The Business of Fun

By Chartboost

Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert ... more

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FAQs about The Business of Fun:

How many episodes does The Business of Fun have?

The podcast currently has 70 episodes available.

The Business of Fun episodes:

October 14, 2021Nurturing Users Through PR with David Eberle of Typewise
In this episode of Mobile Growth & Pancakes, Guest Host Jonathan Fishman (subbing in for our host Esther Shatz) is joined by David Eberle, Co-founder & CEO at Typewise. They discuss how PR contributed to Typewise’s growth strategy, why they use PR, how you can run successful PR campaigns, and when you should opt for a PR agency.

Learn more about David:

David on LinkedIn
David on Twitter

Episode Resources:

Typewise LinkedIn
Typewise Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
38min
September 02, 2021The Comeback of Old School Game Marketing After IDFA Deprecation with Adam Jaffe of Mega World Wide
In this episode of Mobile Growth & Pancakes, Guest Host Jonathan Fishman (subbing in for our host Esther Shatz) is joined by Adam Jaffe, Founder, and CEO at Mega World Wide. They discuss how game marketing was only a few years ago before AI profiling and user-data mining took over the industry and also the future of advertising, which will have to gradually adapt after IDFA deprecation.

Learn more about Adam:

Adam on LinkedIn
Adam on Twitter

Episode Resources:

Mega World Wide LinkedIn
Mega World Wide Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
44min
August 19, 2021Are Paid User Acquisition Ads Useless? With Tom Hammond of UserWise
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Tom Hammond, Co-founder, and CEO at UserWise. Tom talks us through how resource-constrained studios can use audience-based strategies and paid ads to create hit games. He also expands on his wife’s experience of hating a specific mobile game because the studio targeted her with fake UA ads.

Learn more about Tom:

Tom on LinkedIn

Episode Resources:

UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
41min
August 05, 2021Growing Your Mobile App While Building Internal Credibility with Jeff Perkins of ParkMobile
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Jeff Perkins, the newly-promoted CEO at ParkMobile. They discuss Jeff's secrets to building a sustainable marketing strategy and how to balance product vision execution and responding to user signals/feedback.

Learn more about Jeff:

Jeff on LinkedIn

Episode Resources:

ParkMobile, LLC LinkedIn
ParkMobile, LLC Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
41min
July 22, 2021Hyperlocal Growth Strategies with Jeff Aksengor of Podimo
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Jeff Aksengor, Global Head of Growth at Podimo. They discuss how content consumption trends have made a broad shift during the pandemic. He also shares his insights on creating a localized growth strategy for hyperlocal content platforms.

Learn more about Jeff:

Jeff on LinkedIn

Episode Resources:

Podimo LinkedIn
Podimo Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
40min
July 08, 2021Overcoming Growth Challenges Through Customer Lifecycle Management with Victor Seca of OLX Brasil
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Victor Seca, who was the Marketing Manager at OLX Brasil when the interview was recorded. They discuss the customer lifecycle, how they manage it at OLX in their real estate category, and a time when OLX recommended a cemetery plot to a user as their next home.

Learn more about Victor:

Victor on LinkedIn

Episode Resources:

OLX Brasil LinkedIn
OLX Brasil Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
39min
June 24, 2021Designing Complex Affiliate Marketing Funnels with Marichka Baluk of Blinkist
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Marichka Baluk, Head of Online Marketing at Blinkist. They discuss lessons from the pandemic, affiliate marketing at Blinkist, and web funnels for mobile-first apps.

Learn more about Marichka:

Marichka on LinkedIn

Episode Resources:

Blinkist LinkedIn
Blinkisnt Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
43min
June 10, 2021The Secret Sauce behind Launching Hit Games with Sophie Vo of Voodoo
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Sophie Vo, Studio & Game Lead at Voodoo. They discuss hyper-casual and casual games, creating a synergy between marketing and product teams, and creating hit gaming titles.

Learn more about Sophie:

Sophie on LinkedIn

Episode Resources:

Sophie Website
Voodoo LinkedIn
Voodoo Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
40min
May 27, 2021The Dawn of Post-IDFA with Offer Yehudai of Fyber
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Offer Yehudai, President at Fyber. They discuss the changes we will see in data sharing and contextual ad targeting for mobile ads after IDFA deprecation, Offer also lays out his predictions about when we will see a recovery in mobile advertising in the current fiscal year.

Learn more about Offer:

Offer on LinkedIn
Offer on Twitter

Episode Resources:

Fyber LinkedIn
Fyber Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
29min
May 13, 2021Sustaining Long-term Mobile Growth with Andrej Kugonic of Nordeus
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Andrej Kugonic, Marketing/Growth Lead at Nordeus. They discuss what it takes to succeed with brand marketing in mobile gaming and how to maintain mobile growth over the long term.

Learn more about Andrej:

Andrej on LinkedIn

Episode Resources:

Nordeus LinkedIn
Nordeus Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
38min

FAQs about The Business of Fun:

How many episodes does The Business of Fun have?

The podcast currently has 70 episodes available.