Okay, so you want to start a business - but how do you build a brand? Know your audience? Create a tagline? This week, Molly welcomes brand expert and Feisty Chief of Staff, Kathryn Taylor, onto the show.

The duo discusses how you go about building your story. They dive deep into creating specific messaging in alignment with your company's values, and Kathryn explains the process behind her expertise. You can never underestimate the value of a blank piece of printer paper and a swim workout.

Follow Kathryn on Instagram @kathryntaylor

and follow Girls Gone Gravel @girlsgonegravel

Building a Story Brand by Donald Miller

Sign up to Receive The Feisty 40+ Newsletter:

https://www.feistymenopause.com/blog/Feisty-40-plus

Learn More and Register for our Feisty 40+ Strong Retreat: https://www.womensperformance.com/strongretreat

Sign up to Receive The Feist Newsletter:

https://www.womensperformance.com/the-feist

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Previnex: Get 15% off your first order with the code PERFORMANCE at https://www.previnex.com/