The Business of Digital Podcast

The Business of Digital Podcast

By Mat Siltala and Dave RohrerBusinessTechnology
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The Business of Digital Podcast episodes

  • E12 – Are You a Content Creator or a Content Documenter?
    Are You a Content Creator or a Content Documenter?
    In October Mat is not only giving a keynote but is the opener for Swivel Marketing Conference #SwivelNow. Oh, and Dave will be doing a training too so look for them both. This episode will give you a quick version of the great story of a project that Mat and his son made on a 3d printer for a conference - all in 3 or 4 days.
    Mat being a photographer of course started to take photos and document the whole process. While documenting Mat took a wide range of Boomerang videos, slow motion videos, tons of photos, GoPro time lapse and many more. Suddenly Mat became a documenter! The guys then jump into other ideas and examples of how a business could look to also documenting something they do and thus creating a ton of content for their site and social media.
    Bonus: listen to hear what happened with the project and what happened when a client saw it!
    E12 Mentioned Tools & Resources
    Here is a quick link to where you can see the full keynote and Mat's recent post about taking everyday life and turning it into content (i.e. documenting content!).
    Swivel Marketing Conference
    Taking Everyday Life and Turning it into Content
    21 min
  • E11 – Things to Know About Your Marketing Budget Before You Hire an Agency/Consultant
    What kind of budget should I have before talking to an agency?

    A simple and fair question that rarely ever has an easy answer. No matter if you have a store front, an offline services business (plumbing, HVAC, etc.), online store, or any other type of online or offline business there will be a time when you explore working with some type of agency and consultant. Besides just the fees that these people and companies require there are many questions you need to ask yourself FIRST and other costs that you need to factor in.

    So, if you are thinking of hiring someone to help with Pay Per Click (PPC), Search Engine Optimization (SEO), Social Media, or even if you are thinking of building a new site – give a listen to this episode!

    Episode 11 Mentioned Tools & Links
    • Screaming Frog
    • Majestic
    • Raven SEO Tools
    • SEMRush
      • 22 min
    • E11 – Things to Know About Your Marketing Budget Before You Hire an Agency/Consultant
      What kind of budget should I have before talking to an agency?
      A simple and fair question that rarely ever has an easy answer. No matter if you have a store front, an offline services business (plumbing, HVAC, etc.), online store, or any other type of online or offline business there will be a time when you explore working with some type of agency and consultant. Besides just the fees that these people and companies require there are many questions you need to ask yourself FIRST and other costs that you need to factor in.
      So, if you are thinking of hiring someone to help with Pay Per Click (PPC), Search Engine Optimization (SEO), Social Media, or even if you are thinking of building a new site – give a listen to this episode!
      Episode 11 Mentioned Tools & Links
      Screaming Frog
      Majestic
      Raven SEO Tools
      SEMRush
      22 min
    • E10 – Digital Marketing Beyond Facebook and Google
      Digital Marketing Beyond Facebook and Google

      Living by just one traffic source is asking for trouble no matter your business. Even if you can’t get to be #1 in Google/Bing for a certain keyword there are other ways to succeed with digital marketing. No matter if it is TV ads, SEO, PPC, Myspace, Vine, Digg, Magazine Ads, Referrals, etc. The goal should be to build up multiple channels and campaigns that drive traffic and leads to your site. Mat and Dave give a number of examples and even break down a number of examples and even talk a bit about what they do for their own agencies (well Mat does!).

      Question:

      What is a social network you were on at some point that has since gone away? Leave your answer in the comments here on the site!

      E10 – Digital Marketing Beyond Facebook and Google Mentioned Tools and Articles
      • Google And EU coverage on Search Engine Land
      • 10 “Failed” Social Media Sites
        • 23 min
      • E10 – Digital Marketing Beyond Facebook and Google
        Digital Marketing Beyond Facebook and Google
        Living by just one traffic source is asking for trouble no matter your business. Even if you can't get to be #1 in Google/Bing for a certain keyword there are other ways to succeed with digital marketing. No matter if it is TV ads, SEO, PPC, Myspace, Vine, Digg, Magazine Ads, Referrals, etc. The goal should be to build up multiple channels and campaigns that drive traffic and leads to your site. Mat and Dave give a number of examples and even break down a number of examples and even talk a bit about what they do for their own agencies (well Mat does!).
        Question:
        What is a social network you were on at some point that has since gone away? Leave your answer in the comments here on the site!
        E10 - Digital Marketing Beyond Facebook and Google Mentioned Tools and Articles
        Google And EU coverage on Search Engine Land
        10 "Failed" Social Media Sites
        23 min
      • E9 – Getting Ready for Seasonal Marketing Opportunities
        Topic: Getting Ready for Seasonal Marketing Opportunities

        Do you have sales and specials for days like Black Friday, Xmas, Halloween, New Years Eve, Valentines Day, etc.? How far in advance do you plan? The guys dig into how planning for seasonal events should happen not days or weeks but in some cases many months in advance. From landing pages to promo codes to legal approval there are always a ton of things to do! No matter if you are a small or large etailer or a small local business planning ahead is something that you should consider and this episode will help you do just that!

        Episode 9 Mentioned Tools
        • The Ultimate Social Media Holiday Calendar for 2017
        • Holidays in United States in 2017
          • 22 min
        • E9 – Getting Ready for Seasonal Marketing Opportunities
          Topic: Getting Ready for Seasonal Marketing Opportunities
          Do you have sales and specials for days like Black Friday, Xmas, Halloween, New Years Eve, Valentines Day, etc.? How far in advance do you plan? The guys dig into how planning for seasonal events should happen not days or weeks but in some cases many months in advance. From landing pages to promo codes to legal approval there are always a ton of things to do! No matter if you are a small or large etailer or a small local business planning ahead is something that you should consider and this episode will help you do just that!
          Episode 9 Mentioned Tools
          The Ultimate Social Media Holiday Calendar for 2017
          Holidays in United States in 2017
          22 min

        About The Business of Digital Podcast

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        Helping educate business owners, digital marketers, and anyone who wants to learn more about the ever-changing world of digital marketing.