The Business of Digital Podcast

Optimizing Pinterest Pins

This one is all Mat! The guys talk Pinterest and cover topics from optimizing your site for Pinterest to optimizing the pins themselves. Mat has a ton of experience and was a very early pinner (his wife is still a bit upset it took him so long to get her an invite).

So if you run an ecommerce site or anything that could be visual we suggest you give a listen and take a look at Pinterest for your business.

Quick Stats:

A pin takes 3.5 months to get 50% of its total engagement

A post takes 2000 times longer than a post on FB to get engagement - stat is from a few months ago

15-20% that is self promotional but your % may differ a bit

E25 Mentioned Tools, Presentations and Resources

Pinterest URL Debugger

10 Tips For Marketing Your Business On Pinterest

Pinterest Marketing Survival Guide

Instagram & Pinterest: Trending Visual into the Marketing Mix

Are You a Content Creator or a Content Documenter?

The guys get to talk with Alison Stratten again but this time they tackle podcasting and how to do it while breaking the rules of podcasting.

UnPodcasting Your Podcast

Alison Stratten joins the guys again this week to talk about chasing shiny objects and why you SHOULDN'T! Mat also points out that he and Dave are currently chasing the "podcast" shiny object and discusses with Alison how and when they got started with her podcast (and a bit about how this podcast got started as well).

The conversation then digs into the types of podcasts (guest driven vs. host driven) and the breaking of "rules" when it comes to podcasting. So if you are thinking of doing your own podcast or just started be sure to listen to the second half of this episode.

Episode 24 Mentioned Tools & Resources

The Unmarketing Podcast

UnBranding - newest book

In "Unique Ways to Do Keyword Research" the guys walk through some free and paid keyword research tools and some different ways to approach even doing it.

Unique Ways to Do Keyword Research

Digital Marketers have been doing keyword research for years now and the guys thought it was time to also try and cover the topic. From why keyword research is important for SEO and PPC and digging into the intent of keywords and just what that means. The guys of course also list off a ton of tools (free, trial and paid) that you can leverage for your own keyword research. So if you are listening we highly recommend that you hit the website and get the list - it will be MUCH quicker than trying to write them all down while listening (we promise).

Free Tools & Resources

Google Keyword Planner

Google Search Analytics (Google Webmaster)

Google Trends

Ubersuggest

Answer the Public

Bing Search Data

Quora

Yahoo Answers

Paid Tools & Resources

Some of these may give small amounts of free data or offer trials but for the full data set they usually have fees involved.

Buzzsumo

Spyfu

SEMRush

Ahrefs

Google AdWords Search Data

Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.

UnMarketing Your Marketing With Alison Stratten

Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing. This episode touches heavily on Branding and the idea of Unbranding (Alison's new book with 100 examples of brand stories and 100 brand lessons that can help businesses to brace themselves and grow their companies). So get ready to get out of the tactics and trenches for 20 minutes and think big picture with us for a bit.

Hint: Scroll down to see a video clip of Scott Stratten in a state of excitement similar to the photo that Mat captured.

For more awesome photos by Mat check out his Flickr account.

Episode 22 Mentioned Resources & Links

UnBooks - including newest oneWatch the UnPodcast and Scott Stratten's Keynotes

AI Attempt at Transcript

The transcript below is not 100% correct and I am willing to bet it is only 80-90% if that but we thought we would test it and see. In fact the AI thought there were only 2 hosts when there were actually 3 so yeah - consider it a test and nothing more!

Hey everybody Mat Siltala here alongside Dave Rohrer looking for coming to or giving you guys another one of these businesses digital podcast episodes and we have a special guest today Allison Stratten. Allison welcome.

Thank you. I'm very happy to be here. I'm so excited that I got to be a special guest but I think you might say that to all your guests.

Well anyone that wants to be a guest on our show is special you have special deal with Dave and I am feeling.

I think I'm up to the task so we'll see we'll see how it goes.

Awesome. So again we are excited. You know we've been talking a little bit about where we're going to go with this episode but we've been talking about just some of the books that you guys have. And I say you guys you and your husband Scott have put out. You have a new one coming out pretty soon so why don't you go ahead and kind of tell us a little bit about the new book that's coming out. Well we'll jump into what we're going to talk about today.

Sure. And so our new book is called branding and it's 100 branding lessons for the age of disruption which basically means we read and researched the really thousands of brand stories and distilled them to 100 brand stories and 100 brand lessons that we feel are different marketers and companies and entrepreneurs and employees can use to kind of brace themselves grow their companies in this world that we live in where everything's changing all the time. Internet and technology is kind of running on us and the world is moving so quickly and so how do you really set up your company or the company you work for or companies you work with for success when everything is kind of moving at the speed of light around the home business.

I love that. I mean you are ready. I have here I have your other books but you were sold me on this one. I just I love her. You know just trying to what you said you have a hundred different case studies and like that. That's awesome I can't wait to read it. I love I love the branding side of it. You know we know we do a lot of with branding in media and so that's something that's pretty fun. I can't wait to read it. And so I appreciate you coming in and chatting about this but something that you said that maybe we could dive into a little bit and let it go. You know one of the things that we were that day when I was young. Hi Dave. I'm here. We have Dave here. But one of the things that you know we were the direction with this podcast was marketing your marketing and so one of the things that you did say though is you know when your time when you're talking about the book was just how rapidly things are changing. And so you think about all the different ways that that marketing has been done. But you know I think about our industry and the search marketing industry how forever it was run by Google. KAYE It was you

Think before you type. If nothing else that is one way to avoid social media fails (mostly). For more ideas listen to the guys talk about news jacking.

When Newsjacking on Social Media (or Marketing) Goes Badly

An image on 9/11 and a conversation in a Facebook group spurs a topic and conversation for the guys. The guys dig a bit into news jacking and give some tips on ways to not get blasted on social media for a "fail". Listen and learn about how to setup a support and checkpoint system and some ideas on how to prevent such "fails" from happening at your business and in front of your prospects and clients.

If nothing else, follow Dave Snyder's rule of "Think before you type" as much as possible.

E21 Mentioned Links and Resources

Tips for Getting Started with Social Media as a SMB

Some Social Fails by Melissa Fach

Worst Scheduled Tweet Timing. Ever. by Scott Stratten

Personal Use of Social Media vs Business Use

Social Screwups and How to Avoid Them (video) by Simon Heseltine

A great Tedx talk about PowerPoint spurs a discussion on how to better leverage the tool when speaking or giving internal presentations.