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The Business Podcast Spotlight: Strategies and Case Studies for Profitable Podcasts
By Megan Dougherty | Podcast Producer, Strategist, Researcher and AuthorBusinessEntrepreneurshipMarketing
The Business Podcast Spotlight: Strategies and Case Studies for Profitable Podcasts episodes
- Working Towards That T-Shirt Cannon
What do you do when your podcast is pulling in 6,000 downloads a week, you’ve got 400+ episodes under your belt, and the show’s humming - but you’re not sure what to do next?
That’s what Wayne Pratt and Bernie Franzgrote, hosts of the Knack for Business podcast, were figuring out, and what we dug into on the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/working-towards-that-t-shirt-cannon/
Knack 4 Business: YouTube | Website | Simplecast | LinkedIn
Wayne Pratt: Motive8U Coaching | LinkedIn
Bernie Franzgrote: Kreativ Insight | LinkedIn
Business Directory Plugin: Searchable Business Directory Plugin
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
27 min - Pushing Back Against Podcasting ‘Best Practice’
What do you do when you've been running a consistent, values-driven podcast but you're ready to explore bigger impact without burning out?
That’s exactly where Jess Sato, business growth strategist and host of the Purpose + Profit Podcast, found herself—and what we explored together on the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/pushing-back-against-podcasting-best-practice/
Jess Sato: Website | LinkedIn | Instagram
Purpose + Profit Podcast: Apple Podcasts
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
36 min - 3 Experts, 3 Strategies
What do a publicity pro, an email marketing genius, and a corporate sponsorship strategist have in common? They all use their podcasts to do way more than just share ideas - they use them to drive real results for their businesses.
Jill Lublin turns her short-form show into a visibility perk for her clients.
Shannon Hernandez pairs her episodes with interactive worksheets that double as lead magnets.
And Shayna Davis? She’s landing big corporate contracts through thoughtful podcast guesting strategy.
Three guests. Three smart strategies. One seriously good episode.
Full Show Notes: https://onestonecreative.net/3-experts-3-strategies/
Jill Lublin on Website I LinkedIn
Shannon Hernandez on Website I LinkedIn
Shayna Davis on Website I LinkedIn
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
43 min - The Many Perks of Having a Co-Host
What happens when you accidentally start a podcast… and it turns out to be exactly what your business needed?
That’s what Verity Craft, co-host of Intelligent Think and co-founder of Intelligent Ink, discovered and what we unpacked together on the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/the-many-perks-of-having-a-co-host/
Verity Craft on LinkedIn
Intelligent Ink: Website | TikTok
Intelligent Think Podcast on Spotify I Apple Podcasts | Substack | YouTube
Book Topic Test Checklist: https://intelligentink.systeme.io/book-topic-test
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
40 min - Release Cadences for Every Business Goal
What’s the right podcast release schedule for your business?
Daily? Weekly? Bi-weekly? Monthly (gasp)?
In this episode of The Business Podcast Spotlight, we’re revisiting a classic from The Company Show that breaks down all the major cadence options and how to choose the one that actually works for you. Spoiler: there’s no one-size-fits-all, but there is a cadence that makes sense for your goals, your team, and your time.Full show notes: https://onestonecreative.net/release-cadences-for-every-business-goal/
Podcasting for Business book: https://podcastingforbusiness.com/book/
Business Podcast Blueprints: https://podcastingforbusiness.com/blueprints/
One Stone Creative: https://onestonecreative.net
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
9 min - How to Maximize the Value of Your Podcast Archive with Racheal Cook
While we’re on summer break, we’re walking our talk - repurposing a favorite episode all about… repurposing! Racheal Cook joins us to share how your old content can become your business’s secret weapon. It’s like content inception, and yes, we’re totally okay with that.
Racheal Cook on the Web | Podcast | Instagram | TikTok | LinkedIn | Facebook
Full show notes: https://onestonecreative.net/how-to-maximize-your-podcast-archive
Podcasting for Business book: https://podcastingforbusiness.com/book/
Business Podcast Blueprints: https://podcastingforbusiness.com/blueprints/
One Stone Creative: https://onestonecreative.net
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
40 min - 13 Questions to Ask a Podcast Production Company Before You Hire Them
Thinking about outsourcing your podcast production, but not sure where to start?
In this summer replay, I walk you through the 13 most important questions to ask before hiring a podcast production company. Whether you’re launching a new show or trying to save a sinking one, this episode is packed with the stuff you really need to know to make a smart, confident choice.
