The Business of Digital Podcast

Death by PowerPoint

Matt talks about how bullet points kill kittens (or not). But what he and Dave do cover is a great Tedx talk and some tips on how not to suck at PowerPoint. Dave has spoken in front of a number of clients and at some 50+ sessions. Matt has likely talked at 200+ if not more times in front of audiences. The guys bring their past experiences and their own "work in progress" journey to being a better presenter to hopefully help you with your own presentations. So give a listen and be sure to watch the Tedx video to hopefully up your own PowerPoint and presentation game.

The Six Main Principles (from Tedx Talk)

One message (per slide)No text SentencesSIZEContrast - to steer focusSIX or less objects (per slide)Dark background

Episode 20 Mentioned Links & Resources

How to avoid death By PowerPoint | David JP Phillips | TEDxStockholmSalonMatt Siltala's SlideshareDave Rohrer' Slideshare

This week Melissa Fach joins Mat and Dave to talk about Surviving & Conquering Pubcon (Vegas). The tips however can be used for most any conference you ever look to attend.

Surviving & Conquering Pubcon

This week Melissa Fach joins Mat and Dave (as do some pretty bad thunderstorms) to talk about Surviving & Conquering Pubcon. Pubcon Vegas is a huge conference with 10 tracks at times and many networking events. The team discusses how to prepare before the show at work, what to pack and bring, how to dress, tips on networking and much more.

So even if you aren't attending this specific conference, the team still gives you some great tips you can use at every conference you attend.

Episode 19 Mentioned Links and Resources

Pubcon Las Vegas 2017

Influencer and Micro-Influencer Identification (Mat's Pubcon Session)

From Agency To In-house (Dave's Pubcon Session)

Pubcon Networking Above and Beyond

Tips for Surviving Pubcon Las Vegas - #AuthorityHoA

What is the Long Term Value of Networking (Events)

Hear about Dave's upcoming 3 hour training on How to Win at Digital Marketing taking place in October during SwivelNow Marketing Conference.

How to Win at Digital Marketing

While Mat is kicking off the Swivel Conference, Dave is closing it with a 3 hour training session. The SwivelNow Conference takes place Oct 9-10, 2017. Even if you aren't attending the conference this episode gives some great pointers on how to better organize and execute projects to get better results (and ROI).

More about the session:

"The workshop will walk you through internal audits, aligning goals and engaging internal teams. It will also work to help prepare you on how and when to hire external help, what to expect, and how to get more out of those engagements."

Episode 18 Mentioned Links

Dave's SwivelNow Session

Are You a Content Creator or a Content Documenter?

Melissa Fach joins Mat & Dave to talk The Good, Bad & the Ugly of Content. Listen to them talk through the examples of what you should & shouldn't do!

Melissa Fach Talks Content With Dave & Mat

In this episode Dave gives Melissa a new tagline (you are welcome!) and more importantly the guys tap into Melissa's extensive history as an editor to talk good, bad and ugly content. If you are thinking of guest posting or even just looking at ways to level up your own blog we highly recommend listening to the tips and examples given in this episode.

And remember, Cats Should be Fluffy - Not Your Content!

Episode 17 Mentioned Tools

Buzzsumo Headline Study

SEMRush

Pubcon

In this episode the guys give a glimpse into Mat's upcoming Pubcon session on Influencer and Micro Influencer Identification along with a number of examples.

Influencer and Micro Influencer Identification

In November Mat is one of two speakers on a panel at Pubcon Las Vegas. This episode dives into the topic he will cover and the guys tell some stories and give some examples of micro influencers. From using Twitter, Nextdoor, Forums, Instagram and just about any other social network you can find and leverage influencers of all types.

Pubcon Session Details:

Beyond celebrity influencers, many brands are turning to micro-influencers, with 10,000 to 100,000 followers, who have a smaller but better-aligned target audience and more opportunities for engagement through relevant content. This session will review strategies for identifying the best influencers for your brand and will show you how to set up these new partners for success.

E16 Mentioned Tools

Mat's Pubcon Influencer and Micro Influencer Identification Session

Mat's past conference presentations about this and more topics

Intellifluence

Clintus on YouTube

FTC

Bars of Chicago

So often the very simple domain is overlooked & not prioritized. In this episode the guys talk about best practices to securing & keeping your domains.