The Business of Influence

In this episode we unlock the world of paid media and the power of paid advertising.Learn how to maximise ROI with - Senior Search Specialist at Hollywoodbets, Kagiso Mthethwa.

In this episode, Leroy Marc and Tami Ruschin explore the complexities and nuances of scaling influencer marketing for brands and influencers. Our in-house experts share their tips, insights, strategies, and firsthand experiences. 

It’s Episode 6 of The Business Of Influence Podcast 🎙️ and we’re diving straight into the of real-time marketing and newsjacking with your hosts Leroy Marc and Tami Ruschin. This time they're joined by a very special guest, Wilmarie van der Merwe, the Head of Social and Influence at Total Exposure! 🌟 Gain insights from a bonafide industry expert as she dissects strategies for navigating the digital age! 📱

Episode 5 of The Business of Influence podcast is live! 🎙️ Leroy Marc is joined by Thuso Sekhaolelo, COO at Total Exposure, and Mashudu Nenjelele, Digital Marketing Specialist at Wonder Social, and they dive into strategies for overcoming creative block and fostering innovative  influencer marketing ideas. Discover actionable strategies to maximiSe your impact and elevate your influencer marketing game. 

In this week’s episode, Leroy Marc is joined by special guests Thuso Sekhaolelo, COO at Total Exposure & Mashudu Nenjelele, Digital Marketing Specialist at Wonder Social. Join us as we tackle the ins and outs of navigating budget constraints & resource limitations in the influencer marketing space, and share experiences and strategies for maximising impact while working within budget and resource constraints.

Part 2 of the raw and unfiltered Influencer Round Table: From The Creators’ Point of View 🎙️ Join special guests Ponahalo Mojapelo & Siseko Nontlahla alongside hosts Tami Ruschin and Leroy Marc as they dive deep into the real talk about the influencer marketing industry, where your industry favourites discuss the raw truth of content creation in this uncut and unhinged Xtra episode!

"The Influence Round Table: From Creators' View" with hosts Tami Ruschin & Leroy Marc and special guests Ponahalo & Siseko! Tune in for insights into modern content creation and gain exclusive firsthand experiences that will revolutionise your approach to content creation. From insider insights to creative strategies, this episode offers a unique perspective on shaping digital narratives and engaging audiences.

In episode 2, hosts Tami Ruschin and Leroy Marc delve into "new age" content marketing, unveiling strategies to deliver an unparalleled experience for Gen Z and Millennial audiences. From harnessing the power of emerging platforms to creating customer-centric content that resonates, this episode is packed with insights to elevate your marketing game!

The Evolution Continues! ✨  Welcome back to Season 2 of the Business of Influence Podcast! 🎙️ Episode 1 is LIVE, and your hosts Tami Ruschin and Leroy Marc are back with a bang, unraveling the intricate art of Emotional Intelligence in the Influencer Marketing and Digital Marketing landscape. 🧠 From the dynamic shifts in the influencer landscape to the crucial role of authenticity, join us as we explore the key elements that fuel success in this ever-evolving digital era.

In South Africa, November, December and January are like the Friday, Saturday and Sunday of the year and we want to prep you in style. With the festive season on the rise, we're thinking about tropical beaches, luscious mountainscapes and all the best road trips. But how do you navigate this as an influencer? If you've taken our advice all season, you'll eventually reach the point where a brand might fly, drive or cruise you out to a lovely locale for a shoot, campaign, or special project. In our latest episode, we walk you through everything you need to know about the perfect brand trip as well as the alternative ways you can break into the travel influencer niche. It's not all planes and luxury resorts but you could go racing or eating your way there too.
Lastly, we'd like to thank you for sticking with us this first season. Season 2 is on the horizon and we're ready to get even deeper into the influencer marketing industry. Our DMs and inboxes are always open for your questions or perhaps you'd like to suggest our next guest?Happy holidays,Leroy & Tami

The Business of Influence is a production of Style ID Africa. Visit www.styleid.co.za to learn more. You can reach us directly at [email protected] Stay in touch with our hosts! Tami Ruschin: https://www.instagram.com/tami_blend_... Leroy Marc: https://www.instagram.com/leroymarcn/