The Business of Fun

By Chartboost

Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert ... more

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FAQs about The Business of Fun:

How many episodes does The Business of Fun have?

The podcast currently has 70 episodes available.

The Business of Fun episodes:

May 05, 2022[Greatest Hits] Growing Your Mobile App While Building Internal Credibility with Jeff Perkins of ParkMobile
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Jeff Perkins, the newly-promoted CEO at ParkMobile. They discuss Jeff's secrets to building a sustainable marketing strategy and how to balance product vision execution and responding to user signals/feedback.

Learn more about Jeff:

Jeff on LinkedInJeff on Twitter
Episode resources:

ParkMobile, LLC LinkedInParkMobile, LLC WebsiteStoremaven WebsiteStoremaven Webinar
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The Business of Fun is hand crafted by our friends over at: fame.so
...more
41min
April 28, 2022What Mobile Marketers Should Know About User-Generated Content Ads with Christian Eckhardt of Customlytics
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Christian Eckhardt, CEO of Customlytics, to discuss user-generated content ads and the consequences of working with big brand marketing agencies.
Learn more about Christian:

Christian on LinkedIn

Episode resources

Customlytics LinkedIn
Customlytics Website
Marketing Master Map
Mobile Developer's Guide to the Galaxy
Storemaven's Website
Storemaven's Webinar

Rate & Review Mobile Growth & Pancakes:

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37min
April 21, 2022Developing a Growth Strategy for Different Mobile Game Categories with Jerome Turnbull of AppLovin
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Jerome Turnbull, VP of Growth at AppLovin, to discuss how to drive growth across different mobile game categories. They discuss how we think about partnerships for a first-party gaming business and share the tools and solutions AppLovin provides to help developers grow.
Learn more about Jerome:

Jerome on LinkedIn

Episode resources:

AppLovin LinkedIn
AppLovin Website
Deconstructor of Fun Podcast
Storemaven Website
Storemaven Webinar

Rate & Review Mobile Growth & Pancakes:

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The Business of Fun is hand crafted by our friends over at: fame.so
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30min
April 14, 2022Driving Incremental Growth Through Mobile On-Device Campaigns with Dor Isseroff of ironSource
In this episode of Mobile Growth & Pancakes, Esther Schatz is joined by Dor Isseroff, Senior Director of Sales and Partnerships at ironSource, to discuss the benefits of on-device campaigns for mobile developers.

Learn more about Dor:

Dor Isseroff on LinkedIn
Dor on Twitter

Episode resources:

ironSource LinkedIn
ironSource Website
ironSource Aura platform
AppsFlyer Reporting
Storemaven Website
Storemaven Webinar

Rate & Review Mobile Growth & Pancakes:

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The Business of Fun is hand crafted by our friends over at: fame.so
...more
28min
April 07, 2022Driving Growth in the Mobile Gaming Industry with Enric Pedró of Tilting Point
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Enric Pedró, VP of Growth at Tilting Point, to discuss Enric's role at Tilting Point and his approach to mobile growth, UA, ASO, and analytics.
Learn More About Enric:

Enric on LinkedIn
Enric on Twitter

Episode resources:

Tilting Point LinkedIn
Tilting Point Website
Storemaven Website
Storemaven Webinar
Mobile Dev Memo Website
Mobile Growth Gems
ASO Stack

Rate & Review Mobile Growth & Pancakes:

Apple Podcast
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Instructions on how to follow, rate, and review Mobile Growth & Pancakes are here.The Business of Fun is hand crafted by our friends over at: fame.so
...more
53min
March 17, 2022Mastering ASO in 2022 with Simon Thillay of AppTweak
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Simon Thillay, Head of ASO at AppTweak, to discuss why ASO benefits mobile leaders and their apps. They also dive into the strategic role of the ASO team and what new features and opportunities ASO teams should consider for 2022.

Learn More About Simon:

Simon on LinkedInSimon on Twitter
Episode Resources:

AppTweak LinkedInAppTweak WebsiteStoremaven WebsiteStoremaven Webinar
If you enjoyed this episode, then please either:

Subscribe, rate and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
46min
March 10, 2022Managing Organic Methods for Mobile Growth with Iain Russell, of Moneyhub Enterprise
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Iain Russell, Head of Performance Marketing at Moneyhub Enterprise, to discuss organic methods and using available tools in the best way possible on a limited budget.

Learn More About Iain:

Iain Russell on LinkedInIain Russell in Twitter
Episode Resources:

Moneyhub Enterprise on LinkedInMoneyhub Enterprise WebsiteStoremaven WebsiteStoremaven Webinar
If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
29min
March 03, 2022User Acquisition for Games with Long-term Monetization Post ATT Roll-Out With Alexey Gusev of Goodgame Studios
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Alexey Gusev, Lead Performance Marketing at Goodgame Studios. They discuss the impact of ATT rollout on user acquisition with long-term monetization for games and how to engage with the new advertising landscapes.

Learn more about Alexey:

Alexey on LinkedIn

Episode Resources:

Goodgame Studios LinkedIn
Goodgame Studios Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
36min
February 24, 2022Why and How to Develop Subscription-Based Apps with Dan Burcaw of Nami ML
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Dan Burcaw, Co-Founder and CEO of Nami ML, to discuss strategies and tactics related to subscription-based apps.

Learn more about Dan:

Dan on LinkedIn
Dan on Twitter

Episode Resources:

Nami ML LinkedIn
Nami ML Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
43min
February 17, 2022How Do In-App Events Influence ASO and What is the Correlation Between Organic and Other Metrics with Jevgen Tarasenko of Tilting Point
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Jevgen Tarasenko, Head of ASO/Organic Growth at Tilting Point. They discuss in-app event best practices and correlations between organic and other metrics.

Learn more about Jevgen:

Jevgen on LinkedIn
Jevgen on Twitter

Episode Resources:

Tilting Point LinkedIn
Tilting Point Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
38min

FAQs about The Business of Fun:

How many episodes does The Business of Fun have?

The podcast currently has 70 episodes available.