfect Wife). Kate talks about what it takes to market a new book (as no, an author’s job is more than delivering a manuscript on time). Kate reveals where she gets her creepy ideas from and how, writing 15 minutes a day got her started on her first novel (a great productivity hack if you’re a procrastinator). Kate, host Marty Wolff and guest host Kelly Hoey, riff on career reinvention and lessons from their career moves that you can apply to your own situation (whether you’re being pushed out or exploring option or your industry is under threat). Finally, Kate tells “what’s next” for her – and we’ll leave you in suspense until you listen to Kate’s interview – as “what’s next” next is not what you think.

Listen to Kate’s first Business Builders Show interview on iTunes: https://apple.co/2YqgDaE

Find out more about Kate plus ways to connect with her, here: https://www.katewhite.com/

Learn more about Business Builders Show guest host, J. Kelly Hoey at jkellyhoey.co and show creator and host Marty Wolff at martywolffbusinesssolutions.com

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Sandy Rogers, our Business Builders Show guest and his co-authors, Leena Rinne and Shawn Moon, have identified the key differentiators that set loyalty-leading organizations apart from their lesser-performing counterparts.Get started on your loyalty journey with this interesting and relevant interview with Sandy Rogers.

Learn more about the book and the authors at franklincovey.com

Thank you for listening to the Business Builders Show with Marty Wolff. Learn more about me at martywolffbusinesssolutions.com. Learn more about my guest host J. Kelly Hoey at jkellyhoey.co. Call or text me at 570 815 1626 with your comments and questions. Thanks for listening!

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In SUPERHUMAN INNOVATION: Transforming Businesses with Artificial Intelligence, technology visionary Chris Duffey, Head of AI Innovation and Strategy at Adobe, cuts through the hype to show how AI can be harnessed to deliver powerful change, helping companies and entrepreneurs innovate and gain competitive advantage.

Learn how Chis actually used AI to write this book. I found it FASCINATING.

Find Chris Duffey on Twitter and Instagram.

To learn more about your host Marty Wolff, go to martywolffbusinesssolutions.com and show guest host J. Kelly Hoey, go to jkellyhoey.co

Call or text me with your comments and questions at 570 815 1626. Thanks for listening.

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The Surprising Science of Meetings: How You Can Lead Your Team to Peak Performance by Steven G. Rogelberg, Ph.D has been recognized by The Washington Post : " One of the ten Leadership books to watch in 2019. And the Business Insider : "One of the top business books everybody should read in 2019".

I found new ideas about agendas and something called "brainwriting" especially interesting. FOR ANYONE LEADING ANY KIND OF MEETINGS! Stop wasting time and effort - listen to this interview, buy the book and start saving and making your company time and money.

Learn more at stevenrogelberg.com and folow the author on Twitter @stevenrogelberg.

To learn more about your host Marty Wolff and Business Builders Show guest host J. Kelly Hoey, go to martywolffbusinesssolutions.com and jkellyhoey.co. You can also follow us on all social media platforms.

Call or text me your comments or questions at 570 815 1626. Thanks for listening.

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John David Mann rose to international prominence with his award-winning parable The Go-Giver (coauthored with Bob Burg), which has sold nearly a million copies in two dozen languages, has been hailed as "one of the most important parables about business - and life - of our time" by Adam Grant (Give and Take) and praised by the likes of Arianna Huffington, Seth Godin, and Glenn Beck. The Latte Factor, co-authored with David Bach, one of the most trusted financial experts and bestselling authors of our time, is John David Mann's 30th book. 

I ask John how he connected with David Bach to write this book, how much of the book is John David Mann and how much is David Bach, and I wanted to understand, "You are richer than you think".

Learn more about John David Mann at johndavidmann.com. Learn more about the book at thelattefactor.com. Learn more about David Bach at davidbach.com

You can find me, your host Marty Wolff at martywolffbusinesssolutions.com and contractorsuccession.com. The Business Builders Show is honored to have J. Kelly Hoey as a guest host and you can learn more about her at jkellyhoey.co. 

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At the peak of her dream career, Jennifer Iannolo was chasing after truffle dogs in Italy as a digital pioneer and co-creator of the first food podcast network – then 25 years into her entrepreneurial adventures, boom, she has to completely reinvent her work and life because suddenly, her body was intolerant of major food groups (like bread, cheese, garlic and wine). Today, Jennifer is the founder and CEO of IMPERIA, an innovation incubator focused on women creating social impact projects around the globe. In this Business Builders Show interview, Jennifer shares the “what would mom do” philosophy that snapped her out of her funk, the questions she asked herself that led to creating IMPERIA as well as her Self-Directed Empowerment methodology. Jennifer recently published “No One Is Coming: An Empowerment Manifesto” (a precursor to a book due out in 2020) – and she shares with us why should couldn’t wait to two years get her ideas out in the world (perhaps an idea for listeners of this show who are aspiring authors). You’ll think about empowerment differently, shift the lens on your own situation and so much more after this conversation with serial entrepreneur, Jennifer Iannolo.

Find out more about Jennifer Iannolo here:  https://jenniferiannolo.com/ 

Find “No One Is Coming: An Empowerment Manifesto” on Amazon: https://amzn.to/2GOkIOD

Learn about Imperia: https://imperia.global/

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