The Business of Digital Podcast

Dig into some legal topics around logo, photo and content creation as well as some agreements you likely don't use but should with awesome guest Ruth Carter.

Blogging Legally 101

Ruth is a licensed attorney in the state of Arizona but is not your lawyer. As always Mat and Dave are not lawyers. In short, we suggest you contact your own lawyer or hire one if anything we talk about scares you or sparks your interest!

For those that blog, create content of any type, post content on social networks, or really have a business - we suggest you give a listen and look at the resources.

IP Assignment - Intelectual Property Assignment is something you should look into if you are hiring writers, graphic designers or any other content creator that doesn't work for you. It is a type of contract that gives you IP over some content that was created for you. Some examples would include a blog post, photo or logo.

Using Photos and IP - if you think you can use any image you find online for your business, please think again. The same goes for using music and politicians - in recent years there have been a number of times when a party (red or blue) used music from an artist without their permission.

Ruth's Rules - Think about what you are going to post before you post it. Give yourself 24 hours to calm down before posting something while angry. Or else you may be an example of How Your Brand Can Reduce the Risk of Reputation Nightmares in the future.

Is a custom logo a trademark? It depends is, of course, the answer but likely it isn't as original as you think.

Lastly, per Ruth, she shares her two rules that anyone and everyone should follow.

Dont post something online unless you would be okay with it on the front page of the newspaper.

Always assume that anything you post online is going to be seen by the following four people - your best friend, your mom, your boss, and your worst enemy. Do you feel comfortable with all of those people reading it?

Episode 75 Mentioned Tools & Resources

How Your Brand Can Reduce the Risk of Reputation Nightmares

Being a Legal Author: When the Publisher Drops Your Book

Intellectual Property Assignment Agreement

Ever think of jumping into Live Video for Instagram or Facebook? Then check out some accounts to follow for ideas and some tips on what to do and not to do in this episode.

Episode 74 - How to do Live Video Correctly

Want to see Mat during the first few minutes of this episode? Hop over to his Instagram and watch if you want - https://www.instagram.com/stories/highlights/17965670071141663/.

"Grouchy" Greg Finn and Cypress North put out a great live video on Instagram and Mat recommend checking out PhotoPills and Richie Norton for additional examples of people doing a great job of Live Video.

So this episode isn't a technical "how to" (we will have to do one in the future) the episode does dig into some steps you should take when recording your video.

Get to the point

Good wifi and connection

Have a direction or goal

Balance the spontaneous with organization

Be informational, motivational or give people a reason to tune in

Think of how you can reuse the content

If you are scared, ease in with just a phone or something basic and then take learnings and improve

Is there anything we missed? Let us know in the comments! And if you dive into live videos do let us know and ping us on Instagram or Twitter so we can check them out.

Episode 74 Mentioned Tools & Resources

Sue the Trex (aka Sue the Dinosaur)

Richie Norton's Twitter and Richie Norton's Instagram

PhotoPills and the PhotoPills Instagram

Cyrpress North Instagram

Mental health in the digital marketing industry (startups) and real struggles that we all face.

Mental Health, Entrepreneurship and Digital Marketing

Mat leads the conversation in this episode and the guys try and offer some ideas on how to care for yourself and others that are close to you. As always, this is only a 20-minute podcast so we can only cover what we know and what works for us. Hopefully the ideas and tips we suggest during the show help you.

Neither of the guys is a doctor and we encourage all people to seek out professionals as needed.

Some of the ideas and tips we dig into include:

Meetups and Conferences - get out and talk to or see people

Build a Network - build some friends that you can reach out to that understand what you do and go through (beyond family and non industry friends)

Seek out people and get out of the house

Get professional help if needed

Create your own mastermind group or 1 on 1 meeting

Tips on things to do prior to taking a break from Social Media

Episode 73 Mentioned Resources

Pam Lund - Our brains are jerks. I’ll teach you how to deal with yours so you can be happier and more productive.

No More “Struggle Porn”

Meetups

Suicide Prevention Lifeline

How to Organize and Run a Mastermind Session for the First Time

How to Create and Run a Mastermind Group

How To Start and Run a Mastermind Group

Utah DMC (Formerlly SLCSEM)

AZIMA

SEMPDX

Wil Reynolds: The Hidden Danger of Confusing Outputs for Outcomes (Note that this isnt the exact example Dave was thinking about during the episode but it still is worth a listen)

In this "scary" SEO Horror Stories of 2018 episode Mat and Dave talk about some things that are still being done incorrectly or that are simply hurting businesses. Feel free to share your own stories in the comments!

SEO Horror Stories of 2018

This not so original idea for an episode is 100% Dave's fault - just getting that out there (and note he is the one that writes most of these summaries!). So while we know there have likely been MANY other horror stories we tried to cover as many as we could in ~20 minutes.

So if you are curious some of the horror stories we cover, here you go:

Letting domains drop - keep your domain registered and up to date!

Not trusting your in-house team or even the consultant that are the "experts"

Keeping your technical people updated with access and aware of changes.

Don't create content for the sake of it - written, visual (infographics) or any type!

Thinking short term and avoiding pain today and making a ton of work tomorrow

QA everything that goes live after a migration. Did you push the robots.txt to Prod from QA/Test/Staging?

Audit your site and QA after migrations. Did we mention doing QA?

Share Your SEO Horror Stories of 2018

Feel free to tweet us (we will retweet them) or drop your stories down below in the comments. Feel free to change your name to protect the innocent and not so innocent!

SEO Horror Stories of 2018 Mentioned Tools & Resources

Tweet/Source of Image via Mark

Migration Best Practices - SMX London 2018

The HTTP to HTTPs Migration Checklist

After you attend a conference your next day and week back in the office is usually a bit chaotic. Episode 71 digs into how to make sure that time away and those learnings get worked into your daily work flow.

Tips to Leveraging Conference Learnings After a Conference

After you attend a conference your next day and week back in the office is usually a bit chaotic. This episode digs into how to make sure you are able to process all of those learnings and get them worked into your daily workflow.

One of the basic but most important tips is from Mat:

What can I do that is going to make me money?

Hopefully, you were able to pick up at least one or two nuggets from each speaker. Take all of those nuggets back to the office and share with your business partners, the people that own or work on different on something or anyone that it can help. Mat often will text or email people right during that session when something hits him. The goal is to get things going and the improvement (i.e. ROI of the conference) happening as soon as you can.

Contest - Win a $99 Gift Card! To try a new tool you learned about at the conference.

Question - What do you want to hear more about from us?

Contest Rules: To enter just comment below with your question, ask it on our Instagram account or tweet us the question. Just let us know what you want to hear more about or even less about. You can ask up to 3 questions that will count as entries but feel free to send us all your questions, comments and suggestions, please!!

The contest starts 10/17/2018 and ends when we push the next podcast live on 10/28/2018. We will contact the winner via whatever method you reach out from or that we can on 10/29/2018!

Episode 71 Mentioned Tools & Resources

Surviving & Conquering Pubcon