The Business of Influence

Not every campaign is a win, but every flop comes with its own lesson. In this episode, we sit down with Brenda Ulay, who is a Global Social Media Manager, to unpack the campaigns that missed the mark and explore why they didn’t land as intended.From cultural missteps to strategy gaps, Brenda shares her global perspective on what brands and creators can learn from failure and how to bounce back smarter, sharper, and stronger.Tune in for an honest, respectful debrief on the campaigns that flopped, and the insights every marketer, creator and brand builder needs to know. Follow our guest Brenda Ulay: https://tr.ee/f7NuBF Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

#InfluencerMarketing #ContentStrategy #CampaignDebrief #CreatorEconomy

A new era of beauty is unfolding, one where African excellence leads, innovates, and redefines the global narrative.

In this episode of The Business of Influence, we sit down with trailblazers Lisa and Kevin, two powerhouse South African founders transforming skin and hair culture through science, storytelling, and self-determination.

These are brands born from heritage, science, and an unwavering commitment to serve communities that have long been overlooked. From skincare that resonates with melanin-rich tones to haircare grounded in culture and chemistry, this is where impact meets influence.

These are the pioneers challenging Eurocentric standards, reshaping retail, and proving that local can be luxurious, and heritage can be high-tech.

If you’ve ever dreamed of building a beauty brand, or you're passionate about representation, innovation and legacy, this one’s for you.

The future of beauty is African. And it’s already here.

Subscribe to follow the movement and don’t forget to like, share, and join the conversation in the comments.

Follow our guests @lisamadibe and @kevinkalilkevart

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How far are brands willing to go when culture demands more than aesthetics?In this episode, we sit down with Siba Matshikiza to explore what happens when cultural alignment becomes uncomfortable. From heritage-washing to the performative use of black and brown creators, Siba unpacks the fine line between visibility and social listening in the South African creator economy.Watch, reflect, and join the conversation.Don’t forget to subscribe and turn on notifications for more unfiltered insights from the intersection of creativity, culture, and commerce.Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#BOIPodcast #CreatorEconomy #BrandPurpose #CulturalCapital #StyleIDApproved

From content creators to brand architects, the game has changed. In this episode, Bongani Baloyi and Sefiso Hlongwane break down the rise of creator-led agencies, the shift from production to strategy, and how creators are now shaping campaigns from concept to execution.If you’re still treating creators as just content suppliers, you’re already behind.Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

In this powerful episode, we sit down with Sbahle Sithole as she unpacks how South African brands and creators can build more intentional, credible, and culturally aligned influencer campaigns.From the changing face of influence to the responsibility that comes with shaping narratives online, this conversation takes an honest look at what’s broken and what it takes to rebuild. Expect bold insights, real talk, and tangible strategies for anyone looking to thrive in the ever-evolving creator economy.Follow Sbahle on @sibz_jolieFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

Reviewing the niches. The traditional lanes of beauty, fashion, fitness, tech and food have expanded, giving rise to bold, intersectional subjects shaping SA’s digital culture.In this episode, we sit down with Livy Seboko to explore these new wave niches and the pioneers who are redefining what it means to influence and win in 2025.Subscribe, comment, and follow us @styleidafrica.

In this premiere episode of Season 3, Leroy Marc is joined by powerhouse guests Yolanda and Mack for a raw, unfiltered conversation about the state of the creator economy in 2025.From algorithm-driven identity to cultural currency, we ask: Is pop culture helping creators grow, or boxing them into trends they didn’t choose?Together, they unpack the pressure to stay relevant, the performance of authenticity, and how creators can navigate virality with intention.Subscribe, tag a fellow creator, and comment below: Are we trending... or trapped?Follow us across all platforms: @styleidafrica#BusinessOfInfluenceS3 #TrendingOrTrapped #PopCultureZA

Season 3 of The Business of Influence is here, and we’re spicing things up!
Join Leroy & Tami in the kitchen as they serve real talk and hot takes, recapping standout moments from Seasons 1 & 2, and giving you a sneak peek of what’s cooking in the new season. Expect your favourite personalities to make an appearance, deeper insights and fresh conversations on the evolving world of influence in 2025!
Subscribe, tag a friend and drop a comment below on what you want to see this season!
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The final episode of season 2 answers all of our audience’s long-standing questions about the world of Artificial Intelligence (AI). In today's special episode, Tami Ruschin and Leroy Marc, discuss how AI can revolutionise your social media influence. We get our valuable insights from special guest Stephanie Gomes, Full Stack Developer at Style ID Africa.

In today’s episode of The Business Of Influence Podcast we have an exclusive chat with Savon Matjane, the Innovation and Marketing Lead at Style ID Africa! Discover why we're Africa's leading influencer platform and how we're reshaping influencer marketing across the continent.