Full show notes: https://onestonecreative.net/13-questions-to-ask-a-podcast-production-company
Podcasting for Business book: https://podcastingforbusiness.com/book/
Business Podcast Blueprints: https://podcastingforbusiness.com/blueprints/
One Stone Creative: https://onestonecreative.net
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
18 min - Podcast SEO: Best Practices and Tips from Danielle Desir Corbett
Want your podcast to show up in search results — not just for listeners, but for Google and AI tools too?
In this summer replay, I (hi, Megan here!) revisit one of my favorite conversations. It’s about podcast SEO with Danielle Desir Corbett. It’s full of clear, actionable strategies to help more people find your show and keep discovering it long after it’s published.
Read Full Show Notes:https://onestonecreative.net/podcast-seo-best-practices-and-tipsDanielle Desir Corbett on: Website | X (Twitter) | LinkedInApply to be a Guest: https://onestonecreative.net/SpotlightGuest
28 min - The Formula for Profitable Podcasts
What if your podcast could actually prove its value to your business — and help you make decisions based on real data, not vibes?
I (hi, Megan here!) walk through a simple, powerful idea called Podcast Value Math — a way to figure out what your podcast is doing for your business, what parts of it are making that happen, and how to get more of the good stuff.
Read Full Show Notes:
https://onestonecreative.net/the-formula-for-profitable-podcastsPodcasting for Business book: https://podcastingforbusiness.com/Business Podcast Blueprints Action Plan: https://onestonecreative.net/action
Apply to be a guest: https://onestonecreative.net/SpotlightGuest
11 min - Podcasting for Personal and Professional Development
What happens when you’ve built multiple successful podcasts for business - but now you want to make one just for you?
That’s what David Ledgerwood, agency founder and podcast strategist, is working through. We talked all about it on this episode of the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/podcasting-for-personal-and-professional-development/
David Ledgerwood on LinkedIn: https://www.linkedin.com/in/davidledgerwood/
Listen Network: https://www.listennetwork.co
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
31 min
About The Business Podcast Spotlight: Strategies and Case Studies for Profitable Podcasts
From the publisher's feed
Podcasting for Business is different than other kinds of podcasting.
It’s not about being the most popular. It’s about being more profitable.
But profitable podcasting is less about podcasting best practices and more about solid business strategy.
Because a profitable podcast for a business, always starts with the business goals.
And those goals are going to look different in different industries and for different companies within those industries. What a law firm will get out of a podcast is different than what a marketing consultant will get out of one.
Each episode of the Business Podcast Spotlight is a strategic consultation about how a real business owner is stratigically using podcasts, and how they can do it better. Better, for our purposes means more efficiently, more effectively, and more profitably.
The Business Podcast Spotlight is hosted by Megan Dougherty, a podcast producer, strategist and research. She is the co-Founder of One Stone Creative, a full-service podcast production agency, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report.
Each episode is informed by the Business Podcast Blueprints(tm), One Stone Creative’s proprietary methodology for creating podcasts that drive real business results. There are 5 of them:
Relationship Building Podcasts that help connect business owners to the people they need to grow.
Audience Engagement Podcasts that help nurture audiences and leads at scale.
Thought Leadership Podcasts that establish hosts and brands as authorities in their spaces.
Conversion Podcasts that change listeners from one kind of relationship with the host to another.
Content Podcasts that help execute on SEO strategies and keep the social media flywheel turning.
The Business Podcast Blueprints help expert business owners design profitable podcast strategies that work consistently, without wasting time on chasing metrics that don’t really matter. By focusing on your most important goals, you create a business podcast strategy that moves the needle in a way you can measure.
Some of the questions we explore with different business owners are:
What are podcasting best practices?
How do business owners use podcasts for marketing?
How do business owners use podcasts for business development?
How do business owners use podcasting to get new clients?
What makes podcasts profitable for a business?
What does a successful business podcast look like?
Why is podcasting for Business Different than other kinds of podcasting?
We also look at the business podcast data found in the annual State of Business Podcasting Report, a deep dive into the top 100 buinsess podcasts. This is a benchmark podcast indstry report that examines the most successful business podcasts accross over 70 different criteria like podacst sponsorship, social media promotions, branding and design, podcast format and release schedules, websites and distribution and more.
You can get more information about the Business Podcast Blueprints and the State of Business Podcasting report at OneStoneCreative.net, and you can download a free copy of Podcasting for Business at PodcastingforBusiness.com.
Popular Episode Topics Include: podcasting for business, business podcast strategy, profitable podcasting, podcast ROI, podcasting for lead generation, business podcast research, business podcast benchmarks, podcast roi data, podcast statistics, business podcast success metrics, business podcast trends, podcasting for lawyers, podcasting for non-fiction authors, podcasting for consultants, thought leadership marketing, audience engagement podcasts, authority building, podcast referral marketing, podcasting for business development