The Business of Digital Podcast

This is what happens when Mat gets a "cold call" email - we get a great topic idea. Listen as the guys dig into the metrics that matter for Instagram.

What Instagram Metrics Matter Anyways?

This is what happens when Mat gets a "cold call" email - we get a great topic idea. So to the person that sent Mat the email, we thank you!

The email explains some things that Mat could do better and the guys not only discuss each item but go into some ideas on how to do the opposite. We might have been in a "mood" when we recorded.

So what metrics matter? Not to use an SEO answer but "it depends". From followers to loves to views to hashtags the guys dig into how to gauge how you are doing. If you want to know any of the following we suggest you give a listen:

How many followers should my Instagram account have?

What engagement rate should my Instagram profile have?

How many likes per Instagram post should I try and get?

How often should I post on my Instagram account?

Should I post more or less in Instagram stories?

What days should I post on Instagram?

So if any of these questions get your attention we suggest you give a listen to the podcast.

Episode 70 Mentioned Tools, Sites & Resources

Siltala Photo

Red Wedding Waterfall Photo

Wax YouTube

The official account for Porsche Cars North America

PhotoPills

MegsLV

In this episode the guys try and cover 10 common digital marketing questions that they get asked constantly. How many do they ge through? Listen and find out.

Common Digital Marketing Questions - Volume 1

This week's episode is the brainchild of Mr. Mat. It seems that in recent weeks he started to write down all of the questions he got around Digital Marketing. While we often cover just one topic a show we thought we would try and change it up a bit and cover as many popular questions as we could, as "quickly" as we could.

What social media channels should I be on?

What is Local SEO/Local Marketing?

How Often Should I Post?

How Much Content Should I be Producing?

As you can see we got through 4 (really 3 but we basically answer the 4th too). Mat had a solid 10+ questions so we likely will try and extend that list in the future and do this again but try and cover more in a single show. If you are curious to see the quick highlights for each of the question, here you go:

What social media channels should I be on? While the answer sadly is always "it depends", Mat digs into some examples and gives some guidance. Dave covers a quick way to do a competitive social audit to help you perhaps narrow the list of platforms down and create a focus. In the past, we also covered this topic directly and indirectly at What Social Network Should My Business Be On? W/ Guest Simon Heseltine and Social Media Customer Service

What is Local SEO/Local Marketing? While broad, it is anything you can do to get people to know where you are in a general geographic area. This can include getting a local listing/citations around that geo-specific area. Think of your county, town or X miles from your business - the goal is to market to them first and thus look for links and ways to target people there. Some past shows where we touch on this topic are Personal Use of Social Media vs Business Use and if you are thinking about finding local Facebook groups, we have you covered.

How Often Should I Post? The guys agree there is no magic number. Think about your business and what might make sense for you. If you are a restaurant with daily deals, perhaps you should post something daily on various social channels. If you are thinking about posting on your website - Mat stresses quality over quantity. Only post content that has value to a prospect or customer.

How Much Content Should I be Producing? Mat points out that the previous question is very similar and our answer basically covers it. For those that don't actually listen (and you should), the answer is it depends. The other answer is to go with quality over quantity.

Episode 69 Mentioned Tools & Resources

Local Marketing Directories

Join Amanda Doyle and the team as we dig into the process and lessons you can apply to your next corporate video project and obtain better success with it.

Lessons in Creating Business Marketing Videos w/ Amanda Doyle

Amanda Doyle, Growth Manager for Avalaunch Media (yes, Mat's company) joins the show to talk about some lessons learned in creating an internal video project this past year. She gives some great insights into the process from start to finish that you can use for your next visual (or written) project.

Goals and purpose. To keep your video or larger creative project.

There are many paths you can take but for this project, Amanda had a set idea but needed everyone's help for the details. When you are working on a project like this there will be battles on who to include, when to include them and how to keep the focus while not allowing too many teams/cooks to really change what the project is. Amanda suggests keeping the initial groups small, perhaps 3 or so people.

Shelflife - no matter how great the video is there will come a time when you need to refresh or replace it.

Learn from older projects and apply that and other new learnings on future projects. One of the big learnings Amanda digs into is the length of the video. She drops some stats around the spike in completion rate for the new video versus the old one.

Retro design is popular design style in 2018 for video and beyond. Keeping with the retro feel, can you recall a music video (or two) from some years ago that looked like this?

Targeting - from the beginning, you should figure out your audience market and make that the focus from the start. Amanda talks about 4 audiences they were going to target with this video.

Retarget and Re-engage People

Looked at Competitors in Specific Regions

In-Market Audience (people looking for digital marketing)

Custom Intent

Episode 68 Mentioned Tools & Resources

New Video - The Full Service Digital Agency Getting you the HIGHEST Results

Old Video - Avalaunch Media Sizzle Reel

IMPORTANCE OF MOTION GRAPHIC CREATION

TRENDS WE LOVE IN VIDEO AND WANNA KEEP

Bruno Mars - Finesse (Remix) [Feat. Cardi B] [Official Video]

Hip Hop Jingle - Funny KitKat TV Commercial

Listing this week as the guys walk through some ways to get your Pre Launch Marketing in a winning position to really have a great new product roll out or business launch.

How to do Pre-Launch Marketing

In this episode, the topic is a mix of timing and what a startup should do regarding a website before they launch. The show also gets into what companies rolling out new products should do to try and capture that initial buzz. The guys have a range of examples sprinkled throughout the episode, one such example is the GoCube Kickstarter.

GoCube Kickstarter

So if you are starting something new or rolling out a new product, give a listen and think through the timing of your own launch. The goal is to help you and your product have a successful launch and for people to be able to understand what you do or are, where they can buy from you and just get the information you need.

Lastly and the episode will cover some examples but think about lead capture or ways to capture emails/methods of contact prior to opening. Would you like to have a list of emails to leverage on opening day or would you rather wait 2 weeks or 2 months and then start emailing people? Start early on your digital marketing!

Episode 67 Mentioned Tools & Resources

Apple just accidentally leaked the names of 3 new iPhones ahead of today's announcement: The iPhone XS, XS Max, and XR

Web Analytic Basics For Every Business

I Made My Shed the Top-Rated Restaurant on TripAdvisor

A scammer behind hundreds of fake reviews on TripAdvisor receives 9-month prison sentence

What Social Network Should My Business Be On? W/ Guest Simon Heseltine

Get a preview of Dave's upcoming Pubcon Pro session but also get some ideas on tools to use and ways to use data about your content to impress your boss(es).

Data Driven Content Marketing Audit Pubcon Session Preview

This session will look at how to audit your content marketing strategy with data you have in hand. Dave's content marketing session will happen RIGHT after Mat's visual content marketing session. So if you are attending Pubcon Pro be sure to check out Mat's session right after the opening keynote and then Dave's session right after that in Salon E!

Besides Dave, there are two other awesome speakers:

Ashley Ward, Digital Marketing Strategist, SEMrush

Brian Mcdowell, Principal Digital Strategist, BloomReach, Inc

There will be a ton of tools discussed. Ahrefs, Majestic, SEMRush, Google Analytics, Buzzsumo, Google Search Console and more. Many of the tools listed in this episode and in the upcoming conference session will focus on internal audit but some can and often are used for Competitive Analysis/Competitive Content Audits.

Even if you aren't attending Pubcon or Dave's session this episode gives you some ideas on tools, reporting, data points to look at and ways to leverage data to sway decision makers. So give a listen and hopefully, we will spur some ideas to help you.

Episode 66 Mentioned Tools & Resources

Data Driven Content Marketing Audit Session

Majestic