The Business of Digital Podcast

Twitter is sometimes ignored these days but there is still a not often used hidden gem - Twitter Chats. This week the guys dig into how they can help you and your business.

Is There Value in Twitter Chats?

Twitter often gets a bad rap these days (sometimes it deserves it and other times maybe not so much). There is however one great thing about it even some 10+ years later, people from all over the world can connect. This ability to connect at anytime allows for Twitter Chats. If you haven't ever participated in one or just followed one we recommend you do it.

To get started check out any of these hashtags: #ppcchat #semrushchat #blogchat #B2BChat

From some great reasons to join or follow, some tips on starting your own and a number of resources (see below) on how to find one relevant to you - Twitter Chats can be a great way to learn more about just about any topic. If you are stuck on a Google AdWords issue and the forums just haven't helped - check out #ppcchat. Have an SEO related question? There are multiple Twitter Chats for you. Want to up your Blogging game, there is most certainly one or more options for you.

Episode 55 Mentioned Tools

Keyhole - Hashtag Tracking

Twitter Chat Guide

Twitter Chat Schedule

5 Free Hashtag Tracking Tools to Try in 2018

40 education Twitter chats worth your time

This week Jenny Halasz again joins the show as ways to measure your time, track your time, how to value your time and finally a quiz (and tools) for you are all packed into this one episode.

What is Your Time Worth? Time is Money!

In this episode we were again happy to have Jenny join in on the discussion around managing time and getting your worth. As we winded through the episode we hopped around the topic of time management, all the ways that agencies and consultants bill, and different ways to calculate your "hourly worth". In the end some things are easy to quantify but others like the time on Social Media (see Facebook Groups & Forums) and attending conferences (What is the Long Term Value of Networking (Events)) were great topics to also try and tackle.

Dave also dug into how and why even in-house people really should look to use time tracking solutions (and if you are a consultant or an agency you have NO reason not too).

Lastly Mat brings it home with - what is most important to you? When you go and calculate your own worth remember to think about your other passions, family, friends, clients, money, bosses and anything else that may be worth spending time on.

Episode 54 Mentioned Tools & Resources

Survey/Quiz to Calculate Your Hourly Value

Paymo App

Freshbooks

Harvest

How Do You Define Going Viral? What does it mean to go viral in 2018? The answer of course is - it depends. Learn how to calculate it for your business.

How Do You Define Going Viral?

At one point there was the Digg Effect and more recently there was the Pinterest Effect. Over time the definition of "Going Viral" has changed but the guys dig into and break out how from one industry to another things are very different. There is of course a mention of Social Meowdia - which there should be!

Overall the guys really dig into some ways to think about "going viral" and how to calculate it for your business or project. Some of the things you should think about when trying to define what "viral" is for you:

Lead and sales goals - i.e. Business goals

How big your market is?

How big is your current audience?

What is the goal of the content?

How many links or domains?

What is your outreach and promotion plan?

What is your social media strategy?

What is the story you are telling?

What is your budget?

The guys briefly talked about YouTube and just the huge amount of content uploaded every day/hour/minute. It really is a crazy stat if you think about it:

300 hours of video are uploaded to YouTube every minute!

Episode 53 Mentioned Personalities and Social Channels

During the show we mentioned a few Instagram and YouTube channels that have a high bar for going "viral" based on their audience. They also set the bar high and if you are comparing your 3,000 Twitter follower account to these, you will for sure be in trouble.

iJustine - 4.8 million YouTube subscribers

PewDiePie - 63.4 million YouTube subscribers

Selena Gomez - 138 million Instagram followers

Casey Neistat - 9.6 million YouTube subscribers

The guys give a number of ways that PR can happen and how to ride the PR wave for a long time. From customer service awards to local awards and beyond - get ideas on riding the PR wave.

How to Take Advantage of a PR Wave

PR can come in many forms and the guys dig into some ways to take advantage of it in some manner. One big story and example that they dig into is "Kiss Guy" and how he got called up on stage and rocked it for Foo Fighters. He ended up getting tons of press and used it to create a YouTube channel and promote his own playing without being salesy. There are a number of things he did with his instant PR that you can learn from.

Best Place to Work or other awards you win like the Stevies you want to use it everywhere - ride that PR wave! From job listings to conversion pages use that logo and award. PR and awards can come in lots of forms. It can be "As seen on TV" or if you are voted by a local paper to be the best X. These are all PR waves that you can ride.

A great example of using awards and logos as we discussed is Verve Search. The image below was taken directly from their homepage (June 2018) and is a great example of using awards and PR long after it happens.

Later in the episode the guys touch on News Jacking again, we did an episode so if you need a refresher - go have a listen.

Note that in the video Mr. David Grohl does curse a bit, not a ton but should you decide to play this over speakers we wanted to warn you.

Episode 52 Mentioned Tools & Stories

Kiss Guy Video & STory

Yayo Sanchez FB Page

Yayo Official

Kiss Guy on Maxim

Some more Search Awards:

US Search Awards

The Drum Marketing Awards

The Landy's

The guys cover the idea of using and participating in Facebook Groups to help drive business or awareness of your business. Give a listen and hear a number of great examples on how to leverage FB Groups for your business.

Should Businesses Use Facebook Groups?

The guys cover the idea of using and participating in Facebook Groups to help drive business or awareness of your business. Note we don't recommend just going into groups and spamming them or dropping links or only promoting yourself. Be a GOOD community and group member!

Whether you want to learn about something digital marketing related, find local groups to promote your business, learn about some new industry/skill - there is likely a number of local or global Facebook Groups that you can participate and join.

So even if you aren't active personally or if your business page is a bit quiet you can still look at and participate in Facebook Groups.

Episode 51 Mentioned Tools & Resources

Facebook Groups