Episode 455 of the Sports Media Podcast with Richard Deitsch features Craig Custance, a longtime NHL writer and the author of new book, “The Franchise: The Business of Building Winnings Teams.” Custance is also the head of creative development for The Athletic. In this podcast, Custance discusses his new book, whether he sees sports leadership differently after writing a book on it; interviewing Lou Lamoriello, George McPhee, Kyle Dubas and other NHL GMs; Dubas discussing his signing of John Taveras and how that impacted his roster construction; why books that focus on leadership in sports have been successful, and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.

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