The Business of Digital Podcast

What Social Media networks should your business be on and how to leverage them for content/PR? Simon Heseltine joins in the conversation and the "game" Dave creates to quickly brainstorm ideas for some industries.

What Social Network Should My Business Be On?

In recent weeks there have been stories about Elon Musk and pub chains such as Wetherspoons with its 900 or so locations taking themselves off of Facebook or all Social Media. So should your company do that? Should you be on all or any Social Media platforms? Simon Heseltine jumps into the conversation this week and the guys talk about how to approach the question "What Social Network Should My Business Be On?".

This episode also takes a bit of a turn and covers how to leverage Social Media to extend your PR or as content. To see what we mean give a listen!

Episode 50 Mentioned Examples

Wetherspoon pub chain shuts its social media accounts - BBC News

Spend a penny, pay a pound with Ryanair

Elon Musk has removed Tesla and SpaceX’s Facebook pages after Twitter challenge

Sandwich Shop Advertises Worst Meatball Sandwich Of Yelper’s Life

This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign

What is GDPR and Does it Matter to You? The General Data Protection Regulation is taking the internet by storm and has an upcoming deadline of May 25th. Jenny Halasz joins the guys this week and they dive into GDPR. Hopefully they save you some time researching!

What is GDPR and Does it Matter to You?

The first thing to do is talk to your lawyer.

The second thing to do is to talk your lawyer.

If you have a Digital Knowledge Manager, perhaps make them the point person to get all of this rolling by May 25th, 2018. Yes, the deadline is May 25th people!

Beyond that the team digs into what GDPR is, what it means for those in the US (Canada and really anyone outside of the EU too), and what you should look to do prior to the May 25th, 2018 deadline. Yes talking to your lawyer is one of those things. The larger the company you are the more likely this is something people have already started looking into but we suggest you start asking questions just to make sure someone is on it!

While we will discuss a fair amount there are a number of links below we encourage you to dig into as well. Good luck with GDPR everyone!

Episode 49 Mentioned Tools and Resources

FAQs about GDPR

General Data Protection Regulation (GDPR) requirements, deadlines and facts

What Is GDPR & How Does It Affect Me?

What is personally identifiable information (PII)? How to protect it under GDPR

GDPR Key Changes

EU General Data Protection Regulation (GDPR) - Official Site & Portal

The GDPR: 29 Things ALL Marketers Must Know

What is personal data? According to EU

Related Google Analytics Email

Dear Google Analytics Administrator,

Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. Today we are sharing more about important product changes that may impact your Google Analytics data, and other updates in preparation for the GDPR. This e-mail requires your attention and action even if your users are not based in the European Economic Area (EEA).

Product Updates

Today we introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Starting May 25, 2018, user and event data will be retained according to these settings; Google Analytics will automatically delete user and event data that is older than the retention period you select. Note that these settings will not affect reports based on aggregated data.

Action: Please review these data retention settings and modify as needed.

Before May 25, we will also introduce a new user deletion tool that allows you to manage the deletion of all data associated with an individual user (e.g. site visitor) from your Google Analytics and/or Analytics 360 properties. This new automated tool will work based on any of the common identifiers sent to Analytics Client ID (i.e. standard Google Analytics first party cookie), User ID (if enabled), or App Instance ID (if using Google Analytics for Firebase). Details will be available on our Developers site shortly.

As always, we remain committed to providing ways to safeguard your data. Google Analytics and Analytics 360 will continue to offer a number of other features and policies around data collection, use, and retention to assist you in safeguarding your data. For example, features for customizable cookie settings, privacy controls, data sharing settings, data deletion on account termination, and IP anonymization may prove useful as you evaluate the impact of the GDPR for your company’s unique situation and Analytics implementation.

Contract And User Consent Related Updates

Contract changes

Google has been rolling out updates to our contractual terms for many products since last August, reflecting Google’s status as either data processor or data controller under the new law (see full classification of our Ads products). The new GDPR terms will supplement your current contract with Google and will come into force on May 25, 2018.

In both Google Analytics and Analytics 360, Google operates as a processor of personal data that is handled in the service.

