Dr. Rita Numerof, who appeared as a guest on Episode 27 of The Business of Healthcare Podcast, returns to discuss with host Dan Karnuta why it remains so difficult for value-based pricing to catch on in the healthcare industry.

Numerof is an author, president and co-founder of healthcare consulting firm Numerof & Associates and a columnist at Forbes.

Karnuta is director of the Professional Program in Healthcare Management at The University of Texas at Dallas Naveen Jindal School of Management.

Links discussed on the episode:

"Why Accountable Care Organizations Won't Deliver Better Healthcare — and Market Innovation Will" (Heritage Foundation's Healthcare Reform Report)