The Business Marketing Show with Ed Keay Smith and Brendan Tully

In this episode of the Business Marketing Show I speak with the co-host of Netpreneur Summit , James Brown, to find out more about what will be covered at the event, who the speakers will be and who should attend the event.

There will be some brilliant presenters joining me on stage sharing the latest proven methods of internet marketing & sales that are getting some fantastic results. Such as Michael Devlin (UK) speaking on Marketing using Twitter, Jacob Hiller (USA) on Content Marketing: How To Build A $5 Million Dollar Online Empire or Gavin Mountford (UK) on Automation: Explode Your Brand Online & Automate Your Earnings and many more.

The event will be held at the top notch Sunroute Plaza Hotel Shinjuku Tokyo, I have stayed there in the past and it is in a fantastic location.

James Brown & Chris Blair who are putting on the event are the real deal and put on a great event last year that was loved by those who attended, many of whom will be returning this year. This is a pure quality content event and there will not be any pitching from stage by the presenters.

James & Chris are also giving away a ticket and all expenses paid trip to the event valued at US$5000 which has been kindly donated by one of the shows sponsors, ClickBank. That giveaway will be drawn in 8 days or so from the time of this post, so don’t miss out.

I look forward to seeing you there if you decide to join us. It will be a super event where great connection will be made and much business done.

The post Special Episode – James Brown – Netpreneur Summit appeared first on The Business Marketing Show.

A lot of savvy businesses are adding video into their online marketing mix but most are not getting anywhere near as much mileage as they possibly could out of it. In this episode we chat about video SEO and getting more mileage out of the video you already have. With some simple tweaks and a few extra steps often you can increase the exposure and plays your videos get by 50-100%….thats double the performance with a few simple steps.

If you’ve spent some money on video in your business, this is an episode to listen to.

The three tiers of video channels/hosting platforms:

Youtube optimisation steps:

Other optimisation steps:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E28- Video SEO & Getting More Mileage from your Video appeared first on The Business Marketing Show.

In this episode the guys talk about basic conversion rate optimisation. These are steps you can take and mostly DIY that will increase the number of enquiries, calls, sales, bookings or conversions you generate through your website without needing an increase in traffic.

Conversion rate optimisation can get really technical but in a lot of cases, small business owners are missing some basic online marketing elements on their website which is hurting their conversion rate.

This episode is a good one to listen to if you’re running a small business and getting a lot of traffic to your website but not many enquiries.

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E27 – Easy Conversion Rate Optimisation appeared first on The Business Marketing Show.

Since a lot of our BMS episodes are focussed on more traditional bricks and mortar style businesses, in this episode we talk about quick wins for ecommerce businesses.

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E26 – Ecommerce & Online Retail Marketing Quick Wins appeared first on The Business Marketing Show.

This is Episode 25 of the Business Marketing Show – in this episode we talk about using Live Chat in a strategic way which in many cases is an easy way to boost the number of sales, bookings or enquiries your site is generating and is also an great way to interact with customers to gain new insights.

More often than not, live chat can uncover major gaps or problems with your website than when fixed, can dramatically increase the number of sales, enquiries or calls your website is generating.

This episode is one to listen to if you’re considering live chat or looking for ways to expand and improve your online marketing outside the basics.

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E25 – Boost Sales, Enquires & Your Website Conversion Rate by Using Live Chat Strategically appeared first on The Business Marketing Show.

This is episode 24. In this episode we talk about CMSes or content management systems and Wordpress, the most popular CMS worldwide and our preferred CMS too.

This is an episode to listen to if you’re looking at redesigning your site, looking at being more aggressive with your online marketing or looking to move to a new type of CMS or expand the features and functionality of your website.

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E24 – Wordpress & Content Management Systems (CMSes) appeared first on The Business Marketing Show.

Consumer behaviour has changed forever but has your appropriate to marketing on the web?

In this episode the guys discuss some permanent changes in the way customers and consumers act, how that impacts your online marketing strategy and what you can do about it.

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E23 – Consumer behaviour has changed forever but has your online marketing approach? appeared first on The Business Marketing Show.

This is a short BMS Special Episode where we chat briefly about mobile websites and the recent emails Google has started sending about “mobile usability issues”. You may not be aware that Google is updating their algorithm in April 2015 and sites that are not mobile friendly will start to rank lower when searched from mobile devices.

If you’ve been getting these emails from Google and are unsure what to do, this episode is a great starting point.

In episode 11 we did a deep dive on mobile websites explaining what an adaptive and responsive website is. If you’re ready to take the next step in terms of making your website mobile compatible you should have a listen to that episode, here’s the link:

www.businessmarketingshow.com/mobile-websites/

1. Make sure your website is setup in Google Webmaster Tools so you get alerts and updates about major changes like this.

2. Run your website through the Google “Mobile Friendly Test”, here’s the link:

www.google.com/webmasters/tools/mobile-friendly

3. Check your stats on mobile visitors to your website and make a business decision as to whether you’re going to upgrade to a mobile friendly site. If a significant proportion of visitors to your site are coming from Smartphones and mobile devices it may be time to look at upgrading your site.

In episode 11 we included a screenshot of where to find stats on your mobile visitors inside Google analytics, here’s the link to that episode once again:

https://www.businessmarketingshow.com/mobile-websites/

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post Special Episode – Mobile Websites & Google Usability Emails appeared first on The Business Marketing Show.

In this episode we talk about the 5 most common mistakes we see business owners make when it comes to marketing their business and operating online. We see some variation of these mistakes come up again and again in our business workshops and in many cases a simple reframe or small shift in focus means the difference between online success and failure.

This is an episode to listen to if you’re looking to get more proactive about doing business online or looking to revamp your online marketing strategy.

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E22 – 5 Common Mistakes almost all Business Owners Make Online appeared first on The Business Marketing Show.

In this episode we talk about display advertising, Facebook Ads and the Google Display Network.

Display Ads as a marketing channel are poorly leveraged by most businesses yet are absolutely fantastic and dirt cheap especially when compared with offline advertising like newspaper, magazine and TV advertising.

If you’re doing any offline advertising right now you should be looking at online display advertising and this is an episode you should listen to.

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E21 – Facebook & Google Display Ads appeared first on The Business Marketing Show.