The Business Podcast Spotlight: Strategies and Case Studies for Profitable Podcasts

When you have a proprietary methodology, it should be everywhere in your business.

Especially in your podcast.

You can do it by categorizing your episodes along the lines of your system, integrating your vocabulary into the conversations you have with guests, and presenting your finished episodes in a way that lets people at different parts of the process access what is relevant to them easily.

Whether you have a solo show, conduct interview or something else, when you have spent the time and effort to create a system that helps your clients and community succeed, your podcast should be a place where people can learn about it.

Paul Pape is the host of Tavern Tales, a new show designed to help him build a community and share the system he has created with Gamify Business. What system you ask? Why a class system with wizards, warriors, rangers and more to help creatives learna nd apply the business strategy they need without crawling up the walls. I am SO into it. He joined me on the Business Podcast Spotlight to talk about his business, and how his podcast can help him share this novel method of business coaching and consulting with more people.

It's pretty much the dream for a business owner starting a podcast - but not every show can manage to create that direct line between listeners and new clients - you need the right mix of expertise, audience, content and offer.

Angela Foster is the host of the Inside Petite Style podcast, and when she started her show, after just a few month she found she was gaining 3-4 new clients a week from listeners. I asked her to join me on the Business Podcast Spotlight to talk about how she came to be getting that result - and how to scale it up even more.

The Business Podcast Spotlight features podcast case studies with business owners in a wide variety of industries, looking at what is working, what they are experimenting with and how it's all working. Every episode shares specific lessons and strategies you can use on your own show.

If you want to grow your business through relationships, then a panel discussion show is probably on your radar. It's not the easiest type of podcasting, however - hosting a panel that is interesting, makes all of the participants glad they spent the time, and keeps your audience engaged takes some work.

Robbie Samuels, host of the Biz Book Pub Hub show shares a masterclass in panel moderation, and how it has vbecome a vital part of his author's resource ecosystem, and Business Podcast Spotlight host Megan Dougherty gets into how a Panel discussion can fit into your broader business podcasting strategy.

What happens when you invest in a proper home studio and start experimenting with new podcast series?

That’s exactly what Karen Covy, divorce coach and host of Off the Fence, has been up to and the results have been pretty incredible. We talked about the process of building her recording space, why adding mini-series gave her audience a big boost, and how she’s now bringing live coaching sessions onto the show.

Full Case Study: https://onestonecreative.net/if-you-want-something-different-do-something-different/

Karen Covy on Web | Off The Fence Podcast | Free Coaching | LinkedIn

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

How do you make a podcast work as a real content engine for your business and still keep it fun enough that you don’t burn out?

That’s what Mike Montague, founder of Avenue9 and host of the Human-First AI Marketing Podcast, is figuring out (spoiler: he’s got a really smart system for it) on this episode of the Business Podcast Spotlight.

Full Episode: https://onestonecreative.net/what-are-your-podcast-tentpoles/

Mike Montague on: Avenue9 | Human-First AI Marketing Podcast | LinkedIn

Megan Dougherty on: One Stone Creative | LinkedIn

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

How do you keep a podcast short and simple for your audience, while still using it to build real business relationships behind the scenes?

That’s exactly what accountability coach and author Robin J. Emdon is doing with his show, Goalbusters and what we dug into on the Business Podcast Spotlight.

Full Case Study: https://onestonecreative.net/how-to-make-sure-youre-talking-to-the-right-people/

Robin J. Emdon: Web | Free Book Download | LinkedIn

Goalbusters Podcast | Also on: Spotify | Apple Podcasts

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

What do you do when your podcast has been a huge success - building your brand, teaching you things you couldn’t have learned anywhere else, even bringing you new clients - but it doesn’t fit where your business is heading anymore?

That’s exactly what Lisa Mulligan, founder of The Culture Ministry and host of A Dog Called Diversity, was figuring out and what we talked through on the Business Podcast Spotlight.

Full Case Study: https://onestonecreative.net/sometimes-you-just-need-a-new-podcast/

Lisa Mulligan: The Culture Ministry I The Culture Ministry LinkedIn I LinkedIn

A Dog Called Diversity: https://www.thecultureministry.com/a-dog-call-diversity-podcast

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

Additional Episodes to check out:

https://adogcalleddiversity.buzzsprout.com/1588180/episodes/8236192-i-m-exhausted-and-i-want-you-to-know-why-with-michael-lints

https://adogcalleddiversity.buzzsprout.com/1588180/episodes/7212862-mum-am-i-black

https://adogcalleddiversity.buzzsprout.com/1588180/episodes/9426941-the-best-diversity-and-inclusion-energy-with-devon-michelle

What do you do when you record an interview and it just… sucks?

Every podcaster will have one of those conversations that feels awkward, frustrating, or completely unusable. In this episode of The Business Podcast Spotlight, Megan shares what to do when an interview goes off the rails, how to decide if it’s worth salvaging, and what you can put in place to make sure future guests come prepared.

Full show notes: https://onestonecreative.net/that-interview-sucked-now-what/

Podcasting for Business book: https://podcastingforbusiness.com/book/

Business Podcast Blueprints: https://podcastingforbusiness.com/blueprints/

One Stone Creative: https://onestonecreative.net

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

What happens when you actually use your podcast data?

Emily Aborn, copywriter, content marketing consultant, and host of Content with Character, joined me on the Business Podcast Spotlight to talk about the smart (and surprising) ways she’s using her numbers, and how it’s shaping her upcoming rebrand to Small Business Casual.

Full Case Study: https://onestonecreative.net/making-podcast-numbers-work-for-you/

Emily Aborn on Web | LinkedIn | Instagram

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

What do you do when your business is thriving, your strategy is solid and people keep telling you to start a podcast… but you don’t want to add to the noise?

That’s exactly where Gwen Bortner found herself. And when Tonya Kubo (her “Chief Moo” — Marketing and Operations Officer) pointed out that their behind-the-scenes convos were the real gold… they made The Business You Really Want.

Full Case Study: https://onestonecreative.net/you-are-your-own-benchmark-for-success/

The Business You Really Want on: Web | YouTube | Apple Podcasts | Spotify

Gwen Bortner on: LinkedIn

Tonya Kubo on: LinkedIn

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest