On this first episode of Hey Spark Plug!, Join award-winning social entrepreneur, business educator, and founder of Jan Ditchfield Co., Jan Ditchfield as she shares from her extensive experience as to why businesses struggle financially and her top five tips on how she went from spark to the CEO of a thriving online business in 2020.
During this episode Jan discusses:
- [2:08] Tip 1: Knowing your ideal customer. Knowingly your ideal customer is will guide everything in your business planning.
- [3:24] Tip 2: The riches are in the niches. Do not leave money on the table.
- [4:19] Tip 3: Your email list means more than your social media when it comes to driving sales for your business. Social media is rented space.
- [5:37] Tip 4: Focus on where you want to go, not where you are now. Analyze your competition then forget about them.
- [6:37] Tip 5: Your brand is more than your logo. Your brand is what customers say when you’re not in the room.
Click here to listen!
Resources mentioned in this episode:
- [1:45] Side Hustle Academy https://www.janditchfield.co/sidehustleacademy
Episode transcript: Transcript of the episode’s audio.
Links mentioned in this episode:
- [9:05] Side Hustle Bootcamp https://www.janditchfield.co/bootcamp
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- Instagram: https://www.instagram.com/janditchfield.co/
Join Jan every Wednesday for quick and easy actionable lessons to help you reach your career goals and keeping you on track to building something magical!
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