The Business of Digital Podcast

Daily we hear about new data breaches and hacking of websites. If you use WordPress the security and performance of your site will partially fall on you. This week we give some tips and resources on how to better secure your WordPress website.

WordPress Plugin Performance & Security

This week the guys dig into WordPress Plugin Performance and WordPress Security. From people having 30 plugins to having 3 different sliders to not using plugins and updating really old plugins and allowing malicious code to get into their site - there is a ton that can happen to your site.

So if you are worried about WordPress security or not sure what you should worry about, give a listen!

Just a few things to watch and look at for your site:

Too Many Plugins

Not Keeping WordPress Core Update

Not Keeping Plugins Updated

Not Securing Your WordPress Install

Plugins Recommended:

Redirects (htaccess or if you really have to use a plugin)

Yoast SEO

Cache (WP Super Cache or W3 Total Cache for example)

Security (Wordfence or Sucuri Security)

Episode 45 Mentioned Tools & Resources

The Man, The Myth, The Chuck Reynolds

The Man Behind Plugin Spam: Mason Soiza

Cryptocurrency Mining Scripts Now Run Even After You Close Your Browser

Cryptojacking Lets Strangers Mine Cryptocurrency With Your Browser

P3 (Plugin Performance Profiler) - Note that this plugin itself is a bit dated now as well (of course)

Two quick tools for measuring speed impact are GTMetrix or Pingdom

What is Martech and Why Martech Matters with Scott Brinker

Not sure what is Martech or if you even have a Martech Stack. A stack? What in the world is a Martech Stack or Marketing Stack? Don't fret, this episode is for you. Even if you read that and know EXACTLY what we are talking about we should have some nuggets for you this week as well.

So how do you manage the constant change in technology and digital marketing? How to approach selecting a new technology (CRM, Bid Management, Landing Page, etc.) to assist your marketing team.

And for those that don't think they are big enough to need to worry, we HIGHLY encourage you to listen because it is very likely that you use more than you think! If you don't believe us check out the Stackies link down below and see how other companies think about various technologies and how they relate to their business.

Read to Learn How to Win a Free Ticket to Martech Conference!

A bit more about the Martech conference itself:

April 23-25th, San Jose Convention Center

Programmed independently by Scott Brinker and the MarTech Advisory Council

50+ sessions of vendor agnostic, graduate-level marketing, technology and management perspective

100+ martech vendors in the Expo Hall

2 networking receptions, speed networking and lots more

So now that we have you interested in Martech and perhaps the upcoming Martech Conference, here is how you can win a free ticket.

Deadline to Enter: Thursday (4/12) at midnight PST (3am EST)

Prize: All Access Pass worth $1,895.00

Rules: One Entry per person per entry method. Max entries is two.

More Rules: Transportation, hotel and everything else will be on you! If you are chosen we will simply put you in contact with one of the organizers that is offering this deal! If you are chosen and later realize you can't make it please let us know and we will pick someone else (so someone might be able to take advantage of the ticket). There is no other prize or offer in exchange - sorry!

How to Enter & Win

First Way to Enter: Leave a comment below on this page (https://www.businessof.digital/podcast/e44/) with your toughest martech problem.

Second Way to Enter: Tweet at our account https://twitter.com/bizofdigital with the hashtag #MarTech and gives us their toughest martech problem.

How the winner will be selected: of those that leave comments or tweet at @bizofdigital with the hashtag one winner will randomly be selected.

Also if you don't win have no fear! You can use BOD15 as the discount code for 15% off an All Access pass to attend MarTech.

Episode 44 Mentioned Tools and Sites

Marketing Technology Landscape Supergraphic (2017): Martech 5000

MarTech Conference Slideshare Account

What’s better than a marketing tech stack? Your marketing org stack

Stackies from 2017

Older version of David Mihm's Local Search Data Infographic

To celebrate our first year of podcasting (plus or minus a few weeks) we thought now was a great time to look back at our first 42 episodes. Hit play and listen as the guys cover some of what they have learned to do (and not do) when it comes to podcasting.

Podcasting Best Practices & Lessons

To celebrate our first year of podcasting (plus or minus a few weeks) we thought now was a great time to look back at our first 42 episodes. Also to show that even after a year we ran into sound issues due to an unstable VOIP connection so even after a year we are still trying to overcome technical issues that popup out of nowhere.

So hit play on this episode and follow along as the guys review what has worked, not worked, and some of what they have learned from their podcasting the past year!

Some of the topics the guys dig into include:

Format - Guests vs. No Guests

Frequency and Recording

Basic Podcast Gear Setup

Online Recording Tools

Why you should podcast vs blogging (or in combination with blogging)

And much more!

Like with any format - written, video, audio or any mix of them they take time and practice. So for those that listen every week we thank you. For those that are new today or in the future we also thank you!

E43 - Podcasting Best Practices & Lessons Tools and Resources

Skype

Garage Band for Mac

Anchor.fm

Audacity

Webcology @ Webmaster Radio

UnPodcast

Podcasting Session @ Pubcon Florida 2018

This episode digs into a recent Google March 2018 Algo update as an example case to walk through what they do, how they do it, and what you should pay attention to for your business(es) as well.

How to React to Google Algo Updates

Neither Dave or Mat will admit to being "storm chasers" or "algo chasers" but they still have to pay attention to what Google does. If you are reading this we imagine you also are in the same boat as them!

So what to do? This episode digs into a recent March 2018 update as an example case to walk through what they do, how they do it, and what you should pay attention to for your business(es) as well. Get some tools, resources and ideas on how to monitor and react to any future Google algorithm updates.

Episode 42 Mentioned Tools & Resources

This episode has a ton of links and we honestly could have added many MANY more. Below you will find quick links to Google Webmaster/Search Console and Bing Webmaster - if you don't have these set up do it NOW! Then there are some tools that monitor rankings to see if big updates are brewing. Finally some articles covering the recent March 2018 Google Update are also included.

Google Search Console

Bing Webmaster

Google’s Broad Core Algorithm Update Examined by Roger Montti

Google confirms core search ranking algorithm update by Barry Schwartz

Google SearchLiaison's Tweet

Google Algorithm Update List

Rank Risk Index

SEMRush Sensor

MoxCast

If we missed a resource or tool, please let us know. Tweet @bizofdigital or hit up Dave/Mat personally.

Sometimes content marketing can come in the form of products and non traditional ways. Listen as the guys cover some product link bait examples from Adidas, O'Reilly Auto Center, Nadia Cakes and more.

Link Bait Product Marketing

Not all content marketing or digital projects are you expect. In this episode the guys dig into some online and offline ways to leverage ideas and "fake" products to help reach your goals. There are tons of examples of companies doing this every month but for this episode the guys cover some by Adidas, O'Reilly Auto Center, KFC, and Nadia Cakes.

So get ready to get your creative juices flowing and give a listen and then check out the examples below.

Australia Tourism Ad/Trailer/Movie

Episode 41 Mentioned Resources

Adidas Munchen

Flux Capacitor

Nadia Cakes

KFC Chicken Shortage Oops