The Business Podcast Spotlight: Strategies and Case Studies for Profitable Podcasts

What do you do when your podcast is running smoothly, but you’re starting to think about sponsorships and know your audio setup needs an upgrade?

That’s exactly where Catherine Crestani, leadership coach and intuitive healer, and host of Willow Healing Matters, finds herself. We talked about how her show has evolved, how she uses it to build genuine relationships, and what the future might look like as she takes things to the next level.

Full Case Study: https://onestonecreative.net/easing-into-sponsorship-the-organic-way/

Willow Healing Matters Podcast/Substack: https://willowhealing.substack.com/

Willow Healing Instagram: https://www.instagram.com/willowhealingsh/

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

What happens when your podcast has done exactly what you set out to do - build a strong network, grow your presence - and now it’s time for the next, new phase?

That’s the question Slobodan Manic, founder of Podpacer and host of the No Hacks Podcast, brought to the Business Podcast Spotlight. We talked about evolving formats, building deeper engagement, and using podcasting as a strategic business tool, not just a content engine.

Full Case Study: https://onestonecreative.net/your-podcast-has-built-your-network

Slobodan Manic on Web | LinkedIn | Substack

No Hacks Podcast: https://www.nohackspod.com

Podpacer: https://podpacer.com/

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

What happens when your podcast starts as a deeply personal project - but then grows into something much bigger, and you want it to support your business without losing that personal touch?

That’s what Carly Fauth, cancer exercise specialist and host of Chemo Coffee Talk, was navigating and what we worked through together on the Business Podcast Spotlight.

Full Case Study: https://onestonecreative.net/does-your-podcast-sound-professional

Carly Fauth on: Web | Instagram | Email: [email protected]

Chemo Coffee Talk on: YouTube | Spotify

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

What do you do when your podcast is going strong — but you know there’s even more potential in your archive that could be driving business and building community?

That’s exactly what sales strategist and host of People Over Profit, Justine Beauregard, came to explore on the Business Podcast Spotlight — and we uncovered a lot of great opportunities.

Full Case Study: https://www.onestonecreative.net/stealing-from-yourself-for-fun-and-profit

Justine Beauregard on Web | LinkedIn | Free Sales Masterclass

People Over Profit Podcast on Spotify | Apple Podcasts

Virtual Speed Networking: Virtual Speed Networking

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

What do you do when your podcast is working… but not quite working for your business?

That’s what Reuben Swartz, founder of Mimiran and host of Sales for Nerds, was exploring — and what we tackled on this episode of the Business Podcast Spotlight.

Full Case Study: https://www.onestonecreative.net/using-a-podcast-to-support-crm-users

Mimiran: https://www.mimiran.com/

Sales for Nerds Podcast: https://www.salesfornerds.io

Sales for Nerds LinkedIn Newsletter: https://www.linkedin.com/newsletters/sales-for-nerds-6927702833131638784/

Reuben on LinkedIn: https://www.linkedin.com/in/reubenswartz/

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

What do you do when you’re passionate about your podcast, but the engagement just isn't where you want it to be?

That’s exactly what Lorraine Connell, teen leadership coach and host of the Leaders of Today, Teens to Titans podcast, was experiencing—and what we dove into on the Business Podcast Spotlight.

Full Case Study: https://onestonecreative.net/growing-your-podcast-audience-when-youre-feeling-stuck

Lorraine Connell on LinkedIn: https://www.linkedin.com/in/lorraine-connell-4962ab1b8/

Leaders of Today, Teens to Titans Podcast: https://www.peers-not-fears.com/copy-of-pnf-podcast

Peers Not Fears: https://www.peers-not-fears.com

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

What do you do when you’re launching a new podcast, and you want to make sure you’re growing your audience and getting the right kind of traction from the start?

That’s exactly what Rodney Miles, author and host of The Modern Author Podcast, was figuring out – and we dove into all of that on the Business Podcast Spotlight.

Full Case Study: https://onestonecreative.net/growing-a-podcast-audience-strategically

Rodney Miles: https://www.rodneymiles.com

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

When should you upgrade your podcast’s audio and video quality?

Karen Covy, divorce coach, mediator, and host of Off the Fence, has been podcasting for two years—and now she’s making some big moves to take her show to the next level. In this episode of Business Podcast Spotlight, we dive into what’s working, what’s next, and how to make smart upgrades that actually help your business (instead of just looking fancy).

Full Case Study: https://onestonecreative.net/when-should-you-invest-in-a-video-setup-for-your-podcast

Karen Covy: https://karencovy.com

Off the Fence Podcast: https://karencovy.com/podcast/

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

What do you do when you’re on a break from your podcast, and you want to get back into it, but you’re not exactly sure on the best way to go about it?

That’s what Nic Redman, vocal coach and director, and host of The Voice Coach Podcast was dealing with - and what we solved on the Business Podcast Spotlight.

Full Case Study: https://onestonecreative.net/seasons-after-hiatus

Nic Redman: https://nicolaredman.com/

The Voice Coach Podcast: https://nicolaredman.com/voice-coach-podcast/

Free Vocal Warmup for Podcasters: https://nicolaredman.com/podcaster-warm-up/

Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

How are business owners making a profit from their podcasts?

A whole lot of ways- and on the Business Podcast Spotlight - we're exploring them - and making them work even better.

The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a podcast production agency that has been producing profitable podcasts since 2017. She is the author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference in Your Company.