In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Fabien-Pierre Nicolas, Vice-President of US Marketing at SmartNews, where he shares the step by step process a mobile app marketer needs to take to effectively advertise on TV.

Learn more about Fabien-Pierre:

Fabien-Pierre on LinkedIn

Episode Resources:

SmartNews LinkedIn
SmartNews Website
Storemaven Website
Storemaven Webinar


If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify

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In this episode of Mobile Growth & Pancakes, Esther Shatz has two guests joining her for the first time. The first guest is Nebojsa Radovic, Growth Lead at N3twork, and the second is Joseph Kim,  Founder and CEO of LILA Games. They discuss how to combine both marketing and product to drive growth.

Learn more about Nebojsa and Joseph:

Nebojsa on LinkedIn
Nebojsa on Twitter
Joseph on LinkedIn
Joseph on Twitter

Episode Resources:

N3TWORK Studios LinkedIn
N3TWORK Studios Website
LILA LinkedIn
LILA Website
Storemaven Website
Storemaven Webinar


If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify

The Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Matej Lancaric, User Acquisition and Marketing Consultant to discuss Matej's strategies to generate creativity in mobile growth, how these are prioritized, and where to find inspiration for mobile marketing creatives.

Learn more about Matej:

Matej on LinkedIn
Matej on Twitter

Episode Resources:

Iancaric.me LinkedIn
Iancaric.me Website
Storemaven Website
Storemaven Webinar


If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify

The Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Adam Hadi, VP of Marketing at Current to discuss balancing performance with brand marketing, how to measure the success of brand marketing, and how Current runs influencer marketing campaigns.

Learn more about Adam:

Adam on LinkedIn
Adam on Twitter

Episode Resources:

Current LinkedIn
Current Website
Storemaven Website
Storemaven Webinar


If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify

The Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by George Natsvlishvili, the Head Of Organic Growth at Glovo to discuss George's top ASO tests, what's working, and what isn't, and his current incrementality projects.

Learn more about George:

George on LinkedIn
George on Youtube
George's Website

Episode Resources:

Glovo LinkedIn
Glove Website
Storemaven Website
Storemaven Webinar


If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify

The Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Claire Rozain, User Acquisition Manager at Product Madness. Claire talks about her role at Product Madness and her experience in the dating, mobile, and social casino niches. Claire has a deep interest in the top of the funnel and is extremely passionate about systematic approaches to user acquisition. She mainly focuses on expanding exposure of Product Madness's game portfolio through paid social.

Learn more about Claire:

Claire on LinkedIn
Claire on Twitter

Episode Resources:

Product Madness LinkedIn
Product Madness Website
Storemaven Website
Storemaven Webinar


If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify

The Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Sarah Main, the Product Director at WeatherBug. Sarah talks about her role at WeatherBug, their unique feedback system, and the significance of partnerships in her industry.

Learn more about Sarah:

Sarah on LinkedIn

Episode Resources:

Weatherbug LinkedIn
Weatherbug Website
Storemaven Website
Storemaven Webinar


If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify

The Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Nadir Garouche, the Growth Marketing Manager at Oh BiBi, a French mobile gaming studio. They discuss ASO and the role of the community in generating higher CVR’s.

Learn more about Nadir:

Nadir on LinkedIn
Nadir on Twitter

Episode Resources:

Oh BiBi LinkedIn
Oh BiBi Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

• Subscribe, rate and review on Apple Podcasts
• Follow on Spotify

The Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Lomit Patel, the VP of growth at IMVU, the world's largest avatar-based social media app.  They discuss why the best UA strategies must balance acquisition and retention, Lomit’s use of AI, and wholistic growth teams.

Learn more about Lomit:

Lomit on LinkedIn
Lomit on Twitter

Episode Resources:

Together Labs on LinkedIn
Together Labs Website
Storemaven Website
Storemaven Webinar

If you enjoyed this episode, then please either:

• Subscribe, rate and review on Apple Podcasts
• Follow on Spotify

The Business of Fun is hand crafted by our friends over at: fame.so

Full show notes here: https://www.storemaven.com/mobile-growth-and-pancakes-intro

If you enjoyed this trailer, then please either:

• Subscribe, rate and review on Apple Podcasts
• Follow on Spotify

The Business of Fun is hand crafted by our friends over at: fame.so