The Business of Digital Podcast

The Business of Digital Podcast

By Mat Siltala and Dave RohrerBusinessTechnology
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The Business of Digital Podcast episodes

  • E5 – SEO Isn’t Set It and Forget It
    Topic: Can’t I Just do SEO Once and Forget it?

    In Episode 5 Mat and Dave discuss why SEO isn’t something that you do just once but rather it is ongoing. Covered in the episode is how even a small business or small site (1-5 pages) can do ongoing SEO (and Digital Marketing) on their own. Lastly get some quick tips on some tools to use (Google Search Console and Google Analytics) and help avoid issues like long term site outages by having a plan to monitor your site’s health yourself.

    Episode 5 Mentioned Tools
    • Google Search Console (formerlly called Google Webmaster)
    • Bing Webmaster Tools
    • Google Analytics
    • Title Tag Hacks
      • 24 min
    • E5 – SEO Isn’t Set It and Forget It
      Topic: Can't I Just do SEO Once and Forget it?
      In Episode 5 Mat and Dave discuss why SEO isn't something that you do just once but rather it is ongoing. Covered in the episode is how even a small business or small site (1-5 pages) can do ongoing SEO (and Digital Marketing) on their own. Lastly get some quick tips on some tools to use (Google Search Console and Google Analytics) and help avoid issues like long term site outages by having a plan to monitor your site's health yourself.
      Episode 5 Mentioned Tools
      Google Search Console (formerlly called Google Webmaster)
      Bing Webmaster Tools
      Google Analytics
      Title Tag Hacks
      24 min
    • E4 – SMB With Limited Budget: Social Media Tools
      Topic:Free and Cheap Social Media Tools for the SMB

      Mat and Dave continue the limited budget talk from Episode 1 and give you more ways to do Social Media on a budget. This time however we tallk through some free and paid tools (links below to all the tools) available that can save time. And since time = money, even if some tool costs a bit make sure you measure the time savings!


      Here is a screenshot of the calendar that Dave mentioned in the podcast.

      Episode 4 Mentioned Tools
      • Tweetdeck
      • Hootsuite
      • Sprout Social
      • Landscape by Sprout Social
      • Canva
      • PhotoPills
      • Lightroom by Adobe
      • Snapchat
      • (Android) Meme Creator but there are many out there for Android AND iOS phones
        • 23 min
      • E4 – SMB With Limited Budget: Social Media Tools
        Topic:Free and Cheap Social Media Tools for the SMB
        Mat and Dave continue the limited budget talk from Episode 1 and give you more ways to do Social Media on a budget. This time however we tallk through some free and paid tools (links below to all the tools) available that can save time. And since time = money, even if some tool costs a bit make sure you measure the time savings!
        Here is a screenshot of the calendar that Dave mentioned in the podcast.
        Episode 4 Mentioned Tools
        Tweetdeck
        Hootsuite
        Sprout Social
        Landscape by Sprout Social
        Canva
        PhotoPills
        Lightroom by Adobe
        Snapchat
        (Android) Meme Creator but there are many out there for Android AND iOS phones
        23 min
      • E3 – Why SMBs Need to Reserve Names on Social Media
        Why SMBs Need to Reserve Names on Social Media Summary:

        In this episode, we discuss a few reasons why it is imperative that you get out there and at least reserve your business name on various social networks. From Twitter to FourSquare to Instagram and others we give a few reasons and examples for each as to why you should get out and reserve your name. We only mentioned “it depends” as an answer during our discussion once even! #newrecord

        Episode 3 Mentioned Tools for Social Media
        • Knowem
        • Hootsuite
        • Domai.nr
        • Trackur
          • 23 min
        • E3 – Why SMBs Need to Reserve Names on Social Media
          Why SMBs Need to Reserve Names on Social Media Summary:

          In this episode, we discuss a few reasons why it is imperative that you get out there and at least reserve your business name on various social networks. From Twitter to FourSquare to Instagram and others we give a few reasons and examples for each as to why you should get out and reserve your name. We only mentioned “it depends” as an answer during our discussion once even! #newrecord

          Episode 3 Mentioned Tools for Social Media
          • Knowem
          • Hootsuite
          • Domai.nr
          • Trackur
            • 23 min
          • E3 – Why SMBs Need to Reserve Names on Social Media
            Why SMBs Need to Reserve Names on Social Media Summary:
            In this episode, we discuss a few reasons why it is imperative that you get out there and at least reserve your business name on various social networks. From Twitter to FourSquare to Instagram and others we give a few reasons and examples for each as to why you should get out and reserve your name. We only mentioned “it depends” as an answer during our discussion once even! #newrecord
            Episode 3 Mentioned Tools for Social Media
            Knowem
            Hootsuite
            Domai.nr
            Trackur
            23 min

          About The Business of Digital Podcast

          From the publisher's feed

          Helping educate business owners, digital marketers, and anyone who wants to learn more about the ever-changing world of digital marketing.