For Google Analytics clients based outside the EEA and all Analytics 36

Dave and Mat dig into some reasons why your business should be doing at least some blogging. They dig into some reasons why you should blog, some ideas on what to blog about and much more.

Why a Business Should Blog

The guys dig into some reasons why you and really any business should be doing at least some blogging. They dig into some reasons why, some ideas on what to blog about and much more.

Some of the stats that Dave mentioned from the infographic/article below:

Visitors – The average company that blogs receive 55% more website visitors

SEO benefit – Companies who blog receive 97% more links to their website.

Brand awareness – 70% of consumers learn about a company through articles rather than ads.

In terms of a few ways to leverage the work and what is written on a blog.

Reuse it in emails

Reuse it on various social networks (Twitter, Pinterest, Facebook, etc.)

Make it into a video

Make it into a photo/infographic

Online and Offline FAQ or Customer Support

And More!

So reasons to help you be found, ways to reuse and leverage content multiple times, answering or helping prospects and clients. There is a long list of other reasons, tips on what to blog about, and even more in the podcast episode that we didn't mention here!

Episode 48 Mentioned Tools and Resources

The Benefits of Blogging: 20+ Stats Business Owners Need to Know [Infographic]

Dave Liveblogging "back in the day"

SOCIAL MEOWDIA EXPLAINED

Listen to hear examples of what went wrong, ways to monitor your brand/employees/future hires, and what to think about for your own Social Media Policy. So if you want some ideas on how to prevent your own reputation nightmare be sure to listen this week!

Episode 47 - How Your Brand Can Reduce the Risk of Reputation Nightmares w/ Simon Heseltine

This week Simon Heseltine joins the guys to dig into the topic of reputation management and managing employees on Social Media. It seems that almost every week there is a new story about a small or large business having a reputation management issue on Twitter or Facebook so our goal is to help you avoid joining those ranks.

Listen to hear examples of what went wrong, ways to monitor your brand/employees/future hires, and what to think about for your own Social Media Policy. So if you want some ideas on how to prevent your own reputation nightmare or want some ideas on how to setup a social media policy for your company be sure to listen this week!

Episode 47 Mentioned Tools, Resources and Stories

Twitter Search for "i hate my job"

Right to be Forgotten by High Court

Starbucks and Philadelphia Arrests

Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares

Amy's Baking Company

Mat is giving a talk with Kevin Gibbons of BlueGlass at the Zenith Social Media Marketing Conference in late April. This episode is part session preview and part new material as we dug into some content marketing case studies that you won't hear at the conference from Mat.

How to Make the Best Content In the World

Mat is giving a talk with Kevin Gibbons of BlueGlass at the Zenith Social Media Marketing Conference in late April. This episode is part session preview and part new material as we dug into some content marketing case studies that you won't hear at the conference from Mat. We also go beyond those case studies and talk one off projects, scheduling, breaking an infographic apart and much more.

Content Marketing Case Study

The guys dig into what was done well and could have been done better for one example. They also give a number of ideas on how to really squeeze as much value out of whatever content (visual or otherwise) that you can. Do you use email to promote your content? We suggest you listen for some creative ideas on how to better leverage email!

Kevin Gibbons We asked Kevin to give us a quick teaser about his portion of the session and here is what he had to say: "I'm looking forward to sharing how to make your content marketing REALLY work, with a data-driven approach to achieving real world results".

The full session description:

How to Make the Best Content In the World (perfect for marketing YOUR business)

Speakers: Matt Siltala (Visual) & Kevin Gibbons (Data)

Kevin and Matt are two of the finest content marketers in the world. One marketer is more visual, and the other very data-led. You will see case studies, learn best practices and walk away from this session feeling like you have a better grip on creating content that will actually do something (leads, sales, traffic, links, community, shares, etc.). In other words - YOU WILL BE PUMPED LEAVING THIS SESSION, ready to do your own thing!!!

The image example that Mat talked about from Anthony @ Pubcon Florida here is what was handed out:

Episode 46 - How to Make the Best Content In the World Mentioned Tools & Resources

Here are some quick links and below is the infographic that Mat talked about as well (or visit Woozy Moo!).

Zenith Social Media Marketing Conference

Woozy Moo Infographic

Anthony Prichard

Why Our Girls Are Not There Yet