The Business of Digital Podcast

Visual Content Trends for 2018

As we really get into 2018 we wanted to talk about Visual Content trends popular in 2017 and what to expect in 2018. Mat is the man for this topic as talks almost monthly somewhere in the world on the topic and Avalaunch produces a ton of visual content for clients. So what are they seeing from clients? What is working? What is popular or going to be popular?

While the guys cover more than this, here is what you can expect to hear about in this episode:

Infographics and the evolution (you need to think of reuse)

360 video and anything to leverage video like VR

Live streaming and Youtube video along with Instagram & Snapchat

Think of cool photography like drones!

Episode 35 Resources & Tools

Want to see a bigger version of the cat infographic? Of course you do! Check out Matt's other presentations as well or check back to look for ones from 2018.

Matt's Slideshare

Social Meowdia Explained

Deshutes Brewery VR Project

This episode digs into things a busy in-house digital marketing person or a small business owner can focus on right now to improve SEO. So give a listen and get 5 quick SEO tips to get things going!

Things to do for SEO First in 2018

There are always things that can be done on and off a site to improve SEO but to get the new year started (2018) we wanted to give you a few important things to focus on. Honestly these items are likely things that any person in SEO has likely been suggesting for the past few years but that is all the more reason for you to make sure you are doing these things.

Mat's Bonus Item: Be the solution. Answer questions that people ask with some type of content. Make the goal of your site and marketing to solve a problem for someone.

Set Weely Meeting Reminder(s) for Google Search Console (GSC) and Google Analytics (GA) - Ask a question about a page, a service/product, or a goal and see if you can understand and find some insights. Do you ever look at the things people search for on your site? Set 1-2 meetings (to reserve the time) a week and try and make sure at least one of them happens.

Google Search Console (GSC) and Google Analytics (GA) - Leverage GSC and GA and review all your product/service pages - do they rank? Do they convert to leads and sales? Think of some tests or ways to improve contnent or Title/Metas - so often people never touch these pages. This is similar to #1 but listen to the show and get some details!

Citations & Reviews aka Google Yourself - Look and review Local Citations but also dig into all the sites where you have reviews. Do you know all of them? Do you respond? Do you not have any? In the episode we give some additional ideas for this item.

HTTPS and Mobile - I dont agree with HTTPS for every site but if you collect data or anything you really should have been HTTPS some time ago anyways.

Episode 34 Mentioned Tools & Resources

Here are some of the resources, links, and the recent Avalaunch Media blog post that we talked about in this episode. If we missed any just let us know!

The Ingredients of a Successful SEO Campaign

Yext Citation Scan

Moz Local Scan

HTTP to HTTPs Migration Checklist

Setting Business Goals for a New Year

The TL/DL version of what we talked about is this:

What is Your Elevator Pitch?

What is Your Mission Statement?

Who Gets Involed with Setting Goals?

Who is in and When do You have Strategy Sessions?

For those still reading - awesome! The list of items is the main points we covered from the angle of a 40 person business, a small 2-5 person business and someone doing their solo thing. While it isnt the most fun thing to do (so says Dave) but it is important to the longevity of the business and to help those not making decisions at the top to understand where the company is going or what they should really focus on in a given day/week/month/quarter/year.

Episode 33 Mentioned Task Management Tools & CRMs

This week we had a ton of apps and solutions we use or have used over the years. Most of the solutions are for task or project management and for lead/business dev organization. If you use something different feel free to drop it in the comments below as this list itself isnt a full list of the solutions we use or have used.

Freshbooks

Paymo App

Evernote

Trello

Workfront(Dave used this when it was AtTask)

Harvest

There are too many CRMs out there so check out this list: CRM Software (no matter the size of your business you will find some options)

It's 2018 and I'm teaching starting next week. What should today's digital marketer be expected to know/have experience with coming out of college if they want to stand out?

This week the guys are joined by guest Kenny Hyder and they continue the discussion of one of Kenny's Pubcon sessions - SEO vs. PPC (the ultimate throwdown battle royale!).

PPC vs. SEO

Kenny Hyder joins the show again and talks about a recent Pubcon session where he "debated" PPC (or Paid) vs. SEO. The discussion quickly digs into what PPC or Paid is and how it isnt just Google AdWords or Bing Ads but it is so much more (Twitter, LinkedIn, Facebook, etc.). After a bit of a debate between the guys they wrap up the show with some examples of how to leverage SEO to help PPC/Paid and how to leverage PPC/Paid to help SEO.

Episode 31 Mentioned Tools & Resources

SEO vs PPC Pubcon Session

CRO For Paid & Organic Traffic: Live Site Review

The guys wrap up 2017 by highlighting some books they really enjoyed. So give a listen for some ideas on marketing (related) books to read in 2018.