"The power of a crowd lies not just in its size, but in the perceptions it shapes."Episode Summary

In this episode of The Gun Experiment, we sit down with Adam Swart, CEO of Crowds on Demand, for an eye-opening conversation about crowds, political demonstrations, free speech, and gun rights. Adam pulls back the curtain on his business, which specializes in orchestrating paid crowds and events for everything from political rallies to guerilla marketing stunts. We dive deep into the ethical challenges of paid protests, the influence of media, the dynamics of social movements, and the complex intersection of money, activism, and public perception.

Along the way, Adam gets candid about evolving his company’s approach, shares insights into how paid demonstrations may impact the Second Amendment narrative, and discusses the dangers of social media-fueled division in our country. We also touch on current events like campus protests, political polarization, and the responsibilities of both media and citizens when it comes to validating what we see. As always, Keith and I ask the tough questions and explore the gray areas around activism, ethics, and personal responsibility.

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Key Takeaways

• Crowds and paid demonstrations have a huge impact on public perception, media coverage, and the effectiveness of political campaigns.
• The ethical considerations of orchestrating paid protests are complex—Adam shares how his views have evolved and how he prioritizes de-escalation and common sense.
• Most large movements in history combine genuine passion and strategic funding; they're rarely purely grassroots or entirely "manufactured."
• Financial anonymity in activism is often about protecting donors from cancel culture, but it can get abused, especially by bad actors or foreign interests.
• The relationship between media, activism, and public manipulation is more nuanced than most people think; always approach what you see—especially protests—like an advertisement.
• Social media and the 24-hour news cycle have amplified polarization and extremism, making it harder for the “silent majority” to get heard.
• Adam reveals his journey from a liberal campaign organizer to an independent, pro-Second Amendment and free speech advocate.
• Validation and critical thinking are essential—don’t take any public demonstration at face value, and always ask: “Is someone trying to persuade me or just create noise?”

Guest Information

Adam Swart

CEO, Crowds on Demand

Website: CrowdsOnDemand.com

Twitter/X: @CEOAdamSwart

Adam is the founder and CEO of Crowds on Demand, the pioneering publicity firm that provides paid crowds, orchestrated demonstrations, and out-of-the-box PR events for political, corporate, and private clients nationwide. With a background in political campaigns and media strategy, Adam offers firsthand knowledge of the intersection between activism, PR, and the modern media landscape.

Keywords

Crowds on Demand, Paid political demonstrations, Adam Swart interview, Second Amendment rights, Gun rights activism, Political protests, Media manipulation, Freedom of speech, Cancel culture, Social media polarization, Guerilla marketing, Ethics of paid protests, Public perception, Grassroots campaigning, OFT firearms training, Second Amendment Foundation, Gun Experiment Podcast, Podcast about guns, Political influence, Parkland protest, NYU Palestine protest, Protest funding, Free speech advocate

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