The Business Marketing Show with Ed Keay Smith and Brendan Tully

By Ed Keay Smith & Brendan TullyBusiness Technology

The Business Marketing Show with Ed Keay Smith and Brendan Tully episodes

October 02, 2014Episode 12 – Content, Blogging & Content Marketing Strategy
This week we talk about content and content marketing. A strategy that is generally under-done by most small businesses.
Content is at the core of your website. If you’re unhappy with how your website is performing, this is a show to listen to.
Listen to this week’s show and learn:
how by simply adding a page of content to your site you can rank higher
the answer to the question “how often should I be updating my website”
Highlights, Notes and Action Items from this episode:
You need a page of content for every keyword you want to rank for
Thin content will hurt you, aim for 1000+ words of content on important pages
Key content types:
monthly newsletter
blog articles -> here’s a perfect example of a content strategy in play, a blog article on coffee cup photography: http://www.perthproductphotography.com.au/coffee-cup-product-photography-sip-imports
pillar content or core website content, for example you services page
photography and video, unless you’re going to hit a minimum acceptable standard this is better done by professionals. Here’s some examples of online business videos: http://www.photographyproject.com.au/portfolio/video-production-perth/
Sales and marketing automation tools like Infusionsoft are the next step up from email marketing
Taking the first step of your sales process online is an excellent way to super charge your website
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
The post Episode 12 – Content, Blogging & Content Marketing Strategy appeared first on The Business Marketing Show.
27 min
September 25, 2014Episode 11 – Mobile Websites
This week we talk about mobile websites, something we’re getting asked about a lot more often these days.
The percentage of visitors coming to your website via a smartphone is only going to increase so a mobile specific version of your website is an important consideration to keep in mind when thinking about your overall marketing plan.
Listen to this week’s show and learn:
some of the basics around mobile websites and responsive design
some starting point action items if you’re thinking about mobile websites for your business
Highlights, Notes and Action Items from this episode:
Responsive design = the website resizes automatically to match the size of the device, here’s two responsive website examples:
Screenshot of PaulsSigns.com.au – a Perth based company that Brendan’s team recently upgraded to a responsive design
Screenshot of Brendan’s website, TheSearchEngineShop.com
Adaptive design or dedicated mobile site = there is a completely separate version of the website that triggers automatically depending on the device type used to view the website
Screenshot of Feet First Podiatry, a Perth Podiatrist – myfeetfirst.com.au
Screenshot of a Perth plumbing company website
Customer intent is important to keep in mind when deciding which is right for you. Adaptive gives you more control over the user experience so if the visitor intent differs greatly on a mobile device an adaptive website is likely better
Make sure at a minimum that your website actually loads properly on Smartphone and Tablet devices. Older websites built completely from Adobe Flash will not work. Often moving elements or website banners are built in Flash and these elements need to be upgraded to a file format that mobile devices support
Does your website pass Ed’s “one finger test”? Can you use the website on a mobile device just by using one finger?
Review your mobile device stats in Google Analytics – if a significant portion of your visitors are on mobile devices its worth bumping the action item up in your priorities list!
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
The post Episode 11 – Mobile Websites appeared first on The Business Marketing Show.
17 min
September 08, 2014Episode 10 – Backups
This week’s topic isn’t a glamorous one but that doesn’t make it any less important: Backups
One business Brendan worked with recently received this email from Crazydomains who’d just loss half of their staff email accounts. Listen to this episode and find out how to protect your business and avoid this scenario.
From Crazydomains to a Sydney business:
“It’s never easy to say sorry, or to break bad news, but it’s our policy to always be upfront and honest with you.
Due to an unforeseen incident in a storage upgrade the data from your hosting account has unfortunately been irretrievably lost.
As a valued customer of Crazy Domains, to try and go some way towards making up for your loss we applied $100 credit to your account. This can be used for any domains, product or service and does not expire.
It is not something we officially offer, but Crazy Domains does maintain backups in case of data loss and circumstances such as these. Although data backup remains the responsibility of the customer with hosting services, our engineers have been working tirelessly and around the clock with the storage vendors to try and recover this data. However, I am sorry to say that in this instance the relevant backups were also damaged, and I regret that our engineers have not been successful in their efforts to restore the lost data.
If you have kept back up files of your own, and you would like help from our customer care specialists with these, please reply directly to this email with your contact details and availability.
Your reply will be escalated automatically, and it will be given the highest attention possible.
With sincere apologies,”

