The Business of Digital Podcast

Business of Digital's Fave Marketing(ish) Books of 2017

In a bit of a departure from the normal topics the guys dig into some books they read in 2017. Dave and Mat both agree on UnBranding but also both bring some other great book ideas for anyone looking for ideas of what to read in 2018.

So if you read something new or old this past year and really enjoyed it let us know. Either leave a comment below or ping us on Twitter as we both are always looking for ideas on what to read next.

The 2017 Recommended Books

No links this time! Go buy them from your preferred small or large book retailer! Below you will find the book title and author(s) that each of us talked about.

Mat's Books

UnBranding by Allison Stratten and Scott Stratten

The Efficiency Playbook: Your Tactical GAME PLAN to Getting More for Less by Michael Andrew

Dave's Books

Buy-ology by Martin Lindstrom

The Power of Habit by Charles Duhigg

Project Management for the Unofficial Project Manager by Kory Kogon

In this short version of a Pubcon Session the guys did in the past they take you through a series of great examples of content marketing from 2017.

Best Content Marketing Examples of 2017

In this episode the guys take the idea of what they did in a past Pubcon session and bring it to life for the podcast. In this short version they focus on taking you through a series of great examples of content marketing they came across in 2017.

The guys cover some examples that cost brands nothing more than creativity, some that take advantage of news and one that leverages a "bug" or "feature" in Facebook Live. So, get some inspiration for your 2018 Content Marketing Plan with this episode.

Content Marketing Examples and Writeups

Here are the examples we mentioned and a few that we didnt quite get to. Have one that you love or got your attention? Leave it in the comments below or @ us on Twitter.

CEO (Cancun Experience Officer)

When the tweets are as broken as the ice cream machine.

where they took a "bad" review and made a magazine ad out of it

Cat poop scoop ad where cats are being "interviewed"

viral content marketing machine and most is offline

Ikea got lucky but jumped and ran with it big time

Maybe its been done previously, but https://bellaellaboutique.com/beauty/supermodels-symmetrical-beauty/ did a cool post that is something that may inspire you in your own industry.

"IT" marketing campaign with the red balloons

band uses FB live "bug" to make a song

Nikon jumped on the Solar Eclipse content train (Dave still is a Canon person though!)

And here is the great Deadpool video that Mat talked about.

This week the guys are happy to welcome Kenny Hyder to talk Affiliate Marketing, Affiliate Summit West (Las Vegas) and Google Local Service Ads.

What is Affiliate Marketing & Google Home Services 101

This week the guys are happy to welcome Kenny Hyder to talk Affiliate Marketing, Affiliate Summit West (Las Vegas) and Google Local Service Ads. If you are new to affiliate marketing or looking to work with them we touch on those topics. The episode really ends up diving into how even an SEO like Kenny Hyder looks at all opportunities (and so should you and your business) to look at the best ways to drive your lead and sales volume.

For those interested in seeing Kenny @ Affiliate Summit West you can do so in January 2018 at his session: "CRO For Paid & Organic Traffic: Live Site Review".

E28 Mentioned Resources

Google Local Service Ads

Kenny's ASW session: CRO For Paid & Organic Traffic: Live Site Review

Google home services ads program rebrands, expanding to 30 cities by end of 2017

The guys dig into some examples and ways to really leverage team building events, end of quarter parties and holiday parties for the business AND employees.

Getting Value from Office Parties & Events

Mat gives some great examples on team and company outings that can reward but also bring people together from beyond your company walls. Dave digs into some past team events that helped bridge the gap between teams and in one case pitted departments against eachother for the fun (but competitive) Office Olympics.

So if you are thinking of creative ways to mix it up for your team, reward some of your top people or just some different ways to throw an office party we highly suggest you give a listen to this weeks episode (hey, its not even 20 minutes long!).

Episode 27 Mentioned Tools, Links & Resources

*Note all links were dropped this week by Dave after the show as they are recent (and great) examples of exactly what we talked about. And no I didnt ask or tell Mat that I was doing this.

Maybe this is why Avalaunch is growing so quickly?

Big shout out to @97thfloor, @Janedeals, and @avalaunchmedia for hosting our #uvuprcrew from @UVUPRSSA today.

The guys start with a personal story and end with one but in the middle give you reasons why your business should leverage social media for customer service.

Social Media Customer Service

This episode is a story filled one from start to finish. Dave gets the party started with his long lost love for Pepsi and Mat wraps things up with a great story around the stained glass that you see below. And in the middle they dig into how and why you should pay attention to Social Media not only for news updates but to catch people reaching out to your and your competitors. So if you are on the fence about spending time monitoring review sites and social media sites we strongly suggest you give a listen to this episode as we think there are more than enough reasons in it to convince you!

Social Media Customer Service Stats

1 in 3 social media users prefer social media customer care services to telephone or email

Customers spend 20-40% more with companies engage and respond to customers via social media

An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues

Note: The awesome Introvert image is from Introvert Doodles book (currently available on Amazon and Barnes & Noble) so do check it out if you are impressed with the image.

E26 Mentioned Tools & Resources

Dave complaining on Twitter

Social Media Customer Service Stats that are above and mentioned during the show.

This week the guys dig into a bit of Pinterest history and Mat drops a number of optimizations that you can do to better leverage Pinterest.