The Business of Fitness Podcast

Surprising research tells us that if you're a Fitness Professional who charges your clients for a missed session, you might be burning money.

In today's episiode we explore this research, and the implications for Health and Fitness Professionals.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Fitness Professionals are really good at what they do – their ability to create healthy long term behaviour change in their clients. But when it comes to business, they sometimes feel lost.

In this episode of The Business of Fitness Podcast, we unpack all the ways a Business Mentor can be a game changer for your business.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

We've noticed some of our clients are 'Super Referrers', and wondered if these rare people have anything in common.

Turns out, they do!

What if we could identify Super Referrers, and attract them to our fitness business? Imagine all the new clients they could bring!

Turns out, we can!

We spoke to nine leading fitness business owners to uncover Super Referrers and learn the secrets behind these most valuable of all clients.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

What do you get if you cross an accountant with a successful gym owner?

You get Ange Gawthorne, our guest today.

Ange talks about how gym owners can improve their financial success through smart financial management.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

(Read on to learn how to win three of these books)

Immersing yourself in the world of business is perhaps the most powerful tool you have to build your own business.

Reading, watching and listening to experts creates an 'osmosis' effect, that can drastically improve your chances of building a highly successful business.

Here are the 21 books that have had the most profound effect on me, and my business.

If you're listening to this within a week of it being published, you can win three of the books I discuss. Listen to the podcast to learn more.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Want more clients and members? With ChatGPT, you can market your fitness business using the power of AI.

In a first-of-its-kind interview, we brought ChatGPT (a leading artificial intelligence model) into The Business of Fitness Podcast studio for a deep-dive into exactly how to use ChatGPT to increase your member numbers.

We interviewed ChatGPT and the result of our conversation was quite extraordinary.

We covered everything, including the EXACT questions to ask so that ChatGPT can take control of your marketing.

This will completely change how you market your business FOREVER.

If you're not using AI in your business, you're falling behind. This is the future, and this episode is your guide to being part of that future.

Want to jump to a section? Time signatures below:

1. Avatar creation: 4:35
2. Website (including SEO): 20:41
3. Content marketing: 35:26
4. Social media documentation and leveraging client content: 48:52
5. Social media paid ads: 57:01
6. Email marketing: 1.11:41
7. Google ads: 1.18:27
8. Writing marketing material: 1.26:17
9. Referral process: 1.33:16
10. Promotions and tactics: 1.36:07
11. Offline marketing: 1.38:52
12. OUTRO: 1.41:38

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Have you ever wondered if you would benefit from a Business Mentor for you and your business?

In this episode, Dan breaks down the things he covers during a business consult with him. We pull back the curtains to see whether this can help you.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

With just 125 members, Scott Hook generates $60,000 in revenue per year from retail sales within his gym. Would an extra $60k a year be a game changer for you gym? Scott tells us how he does it, and how you can do it too.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

11 strategies to break through your fitness business plateau.

We explore the five areas of business overview, operations, marketing, client experience and staff, to offer practical strategies to get your business out of the rut.

Use these strategies to take your business to the next level.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Are you tired of trying to fix every weakness in your business? Of trying to please everyone and be the best at everything?

Learn why intentionally choosing to be bad at certain things might actually be the key to success.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.