Listen to this week’s show and learn:
the tools the guys use themselves to protect their data
common data storage points you need to protect in your business
In this episode:
Backup Toolset
For backing up PCs and laptops – Ed uses Carbonite and Brendan uses Crashplan. Both are very popular and offer cloud backups and backups to an external hard drive
For backup up Wordpress websites – Backup Buddy (which can be a bit hands on) and Vaultpress (which is automated and best for DIYers)
For protecting files on your PC – Dropbox albeit not strictly a backup service. Dropbox also has an addon where they store all previously deleted files
iCloud backup for iPhones and iPads…especially important if you take a lot of photos. Turning on the Dropbox photo sync for iDevices is also a good idea
Email Backups – Brendan uses Backupify to backup his personal Gmail account (free) and company email accounts ($3/month/user) as well as client files stored on Google Apps/Google Drive
If you’re using Google Apps or Gmail, using IMAP email vs POP3 means the server keeps the master copy of your mailbox. If something happens to a device your mailbox can be easily downloaded again from the server.
Internet Backup – not mentioned on the show but a 3g dongle or knowing how to turn on 3g tethering on your smartphone which turns your phone into a wireless access point is a good idea if internet access is mission critical for your business.
Common threats you need to protect against:
Flood or rain damage which is probably a lot more common than other physical threats like fire
Theft which is probably a lot more common now with smartphones and tablets being more popular and more people using laptops
Data corruption or hardware failure, its best to assume that your PC or mobile devices will completely fail at some point
Accidental damage, how many people drop their phones these days?
Accidental deletion and intentional deletion or malicious behaviour
3 important parts of backup
setup
ongoing monitoring and maintenance as well as weekly or fortnight checkpoints
trial restores and general review of backup effectiveness quarterly

The post Episode 10 – Backups appeared first on The Business Marketing Show.
25 min
August 26, 2014Episode 9 – 8020-ing Your Online Marketing
This week Ed and Brendan talk about the 8020 principle or Pareto Principle. A natural law that dictates that 80% of your results come from 20% of your efforts or input.
So often when it comes to online marketing we see business owners try and do everything, for example Facebook, Twitter, Pinterest and LinkedIn and end up spreading themselves so thin they see no results.
If you’ve never heard of the 8020 principle before or if you’re looking for a starting point with your online marketing this is an episode to listen to.
Listen to this week’s show and learn:
5 key online marketing action steps to focus that generate huge results with relatively little effort
the basics of the 8020 principle
about Brendan’s new Ecommerce Business, ParetoEcommerce.com
In this episode:
The Pareto Principle on Wikipedia
ParetoEcommerce.com – Dramatically improve your ecommerce business for just $2/day
Google Product Listing Ads
Contact Us Page Optimisation
The 80/20 Principle: The Secret to Achieving More with Less by Richard Koch
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

The post Episode 9 – 8020-ing Your Online Marketing appeared first on The Business Marketing Show.
27 min
July 18, 2014Episode 8 – Email Marketing
This week Ed and Brendan talk about email marketing, one of the most under-hyped, under-utilised online marketing tools in small business. If you’re doing email marketing and finding its not effective or are not doing any email marketing then this is an episode to listen to.
Listen to this week’s show and learn:
an easy mental frame to make writing emails much easier
why you should be focussed on your email marketing strategy BEFORE social media
the important elements of your email marketing that are usually overlooked but make all the difference as to whether your emails will be read and whether your email marketing will be effective
In this episode:
Email Marketing Tools:
mailchimp.com – free for upto 2000 email addresses
aweber.com
infusionsoft.com
Email autoresponder example – signup for the free course at DidgeridooDojo.com to see an example
Types of email marketing:
Abandoned Cart Emails and Template – an example of email marketing that is not just a simple broadcast
Order emails
Booking confirmations and reminders
Any email in your business that is automated

Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
The post Episode 8 – Email Marketing appeared first on The Business Marketing Show.
29 min
July 18, 2014Episode 7 – Adwords Basics
This week Ed and Brendan talk about Google AdWords basics. This is a good one to listen to if you’re not familiar with AdWords or you’re thinking about using Google AdWords, Google’s paid advertising system, and not sure where to start.
Listen to this week’s show and learn:
key points to understand before getting into AdWords and why when marketing works its like putting $1 in and getting $2 back
why AdWords is not a DIY platform and why you shouldn’t be managing AdWords yourself
common mistakes and things to avoid when small businesses start using AdWords
about napkin maths and why AdWords is all about the numbers
the difference between marketing (talking to a broad audience) and sales (talking to prospects one on one) and the 3 key elements or stages of your marketing funnel
In this episode:
Ed’s business – OnlineImpact.com.au
Brendan’s business – TheSearchEngineShop.com
Adwords Workshops in Perth – AchieveMoreOnline.com.au
Paid versus Organic Search Results – this article highlights the difference
Google Display Network – the online equivalent to print advertising
The Ultimate Guide to Google AdWords by Perry Marshall – tech and how-to material aside there is some great stuff on browser and sales psychology
Bing Advertising Platform – much less demand than Google but usually much cheaper to advertise and visitors can sometimes be better quality or more likely to buy
Google AdWords website
Other Notes from the show:
Paid AdWords results versus Free search results
AdWords results on a mobile device, almost all the results above the fold are AdWords ads!
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
The post Episode 7 – Adwords Basics appeared first on The Business Marketing Show.
36 min
June 20, 2014Episode 6 – Getting Started with Ecommerce
This week Ed and Brendan talk about getting into Ecommerce.
This episode is one to listen to if you have an existing website and considering adding on a shopping cart option or if you’re looking at getting into ecommerce.
If you currently have any sort of retail business expanding out into ecommerce can be an easy way to grow your market and your business without huge additional cost.
If you have an existing store and looking to improve it, make sure you check out Brendan’s ecommerce consultancy, Pareto Ecommerce.
Listen to this week’s show and learn:
why Wordpress is a fantastic CMS for most businesses EXCEPT where ecommerce is concerned
the 4 most popular ecommerce CMS platforms and which you should avoid and which one is best for you
the hidden costs and ecommerce platform features that most people don’t think about when moving into ecommerce
In this episode:
The Pareto Ecommerce Blueprint – dramatically improve the performance of your online store for just $2/day
Wordpress – an article by Brendan on why Wordpress is the preferred CMS platform at The Search Engine Shop (Ed agrees too!)
Product Listing Ads – the one thing every ecommerce store should be doing
Taking credit cards online
Stripe (new to Australia)
Paypal and Paypal Here for taking credit cards in person
Eway
Ecommerce CMS platforms
Shopify – a great DIY platform, great for small stores
Bigcommerce – the best choice for mid level ecommerce stores doing upto mid 7 figures
Volusion – similar to Bigcommerce but weaker in features in some ways
Magento – the 1000 pound gorilla, a fantastic platform but resource hungry and not so DIY
Other Ecommerce/Online Ordering CMSes
eventbrite.com for events
littlehotelier.com for accommodation businesses
Other useful links:
Abandoned Cart Emails and Template
3 Easy Ways to Improve Sales on your Online Store
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
The post Episode 6 – Getting Started with Ecommerce appeared first on The Business Marketing Show.
32 min
May 23, 2014Episode 5 – SEO
This week Ed and Brendan talk about SEO or Search Engine Optimisation. SEO is the process of getting more and better quality traffic from the search engines.
If you’d like to rank higher in Google and get more traffic to your website.
Listen to this week’s show and learn:
why ranking high in the search engines isn’t everything
answers to common questions and misconceptions around SEO
some key quick wins you can implement yourself to rank higher and get more traffic from search engines almost immediately
why seeing your website rank number 1 on your computer doesn’t necessarily mean it ranks number 1 for everyone else
the hub and spoke concept and why you shouldn’t have all your eggs in one basked
In this episode:
CTR which stands for Click Through Rate
Above the fold – the area of your site which appears before you have to scroll
SEO vs Adwords – the difference between paid and free search results
Page titles and meta descriptions explained
Quick way to audit your website, type site:yourdomain.com into Google, eg site:businessmarketingshow.com
This will show you all the pages on your site Google has indexed and what they look like
Google Analytics – you MUST have some way to track website performance if you’re going to work on improving traffic

Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
The post Episode 5 – SEO appeared first on The Business Marketing Show.
34 min
May 09, 2014Episode 4 – Domain Names
This is Episode 4 of the Business Marketing Show with Ed Keay-Smith from Online Impact and Brendan Tully from The Search Engine Shop
This week Ed and Brendan talk about domain names, one of Ed’s favourite topics!
This episode is a good all-rounder especially if you’re building a new site or thinking about buying more domain names.
Listen to this week’s show and learn:
why buying a keyword rich domain name is a bad move unless you know what you’re doing
how to properly implement multiple domain names and the difference between primary and secondary domain names
the domain name billboard test
In this episode:
The 4 components of hosting and where domain names fit in
Domain name basics:
avoid hyphens in your domain name
buy the .com and the extension for your local country, eg .com.au
there are no quick wins – buying a domain rich keyword is no guarantee of ranking
if you’re changing your domain name get SEO advice because a wrong move could destroy your rankings permanently
Your action items:
make sure your domain name details are current
check the expiry on your domains
ensure you have logons for all your domain registrars
archive.org – see old versions of websites
dnjournal.com – Domain Names Journal
Domaintools.com – history of domains and much more
Namecheap.com – Cheap domain names!
Crazydomains.com.au –
Netregistry.com.au – now owned by Melbourne IT so probably one to avoid in the future!
Drop.com.au – buy expiring domain names
AVOID – Godaddy, MelbourneIT
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
The post Episode 4 – Domain Names appeared first on The Business Marketing Show.
42 min
April 11, 2014Episode 3 – Google Maps
This is Episode 3 of the Business Marketing Show with Ed Keay-Smith from Online Impact and Brendan Tully from The Search Engine Shop On the Business Marketing Show we talk all things online business marketing and building robust reliable all terrain businesses by properly leveraging the internet. This week Ed and Brendan talk about Google Maps…aka Google Places, Google Local, Google Plus Local or whatever Google is calling it this week! If you’re a business with retail presence or an office or location that people visit, its critical your business has a well managed Google Maps listing, as at the time of recording, a Google Plus Local page.
Listen to this week’s show and learn:
the steps to getting your business listed on Google Maps
whats new with Google Maps and Google Plus and what you need to know
In this episode:
Ed’s business – OnlineImpact.com.au
Brendan’s business – TheSearchEngineShop.com
Maps.google.com – Google Maps
With 5 or more reviews on your listing you get a ranking advantage
Getting more Google Places/Maps reviews
Steps to getting listed on Google Maps
Check to see if you’re already listed, search business name, address and phone
Goto http://google.com/local/add
Fill out all the fields
Verifying the listing
Make sure your Contact Us page mirrors the information on your Maps listing, embed the map on your Contact Us page
Remove duplicate listings
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
The post Episode 3 – Google Maps appeared first on The Business Marketing Show.
26 min

About The Business Marketing Show with Ed Keay Smith and Brendan Tully

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On the Business Marketing Show we talk all things online business marketing for building robust, reliable, all terrain businesses by properly leveraging the internet. Ed Keay-Smith from Online…

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The Business Marketing Show with Ed Keay Smith and Brendan Tully

The Business Marketing Show with Ed Keay Smith and Brendan Tully episodes

About The Business Marketing Show with Ed Keay Smith and Brendan Tully