The Business of Fun

By Chartboost

Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert ... more

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FAQs about The Business of Fun:

How many episodes does The Business of Fun have?

The podcast currently has 70 episodes available.

The Business of Fun episodes:

February 10, 2022Understanding Growth Loops, Brand Strategy, and Channel Strategy with Scott Dodson of Play Magnus Group
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Scott Dodson, Chief Marketing Officer at Play Magnus Group. They discussed growth loops and the relationship between brand strategy, channel strategy, and monetization strategy.

Learn more about Scott:

Scott on LinkedIn
Scott on Twitter

Episode Resources:

Play Magnus Group LinkedIn
Play Magnus Group Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
44min
February 03, 2022How Brand Marketing is Making a Comeback with Brooke McKnight of Jam City
In this episode of Mobile Growth & Pancakes, Jonathan Fishman, VP of Marketing at Storemaven, is joined by Brooke McKnight, VP of Product Marketing at Jam City. They discuss leading brand marketing channels and strategies for the gaming industry in 2022.

Learn more about Brooke:

Brooke on LinkedIn

Episode Resources:

Jam City LinkedIn
Jam City Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
33min
January 20, 2022Mastering UA Globally and Locally with Veera Ala-Kaila of Wolt
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Veera Ala-Kaila, User Acquisition Lead at Wolt. They discuss user acquisition and retargeting tailored and localized markets.

Learn more about Veera:

Veera on LinkedIn

Episode Resources:

Veera Website
Wolt LinkedIn
Wolt Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
30min
January 11, 2022Driving an Effective User Acquisition Strategy with Macarena Sabalza of Papumba
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Macarena Sabalza, User Acquisition Manager at Papumba. They discuss how to scale user acquisition campaigns and adopt effective UA strategies.

Learn more about Macarena:

Macarena on LinkedIn

Episode Resources:

Papumba LinkedIn
Papumba Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
39min
January 06, 2022How to Maximize a Game's Business Potential and Growth with Ivan Trancik of SuperScale
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Ivan Trancik, the CEO and Founder of SuperScale. They discuss LTV growth via content personalization, ways to acquire new quality players and the impact on mobile game scalability.

Learn more about Ivan:

Ivan on LinkedIn
Ivan on Twitter

Episode Resources:

SuperScale LinkedIn
SuperScale Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
1h
December 23, 2021Leveraging the Most Suitable Marketing Tools for a Dating App with Guilhem Duché of Once Dating Group
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Guilhem Duché, the Co-Founder and CPO of Once Dating Group. They discuss challenges on launching a new app and how to choose the best marketing tools for promoting your app.

Learn more about Guilhem:

Guilhem on LinkedIn
Guilhem on Twitter

Episode Resources:

Once Dating Group LinkedIn
Once Dating Group Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
40min
December 09, 2021Leading Successful UA Gaming Campaigns for Higher Ranking with Alexander Lubchenko of Nekki
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Alexander Lubchenko, Chief Marketing Officer at Nekki. They discuss UA, ASO, and ML in ad monetization management.

Learn more about Alexander:

Alexander on LinkedIn

Episode Resources:

Nekki LinkedIn
Nekki Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
46min
November 25, 2021Adapting to the New Normal of Mobile Growth with Raphaël Labouré of MWM
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Raphaël Labouré, Head of Growth at MWM. They discuss challenges in targeting due to Apple’s new privacy-focused approach to ads, hiring and training creative marketers, and Apple’s direction in the future now that they have deprecated IDFA.

Learn more about Raphaël:

Raphaël on LinkedIn

Episode Resources:

MWM LinkedIn
MWM Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
47min
November 11, 2021How Can Instant Games Grow Fast with Novel Rahman of Playco
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Novel Rahman, Sr. User Acquisition Manager at Playco. They discuss the pros and cons of not having to deal with IDFA deprecation for instant (in-platform) games. He also shares his tips on growing instant games through content marketing and leveraging social platforms like Facebook.

Learn more about Novel:

Novel on LinkedIn
Novel on Twitter

Episode Resources:

Playco LinkedIn
Playco Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
34min
October 28, 2021Apple Might Be Taking Over the Data Ecosystem with Thomas Kriebernegg of App Radar
In this episode of Mobile Growth & Pancakes, host Jonathan Fishman (subbing in for Esther Shatz) is joined by Thomas Kriebernegg, Co-founder and CEO at App Radar. They discuss the shift in the mobile growth industry after IDFA deprecation, the skills a mobile growth marketer would need in a post-IDFA world, and Apple’s intentions with its App Store now that they’ve deprecated the IDFA.

Learn more about Thomas:

Thomas on LinkedIn
Thomas on Twitter

Episode Resources:

App Radar LinkedIn
App Radar Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
...more
32min

FAQs about The Business of Fun:

How many episodes does The Business of Fun have?

The podcast currently has 70 episodes available.