The Business of Digital Podcast

Mat and Dave discuss who and when to hire as your first intern. Mat talks about Avalaunch’s first intern and walks through what they are doing and gives some ideas for how best to get the most out of someone while helping them figure out what they want to do in the years to come. Dave talks about his past which includes working on something of a project based approach with someone right out of college and how they too can help you with your business. No matter what your business is there are skills that you may not have and interns could be a solution. Reach out to your local High School(s) and College(s) and see if you can find a good match for you and your company. And remember – if you hire an intern to help with Social Media do work with them and don’t just hand over the keys (to them or anyone!).

Notice: We stress that you talk to your lawyer or person in charge of Human Resource and investigate your local/state laws.

Content Marketing is often thought of as this huge project or series of projects and this huge big thing that every business must do to succeed online. Mat and Dave discuss what it really “is” and what it means for a Small Business owner. The guys walk through a number of small and large examples to help break down what Content Marketing is to help you think about different ways to leverage Content Marketing.

Mat and Dave talk about the value of attending Small and Local but also National conferences and events. From free local MeetUps to large conferences that cost hundreds of dollars there is value in getting out and meeting people – no matter what industry you are in. The tips and ideas don’t only apply to conferences in your industry but all and every kind of networking type event.