The Business Storytelling Podcast

By Trappe Digital LLC

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast ... more

4.9

5050 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Business Storytelling Podcast:

How many episodes does The Business Storytelling Podcast have?

The podcast currently has 801 episodes available.

The Business Storytelling Podcast episodes:

December 15, 2020 273: Building your business in a healthier way - a chat with Lee LeFever
Lee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in these crazy times while building your business.

Find Lee's book here: https://amzn.to/3kCIrDB

Don't miss Christoph's content performance culture book: https://amzn.to/3kCVIfa

Need help with your marketing? Contact Christoph now. [email protected]
...more
34min
December 14, 2020 272: How to Harness AI and Maintain the Competitive Edge in Marketing
Katie King, MBA, author of "Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find her book here: https://amzn.to/35AbtOH
Connect with her on Twitter: https://lnkd.in/eJQwRN3
Christoph's blog: https://lnkd.in/bDTft_d
...more
36min
December 13, 2020 271: Why we need to set work-life boundaries (feat. Carlos Hidalgo)
Author Carlos Hildago joins Christoph Trappe on this livestreamed recording of the Business Storytelling Podcast to discuss his book "The UnAmerican Dream."
"For so many entrepreneurs and professionals, the relentless pursuit of success leaves behind damaged relationships and personal life carnage in their wake. In The UnAmerican Dream, Carlos Hidalgo reveals his thrilling journey to entrepreneurial triumph, and the simultaneous path to rock bottom."
Order the book here: https://amzn.to/3jr9XTT
Connect with Carlos on Twitter: https://lnkd.in/e4BDwrN
Christoph's blog: https://ChristophTrappe.com
...more
35min
December 12, 2020 270: Why your company needs a content council. A chat with Andi Robinson
Andi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council.
What's a content council
Who should be involved
What to consider
Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd5
...more
27min
December 11, 2020 269: The rise of the marketing technologist - a chat with Joshua McNary
Joshua McNary is a Cedar Rapids-based marketing technologist joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss mar-tech technologies. Joshua's company: https://lnkd.in/e66g9hK Previous podcast with Scott Brinker about the marketing technology landscape: https://lnkd.in/evhx78q Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5
...more
43min
December 10, 2020268: Healthcare marketing strategies during COVID and looking ahead
Reed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss:
Healthcare marketing during COVID

What channels to consider in healthcare marketing

Doctors on TikTok

Localization and SEO in healthcare

Online reputation management

And more
Related articles:
Should my brand share coronavirus content? https://authenticstorytelling.net/coronavirus-brand-content/
Google ads during the pandemic - a chat with Banner Health https://authenticstorytelling.net/google-has-blocked-thousands-of-coronavirus-related-ads-and-one-healthcare-organization-says-thats-hurting-outreach/
Your guide to making online reviews work https://authenticstorytelling.net/online-reviews/
...more
29min
December 09, 2020 267: Voice devices? Must I choose between Siri and Alexa?
A chat about the landscape of voice devices. I now have Alexa on my PC, Siri on my wrist and Alexa on the TV. Who should I ask for what and what marketers must consider.
Find the related Amazon Live with product links here: https://www.amazon.com/live/broadcast/0df887df-3b95-4d5b-9293-acfa98b73b51?ref=social&tag=theauthstor09-20&linkCode=ilv
...more
18min
December 08, 2020 266: You have all this data and now what? Christopher Penn has some answers...
Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai, joins Christoph Trappe on this episode to discuss how marketers and companies can make better use of their data to make decision.
He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.
...more
34min
December 07, 2020 265: Building a brand through live-streaming with Marco Novo
Livestreamer Marco Novo shares with us how he build a global brand through live video from Portugal. You can connect with him and watch his streams here: https://www.linkedin.com/in/mfcnovo Livestream to multiple channels with Restream: https://restream.io/join/ctrappe
...more
38min
December 06, 2020264: The uncomfortable truth about MQLs vs SQLs - a chat presented by Lead Forensics
Lilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
We are discussing:
What are MQLs and SQLs

How important is the speed when we follow up with each of these?

Is there such a thing as too fast? What are the best practices for follow up?

Why do so many talk about MQLs vs. SQLs

How do we make that hand off easier?

How important is building audience to drive good QLs.

What are some other uncomfortable truths
Grab your free trial of Lead Forensics here: https://lnkd.in/ddTY46M

This episode is produced by Trappe Digital LLC and supported by Lead Forensics.
...more
37min

FAQs about The Business Storytelling Podcast:

How many episodes does The Business Storytelling Podcast have?

The podcast currently has 801 episodes available.