The Business of Influence

This week's episode is a big one: we're talking about money! We've all seen influencers earn thousands and millions but as high as our earning potential can be, it's not always consistent.

Between 40-day payment periods to freelancer tax or the months when income just isn't as consistent, you need to be able to stay afloat throughout it all.

We get into budgeting tips, when and if you should register as a business, what expenses you can write-off, and bootstrapping to fund your career. We can't wait to hear from you, of course. Our inboxes are always open. Feel free to share your tips, tricks, frustrations and joys about navigating your bottom line as an influencer or content creator.

Do you have nifty ideas for making your money stretch further? Are you registered for freelancer tax or turnover tax? Do you even know where to start? Let's chat!

The Business of Influence is a production of Style ID Africa. Visit www.styleid.co.za to learn more. You can reach us directly at [email protected]

So you've finally done it! You've built an audience, you've made the right connections and now you're about to begin your first brand partnership. But how much of the contract do you actually understand? Usage fees, duration, breach - oh my!

In the latest episode of The Business of Influence, we're breaking down influencer agreements, settling disputes and making sure you don't get into trouble with any advertising regulators.

Our guest this week Katleho Mokhosi, Director & Partner at Nhlapo Mokhosi Inc Attorneys, specialises in media & entertainment law, family law, and contractual drafting amongst a few and chats to Leroy about the complicated, confusing world of contracts. Tune in to get a breakdown.

Our podcast has been recorded for the purpose of education and entertainment and should not be regarded as personal legal advice - it’s important that we note that.

As always, if you have any questions about our show or topics you’d like us to discuss in a future, please feel free to reach out on social media or email at [email protected]

Yours faithfully,

Tami & Leroy

Have you ever thought about who the oldest influencer in the world is? Or what the life cycle of an influencer looks like? Where should you career if you don't quit or get cancelled. In the latest episode of The Business of Influence Podcast, we look at all the ways you can use your time as an influencer or content creator to pivot to new and exciting careers. Perhaps it's starting your own fashion brands like our guest, Brett Robson the founder of Shop Brett Robson and co-founder of Imprecca. Brett chats to Leroy about her journey from blogging in the 2010s to make the leap and starting her own business. Imprecca is an influencer favourite and Brett shares how she's utilised her community and affiliate marketing to build one of South Africa's most popular fashion brands. If entrepreneurship isn't up your alley, we also look at how you can transfer your skills to a career in TV or digital marketing and more.

We're super excited to present the latest episode of the Business of Influence Podcast because this one's really for everyone. In today's world, everyone needs to establish a personal brand - a uniquely YOU image in the online and professional realms. Your personal brand can be the key to leverage your LinkedIn profile into a successful career or standing out in a saturated market as a content creator. Tune in to learn more about:

As always, we can't wait to chat to you all about it! And if you have any questions or ideas for our next episode, please feel free to reach out on social media or email at [email protected]

This one's for the brands! Whether you're a small business owner, a multi-hyphenate entrepreneur, or part of a global company, we get into how influencer marketing can drive your business growth. Beauty on TApp founder, Mathebe Molise joins Leroy and Tami to discuss her entrepreneurship journey, how she stays true to her audience, and valuable insights for anyone in business. 

And don't worry, influencers, there's tons of valuable insights for you too. Perhaps you're considering new monetisation avenues, branching into new fields, or starting your empire - there's lots to learn in this week's episode of The Business of Influence Podcast. 

The Business of Influence Podcast is your go-to resource on all things influencer marketing, content creation and social media strategy. Every week, we bring you engaging conversations with industry insiders and experts on topics that matter.

If you're an influencer looking to connect with brands and get paid for your work, join our platform of 40,000 registered and vetted creators for free here.

For brands ready to drive business growth, reach out to us today to receive a demo and introduction at [email protected]

One of the most important decisions you have to make as a creator is figuring out is your why and where. However, should influencers be confined to one category? Is this even still relevant? Do you need to be on every social media platform or focus on a single one? In this episode, Leroy and Tami discuss choosing social media platforms, what works best for brand collaborations and whether it still matters to niche down. We're also joined by TikTok creator and PR practitioner, Nombulelo Fox (@u_nombulelo), a pop culture and film commentator with over 40k followers. With a foot in both worlds, she demystifies the world of TikTok and what it means to be a creator in the age of authenticity.

The Business of Influence is a production of Style ID Africa. Visit www.styleid.co.za to learn more. You can reach us directly at [email protected].`za

Stay in touch with our hosts!

Tami Ruschin: Instagram

Leroy Marc: Instagram | TikTok

The influencer landscape has drastically transformed since it's an inception. Leroy and Tami present a beginner's guide to influencer marketing, breaking down exactly what constitutes an influencer, how the landscape's changed, and what it takes for brands and creators to succeed in this day and age. Tune into to learn more about the South African and global economy, the importance of authenticity, and how online creators can move from the entertain space to professional influencers.

The Business of Influence is a production of Style ID Africa. Visit www.styleid.co.za to learn more. You can reach us directly at [email protected].`za

Stay in touch with our hosts!

Tami Ruschin: Instagram

Leroy Marc: Instagram | TikTok

Under Armour presents The Ultimate Team Talk.