The Business of Fun

By Chartboost

Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert ... more

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FAQs about The Business of Fun:

How many episodes does The Business of Fun have?

The podcast currently has 70 episodes available.

The Business of Fun episodes:

April 29, 2021Early Stage Mobile Growth with Saulo Marti of Olist
In this episode of the Mobile Growth and Pancakes, Esther Shatz is joined by Saulo Marti, Marketing Director at Olist. They discuss Saulo's passion for testing and conversion rate optimization, strategies for early-stage growth teams, communication between growth and other teams, paywalls, and how Disney+ helps him put his newborn baby to sleep.

Learn more about Saulo:

Saulo on LinkedIn
Saulo on Twitter

Episode Resources:

Olist LinkedIn
Olist Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
46min
April 15, 2021Google's Black Box: Organic & Paid with Natalie Drozd
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Natalie Drozd, Digital Marketing Manager. They discuss strategies for app store optimization, how to split focus between paid and organic user acquisition and Google Ad creative strategies.

Learn more about Natalie:

Natalie on LinkedIn

Episode Resources:

Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
41min
April 01, 2021Video Creative Mastery with Bryan Buskas of TubeScience
In the current Mobile Growth and Pancakes episode, Esther Shatz is joined by Bryan Buskas, the VP Gaming at TubeScience. They discuss the latest trends in video creative, the shift from video to playables to live action and what's working for Bryan in video right now...

Learn more about Bryan:

Bryan on LinkedIn
Bryan on Twitter

Episode Resources:

TubeScience LinkedIn
TubeScience Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
41min
March 18, 2021Ad Automation & Creative Strategies in 2021 with Hannah Parvaz of Curio Labs
In this episode of Mobile Growth & Pancakes, Esther Shatz is in conversation with Hannah Parvaz, the Head of Growth at Curio Labs. They discuss Hannah's role at Curio, ad automation, and how to develop a creative strategy in 2021.

Learn more about Hannah:

Hannah on LinkedIn

Episode Resources:

Hannah's Website
Curio LinkedIn
Curio Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
36min
March 04, 2021Closed Vs Open Funnels with Noam Auerbach of Enhancv
In this episode of Mobile Growth & Pancakes, Esther Shatz is in conversation with Noam Auerbach, the Head of Product & Growth at Enhancv. They discuss the difference between open and closed funnels, why closed funnels often result in a higher ROI and the upcoming impact of iOS 14.

Learn more about Noam:

Noam on LinkedIn

Episode Resources:

Enchancv LinkedIn
Enchancv Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify

The Business of Fun is hand crafted by our friends over at: fame.so
...more
37min
February 18, 2021The State of Mobile Growth with Thomas Petit, Growth Consultant
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Thomas Petit, an independent mobile growth. They discuss the state of mobile growth... including the convergence of ASO and user acquisition, what iOS and IDFA mean for mobile marketers and complimenting app traffic with web traffic.

Learn more about Thomas:

Thomas on LinkedIn
Thomas on Twitter

Episode Resources:

Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
45min
February 04, 2021KPI Selection with Lisa Kennelly of Fishbrain
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Lisa Kennelly, Chief Marketing Officer at Fishbrain, they discuss Fishbrain's focus on eCommerce, selection of KPI's and how many people fish in the US.

Learn more about Lisa:

Lisa on LinkedIn
Lisa on Twitter

Episode Resources:

Fishbrain LinkedIn
Fishbrain Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
32min
January 21, 2021The Evolution of Mobile Growth with Mary Filimanchuk of Apalon
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Mary Filimanchuk, the Director of Marketing at Apalon. With a decade of experience in mobile marketing, Mary talks about her journey and growing a career in the realm.

Learn more about Mary:

Mary on LinkedIn

Episode Resources:

Apalon LinkedIn
Apalon Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
42min
January 07, 2021Advertising Without Targeting & User Personalization with Chang Chen of Otter.ai
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Chang Chen, Head of Growth & Marketing at Otter.ai, where they discussed the #1 most important thing in mobile growth: talking to and understanding your users.

Learn More About Chang:

Chang on LinkedIn

Episode Resources

Otter.ai LinkedIn
Otter.ai Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
20min
December 22, 2020Growing Without Paid UA? with Dora Trostanetsky of SoundCloud
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Dora Trostanetsky, Director Growth Marketing at SoundCloud, where she shares that Soundcloud only recently started investing in paid user acquisition, details of how Soundcloud onboard users and ASO benefits for big brand names.

Learn more about Dora:

Dora on LinkedIn

Episode Resources:

SoundCloud LinkedIn
SoundCloud Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
41min

FAQs about The Business of Fun:

How many episodes does The Business of Fun have?

The podcast currently has 70 episodes available.