The Business of Fitness Podcast

Are you struggling to attract new clients despite having great social media content? It could be because you're missing one crucial element.

In this episode, we reveal the four things potential clients are looking for on your social media, and how to avoid scaring them away with one ill-planned post.

Don't let this one mistake undo all your hard work! Tune in now to find out more.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

By taking advantage of a strategy called 'speed to lead', we can EASILY increase the number of fitness business leads by a massive 391%.

In this episode, we unpack this easy-to-implement strategy.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

We know that athletes should take deload weeks from their training, so why shouldn't fitness business owners take deload weeks from their business?

In this episode, Dan discusses why deload weeks can make your business more succcesful, while (more importantly) improving the overall quality of your life.

We explore why deload weeks are important in business, the benefits, and how to incorporate them into your business.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

This episode is for Exercise Physiologists, as we do a deep dive into the marketing strategies you should be employing to grow your EP business.

You can find time signatures at the bottom of these show notes for each major section of this episode so you can jump to the sections that interest you.

Learn more about working with Dan Williams as your Business Mentor: https://rangeofmotion.net.au/business-mentoring-for-aeps/

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Business Mentor, Dan Williams.

TIME SIGNATURES:0.36 Intro2.20 Avatar 16.40 Websites 21.20 Content Creation 30.03 Social Media Documentation 40.56 Leveraging Client Content 43.03 Email Marketing 49.02 Referral Program 57.02 Offline Marketing 1:01.20 Paid Social Media Ads 1:05.35 Google Ads and SEO 1:09.03 Writing a Marketing Message 1:15.03 Promotions and Tactics 1:17.42 Conclusion

The are three major uses of time for Fitness Professionals. But most people have them backwards. In this episode, we unpack these uses of time, optimise them, and put them back together to overhaul your productivity and business success.

This also allows us to unlock a fourth use of time that virtually no one is doing right.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Using a KPI that measures the impact your business has on your quality of life may be the most overlooked metric in your fitness business.

In this episode, we explore what this might look like.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Tracking your true hourly rate is one of the most important KPIs for Fitness Professionals. In this episode, Dan explores how you can use 'hourly rate' to measure the true value of your time and maximise your financial efficiency and productivity.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Are you a Fitness Professional who wants to develop multiple income streams? A 'fitness-preneur'? In this episode, Dan Williams talks about how to maximise the timing of your ideas to balance ambition with distraction and maximise financial success.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

By carefully designing your life, and following the five step process we discuss in this episode, it's possible for Personal Trainers to take home $100,000 a year profit (after tax and expenses), while working five hours a day, four days a week, and taking four weeks of holiday a year.

In this episode, we break down the numbers and show you exactly how to achieve this lifestyle.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.